Rascasse Audience Intelligence

Nintendo DS Target Market in United States

A data profile of the people who buy, follow and care about Nintendo DS in United States — modelled from more than twelve digital signal sources. Nintendo DS has an estimated audience of 1,323,968 people in United States.

#10among Console in United States#1990among Brand in United States#415in Games

The average Nintendo DS fan in United States is 28.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include My Hero Academia, International education, Battlefield 4, with strongest over-indexing on My Hero Academia (17.49× the country average).

Demographically, the Nintendo DS audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nintendo DS fan in United States is more male, around 28.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for My Hero Academia.

Category: Games · Type: Brand · Subtype: Console

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nintendo DS profile in United States.

Audience size
1.3M
in United States
Gender
31.4%♀
68.6% male
Age
28.5
average years
Country rank
#19453
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nintendo DS

31.4% are female, 68.6% are male, average age 28.5.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Nintendo DS audience in United States
MetricValue
Female31.4%
Male68.6%
Average age28.5
Estimated audience size1,323,968
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Nintendo DS audience in United States
Age bracketShare%
16-1951%
20-2922%
30-3914%
40-498%
50+6%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Nintendo DS audience comes from United States.

Worldwide audience distribution share by country for Nintendo DS
CountryShare
United States21.2%
Japan8.2%
France6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nintendo DS audience in United States is strongest.

Fig. 05

Top regions by affinity

Nintendo DS customers by region in United States
#RegionReachAffinity×
01Oklahoma~20K1.22×
02Texas~100K1.20×
03West Virginia~7K1.20×
04Kentucky~20K1.19×
05Arkansas~10K1.16×
06California~200K1.11×
07Indiana~30K1.11×
08Louisiana~20K1.11×
09Arizona~30K1.10×
10Mississippi~10K1.10×
11Alabama~20K1.09×
12Kansas~10K1.09×
13Missouri~20K1.08×
14Georgia~40K1.07×
15Tennessee~30K1.07×
16Utah~10K1.07×
17New Mexico~7K1.07×
18North Carolina~40K1.06×
19Nevada~10K1.06×
20Oregon~20K1.05×
21Illinois~40K1.04×
22Ohio~40K1.02×
23Idaho~7K1.02×
24Michigan~30K1.01×
25Nebraska~7K1.01×
26Alaska~3K1.01×
27Washington~30K1.00×
28Florida~90K0.99×
29Iowa~10K0.99×
30Pennsylvania~40K0.97×
31South Carolina~20K0.97×
32North Dakota~3K0.97×
33Connecticut~10K0.95×
34South Dakota~3K0.95×
35Virginia~30K0.94×
36Hawaii~5K0.93×
37New Hampshire~5K0.93×
38New York~70K0.92×
39Maine~4K0.92×
40Rhode Island~4K0.92×
41Colorado~20K0.91×
42Maryland~20K0.90×
43Wisconsin~20K0.90×
44New Jersey~30K0.89×
45Montana~3K0.89×
46Delaware~3K0.88×
47Massachusetts~20K0.87×
48Minnesota~20K0.87×
49Vermont~2K0.81×
50Washington, District of Columbia~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Nintendo DS, United States
0.67×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nintendo DS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nintendo DS audience
#·InterestCategoryAffinity×
01HearthstoneGames41.82×
02Battlefield 4Games36.18×
03Super Mario GalaxyGames32.12×
04International educationBusiness & Career24.38×
05Fruits BasketLiterature22.09×
06Wallace and GromitMovies & TV18.73×
07My Hero AcademiaLiterature17.49×
08Electronic ArtsGames17.20×
09Animal CrossingGames16.21×
10Super MarioGames11.74×
11Diablo (series)Games10.37×
12Super Mario Bros.Games8.97×
13Final FantasyGames8.53×
14ArrowMovies & TV7.78×
15Collectible card gameGames6.67×
16RetrogamingGames6.62×
17GameStopGames4.95×
18Anime and manga fandomLiterature4.56×
19PokémonGames4.13×
20Mobile gameGames3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nintendo DS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nintendo DS audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.67×
Community OrientationOPEN1.52×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nintendo DS audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
Design AffinityPREMIUM0.64×
Quality AwarenessPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nintendo DS's target market in United States?

Nintendo DS's target market in United States covers an estimated 1,323,968 people, concentrated in California and Texas.

02

What is the gender split and age of Nintendo DS customers?

31.4% of the Nintendo DS audience are female, 68.6% are male, with an average age of 28.5 years.

03

Which brands do Nintendo DS fans like most?

Nintendo DS fans show strongest brand affinity for My Hero Academia (17.49×), International education (24.38×), and Battlefield 4 (36.18×) over the country average.

04

Where do Nintendo DS fans live in United States?

Nintendo DS fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Nintendo DS fans also like?

Beyond Nintendo DS itself, the audience over-indexes on International education (24.38×), Battlefield 4 (36.18×), Animal Crossing (16.21×), and Hearthstone (41.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Console audiences in United States

See Nintendo DS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nintendo DS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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