Nintendo DS Audience in United States

Nintendo DS logo

Nintendo DS has an estimated audience of 1,282,427 people in United States. 31.4% are female, 68.6% are male, average age 28.5. Top regions: California, Texas, Florida. Top brand affinities: Battlefield 4, Clash of Clans, Hearthstone, The Legend of Zelda, Mario Kart.

The average Nintendo DS fan in United States is 28.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Battlefield 4, Clash of Clans, Hearthstone, with strongest over-indexing on Battlefield 4 (70.41× the country average). Demographically, the Nintendo DS audience skews more male with an average age of 28.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Console

Demographics of Nintendo DS fans

Demographic split for Nintendo DS audience in United States
MetricValue
Female31.4%
Male68.6%
Average age28.5
Estimated audience size1,282,427

Audience persona

The typical Nintendo DS fan in United States is more male, around 28.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Battlefield 4.

Top regions in United States

Top regions ranked by reach for Nintendo DS in United States
RegionReachAffinity
California167,0361.18×
Texas138,5191.26×
Florida89,7411.03×
New York71,4481×
Illinois46,1251.08×
Georgia42,8441.08×
Pennsylvania42,6480.99×
North Carolina42,4601.1×
Ohio41,4091.05×
Michigan35,4691.06×
New Jersey31,1820.96×
Virginia30,2140.97×
Arizona28,4641.09×
Tennessee27,5221.07×
Washington26,7021.04×
Indiana26,3871.13×
Missouri22,5711.09×
Massachusetts22,2290.88×
Maryland20,7050.94×
Alabama19,9741.11×
South Carolina19,5411.01×
Kentucky18,6871.16×
Colorado18,5830.92×
Louisiana18,3271.11×
Wisconsin17,3140.9×
Oklahoma17,2781.21×
Minnesota15,9870.87×
Oregon15,3981.05×
Nevada13,2711.07×
Connecticut12,4000.96×
Arkansas12,2571.16×
Utah12,0841.05×
Mississippi10,9481.04×
Kansas10,9471.08×
Iowa10,7071.01×
West Virginia6,9001.16×
New Mexico6,7531.05×
Idaho6,4751.01×
Nebraska6,3060.98×
Hawaii5,2420.95×
New Hampshire4,5660.9×
Maine4,1200.9×
Rhode Island3,6530.89×
Delaware2,9310.83×
Montana2,8790.81×
South Dakota2,5480.86×
Washington, District of Columbia2,5210.65×
Alaska2,5000.91×
North Dakota2,3160.88×
Vermont1,6060.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nintendo DS audience
BrandAffinityCategory
Battlefield 470.41×Games
Clash of Clans36.69×Games
Hearthstone58.82×Games
The Legend of Zelda12.55×Games
Mario Kart20.71×Games
Final Fantasy11.87×Games
Anime and manga fandom6.39×Literature
Collectible card game8.81×Games
Fruits Basket26.64×Literature
Mario Kart 822.97×Games
Animal Crossing13.95×Games
Super Mario Bros.12.15×Games
GameStop5.42×Games
Mobile game3.98×Games
GameCube26.13×Games
Wallace and Gromit23.41×Movies & TV
Action role-playing game7.29×Games
Super Mario12.23×Games
Magic: The Gathering9.03×Games
Retrogaming7.5×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nintendo DS audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.17
Early Adopter MentalityPOWER1.69
ExtroversionTHRILL1.35
Urban LifestyleOPEN1.24
Social Media UsageJOY1.17
Community OrientationOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Nintendo DS
CountryShare
United States20.8%
Japan8.3%
France6.8%

See Nintendo DS audiences in other countries

More Console audiences in United States

Frequently asked questions

How many fans does Nintendo DS have in United States?

Nintendo DS has an estimated audience of 1,282,427 people in United States, concentrated in California and Texas.

What is the gender split and age of Nintendo DS fans?

31.4% of Nintendo DS fans are female, 68.6% are male, with an average age of 28.5 years.

Which brands do Nintendo DS fans like most?

Nintendo DS fans show strongest brand affinity for Battlefield 4 (70.41×), Clash of Clans (36.69×), and Hearthstone (58.82×) over the country average.

Where do Nintendo DS fans live in United States?

Nintendo DS fans in United States are most concentrated in California (reach 167,036), Texas (reach 138,519), and Florida (reach 89,741). These three regions account for the largest share of the active audience.

What other brands do Nintendo DS fans also like?

Beyond Nintendo DS itself, the audience over-indexes on Clash of Clans (36.69×), Hearthstone (58.82×), The Legend of Zelda (12.55×), and Mario Kart (20.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nintendo DS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.