A data profile of the people who buy, follow and care about Murder Nova in United States — modelled from more than twelve digital signal sources. Murder Nova has an estimated audience of 565,966 people in United States.
The average Murder Nova fan in United States is 36.9 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Paul Walker, Ford Ka, AutoZone, with strongest over-indexing on Paul Walker (32.46× the country average).
Demographically, the Murder Nova audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Murder Nova fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Paul Walker.
The key figures that characterise the Murder Nova profile in United States.
18.9% are female, 81.1% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 18.9% |
| Male | 81.1% |
| Average age | 36.9 |
| Estimated audience size | 565,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 9% |
of the worldwide Murder Nova audience comes from United States.
| Country | Share |
|---|---|
| United States | 88.1% |
| Canada | 3.4% |
| Australia | 3.4% |
Where the Murder Nova audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oklahoma | ~20K | 3.56× | |
| 02 | Maine | ~4K | 2.13× | |
| 03 | Idaho | ~5K | 1.76× | |
| 04 | Kentucky | ~10K | 1.60× | |
| 05 | Tennessee | ~20K | 1.59× | |
| 06 | Kansas | ~7K | 1.49× | |
| 07 | Missouri | ~10K | 1.46× | |
| 08 | Alabama | ~10K | 1.26× | |
| 09 | West Virginia | ~3K | 1.25× | |
| 10 | Arkansas | ~6K | 1.19× | |
| 11 | Mississippi | ~5K | 1.16× | |
| 12 | Ohio | ~20K | 1.14× | |
| 13 | Indiana | ~10K | 1.08× | |
| 14 | Louisiana | ~8K | 1.07× | |
| 15 | North Carolina | ~20K | 1.05× | |
| 16 | Iowa | ~5K | 1.05× | |
| 17 | Alaska | ~1K | 1.00× | |
| 18 | North Dakota | ~1K | 1.00× | |
| 19 | Nebraska | ~3K | 0.99× | |
| 20 | Montana | ~2K | 0.99× | |
| 21 | Vermont | <1K | 0.97× | |
| 22 | South Dakota | ~1K | 0.96× | |
| 23 | New Mexico | ~3K | 0.93× | |
| 24 | Michigan | ~10K | 0.92× | |
| 25 | South Carolina | ~8K | 0.92× | |
| 26 | Delaware | ~1K | 0.91× | |
| 27 | Georgia | ~20K | 0.90× | |
| 28 | Connecticut | ~5K | 0.90× | |
| 29 | Hawaii | ~2K | 0.89× | |
| 30 | New Hampshire | ~2K | 0.89× | |
| 31 | Rhode Island | ~2K | 0.89× | |
| 32 | Wisconsin | ~8K | 0.88× | |
| 33 | Washington, District of Columbia | ~1K | 0.86× | |
| 34 | Minnesota | ~7K | 0.85× | |
| 35 | Virginia | ~10K | 0.83× | |
| 36 | Utah | ~4K | 0.83× | |
| 37 | Washington | ~9K | 0.80× | |
| 38 | Nevada | ~4K | 0.79× | |
| 39 | Colorado | ~7K | 0.78× | |
| 40 | Oregon | ~5K | 0.77× | |
| 41 | Texas | ~40K | 0.76× | |
| 42 | Pennsylvania | ~10K | 0.76× | |
| 43 | Arizona | ~9K | 0.74× | |
| 44 | Maryland | ~7K | 0.72× | |
| 45 | Illinois | ~10K | 0.68× | |
| 46 | Massachusetts | ~7K | 0.63× | |
| 47 | Florida | ~20K | 0.62× | |
| 48 | New Jersey | ~9K | 0.59× | |
| 49 | New York | ~20K | 0.54× | |
| 50 | California | ~30K | 0.44× |
The strongest cross-interests of the Murder Nova audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford Ka | Cars & Mobility | 63.64× | ||
| 02 | Honda NSX | Cars & Mobility | 42.60× | ||
| 03 | Paul Walker | Movies & TV | 32.46× | ||
| 04 | Rockstar Games | Games | 22.52× | ||
| 05 | Nissan Rogue | Cars & Mobility | 18.91× | ||
| 06 | Dodge Challenger | Cars & Mobility | 15.64× | ||
| 07 | Dodge Charger | Cars & Mobility | 15.48× | ||
| 08 | Car and Driver | Cars & Mobility | 12.88× | ||
| 09 | Radio-controlled car | Kids & Family | 11.52× | ||
| 10 | Chevy Chase | Movies & TV | 11.31× | ||
| 11 | Chevrolet Corvette | Cars & Mobility | 10.77× | ||
| 12 | Chevrolet Camaro | Cars & Mobility | 10.31× | ||
| 13 | Car club | Cars & Mobility | 10.06× | ||
| 14 | Memorial Day | Politics & Society | 8.99× | ||
| 15 | Custom motorcycle | Cars & Mobility | 6.61× | ||
| 16 | Racing games | Games | 6.12× | ||
| 17 | AutoZone | Cars & Mobility | 5.55× | ||
| 18 | O'Reilly Auto Parts | Cars & Mobility | 5.47× | ||
| 19 | Advance Auto Parts | Cars & Mobility | 5.21× | ||
| 20 | Discount Tire | Shopping | 5.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.58× | |
| Career Orientation | POWER | 1.87× | |
| Convenience Orientation | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.50× | |
| Sustainability | BALANCE | 0.52× | |
| Mindfulness | BALANCE | 0.60× |
Murder Nova has an estimated audience of 565,966 people in United States, concentrated in Texas and California.
18.9% of Murder Nova fans are female, 81.1% are male, with an average age of 36.9 years.
Murder Nova fans show strongest brand affinity for Paul Walker (32.46×), Ford Ka (63.64×), and AutoZone (5.55×) over the country average.
Murder Nova fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Murder Nova itself, the audience over-indexes on Ford Ka (63.64×), AutoZone (5.55×), Car and Driver (12.88×), and Rockstar Games (22.52×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Murder Nova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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