Rascasse Audience Intelligence

Nintendo DS Target Market in Germany

A data profile of the people who buy, follow and care about Nintendo DS in Germany — modelled from more than twelve digital signal sources. Nintendo DS has an estimated audience of 336,412 people in Germany.

#9among Console in Germany#2038among Brand in Germany#362in Games

The average Nintendo DS fan in Germany is 28.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rick Astley, Mortal Kombat, Super Mario, with strongest over-indexing on Rick Astley (29.06× the country average).

Demographically, the Nintendo DS audience skews more male with an average age of 28.3, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nintendo DS fan in Germany is more male, around 28.3 years old, with strong Extroversion tendencies and a notable affinity for Rick Astley.

Category: Games · Type: Brand · Subtype: Console

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nintendo DS profile in Germany.

Audience size
336K
in Germany
Gender
32.1%♀
67.9% male
Age
28.3
average years
Country rank
#15985
Brand in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nintendo DS

32.1% are female, 67.9% are male, average age 28.3.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Nintendo DS audience in Germany
MetricValue
Female32.1%
Male67.9%
Average age28.3
Estimated audience size336,412
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the Nintendo DS audience in Germany
Age bracketShare%
16-1950%
20-2923%
30-3914%
40-499%
50+4%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Nintendo DS audience comes from Germany.

Worldwide audience distribution share by country for Nintendo DS
CountryShare
United States21.2%
Japan8.2%
France6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nintendo DS audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nintendo DS customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~90K1.15×
02Sachsen~20K1.10×
03Niedersachsen~40K1.09×
04Sachsen-Anhalt~9K1.06×
05Bremen~3K1.02×
06Rheinland-Pfalz~20K1.00×
07Thüringen~9K1.00×
08Saarland~4K0.99×
09Hessen~30K0.98×
10Hamburg~8K0.98×
11Mecklenburg-Vorpommern~6K0.97×
12Baden-Württemberg~40K0.95×
13Schleswig-Holstein~10K0.94×
14Bayern~50K0.93×
15Berlin~10K0.93×
16Brandenburg~10K0.92×
Fig. 06

Affinity by region

Affinity by region — Nintendo DS, Germany
0.92×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nintendo DS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nintendo DS audience
#·InterestCategoryAffinity×
01Elfen LiedLiterature35.21×
02Chris JerichoSports29.28×
03Rick AstleyMusic & Radio29.06×
04The Legend of Zelda: Link's AwakeningGames23.26×
05Once Upon a Time in AmericaMovies & TV20.84×
06Game BoyGames19.88×
07Mario Kart 8Games19.32×
08Mortal KombatGames19.17×
09Resident Evil 2Games18.88×
10Adam LevineMusic & Radio18.51×
11Clash RoyaleGames16.68×
12Mario KartGames16.32×
13Super MarioGames16.26×
14PlayStation PortableGames15.80×
15PlayStation StoreGames11.78×
16Super Smash Bros.Games11.34×
17Henry CavillMovies & TV6.43×
18Scooby-DooMovies & TV6.17×
19PokémonGames4.82×
20Anime conventionLiterature4.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nintendo DS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nintendo DS audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.45×
Risk AppetiteTHRILL1.33×
Social Media UsageJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nintendo DS audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
CreativityOPEN0.73×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nintendo DS's target market in Germany?

Nintendo DS's target market in Germany covers an estimated 336,412 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nintendo DS customers?

32.1% of the Nintendo DS audience are female, 67.9% are male, with an average age of 28.3 years.

03

Which brands do Nintendo DS fans like most?

Nintendo DS fans show strongest brand affinity for Rick Astley (29.06×), Mortal Kombat (19.17×), and Super Mario (16.26×) over the country average.

04

Where do Nintendo DS fans live in Germany?

Nintendo DS fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Nintendo DS fans also like?

Beyond Nintendo DS itself, the audience over-indexes on Mortal Kombat (19.17×), Super Mario (16.26×), Once Upon a Time in America (20.84×), and Elfen Lied (35.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Console audiences in Germany

See Nintendo DS audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nintendo DS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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