George Russell Audience in Germany
George Russell has an estimated audience of 926,182 people in Germany. 27.4% are female, 72.6% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hays, Kansas, Carrie (novel), Home construction, Progressive rock, Farinata.
The average George Russell fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hays, Kansas, Carrie (novel), Home construction, with strongest over-indexing on Hays, Kansas (33.37× the country average). Demographically, the George Russell audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of George Russell fans
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 36.2 |
| Estimated audience size | 926,182 |
Audience persona
The typical George Russell fan in Germany is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Hays, Kansas.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 242,205 | 1.19× |
| Bayern | 175,511 | 1.18× |
| Baden-Württemberg | 169,781 | 1.34× |
| Niedersachsen | 93,824 | 1.04× |
| Hessen | 78,747 | 1.12× |
| Rheinland-Pfalz | 51,747 | 1.11× |
| Sachsen | 46,965 | 1.03× |
| Berlin | 40,120 | 0.97× |
| Schleswig-Holstein | 31,313 | 0.94× |
| Brandenburg | 25,824 | 0.9× |
| Thüringen | 21,786 | 0.92× |
| Hamburg | 20,722 | 0.99× |
| Sachsen-Anhalt | 20,271 | 0.84× |
| Mecklenburg-Vorpommern | 14,464 | 0.82× |
| Saarland | 9,603 | 0.84× |
| Bremen | 5,922 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hays, Kansas | 33.37× | Travel & Leisure |
| Carrie (novel) | 23.41× | Literature |
| Home construction | 1.81× | Home & Garden |
| Progressive rock | 2.74× | Music & Radio |
| Farinata | 19.62× | Food & Beverages |
| jade dynasty | 59.27× | Technology & Electronics |
| CAC 40 | 1.61× | Business & Career |
| Goose (band) | 8.62× | Pets & Animals |
| Hawesko | 3.77× | Food & Beverages |
| Hypertext | 2.53× | Technology & Electronics |
| Hundertwasserhaus | 4.72× | Travel & Leisure |
| Handmade Gifts | 1.72× | Kids & Family |
| Groningen | 5.38× | Travel & Leisure |
| VOD.pl | 19.65× | Movies & TV |
| Minestrone | 2.11× | Food & Beverages |
| Buddy – The Buddy Holly Story | 3.63× | Music & Radio |
| Icon (magazine) | 1.8× | Arts & Culture |
| Snow White (Fables) | 1.61× | Literature |
| Acoustic music | 2.79× | Music & Radio |
| Natural rubber | 1.54× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.95 |
| Sports Activity | POWER | 1.35 |
| Patriotism | CONSERVATISM | 1.31 |
| Luxury Orientation | PREMIUM | 1.29 |
| Early Adopter Mentality | POWER | 1.09 |
| Need for Security | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 13.9% |
| United States | 10.7% |
| United Kingdom | 10.0% |
See George Russell audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does George Russell have in Germany?
George Russell has an estimated audience of 926,182 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of George Russell fans?
27.4% of George Russell fans are female, 72.6% are male, with an average age of 36.2 years.
Which brands do George Russell fans like most?
George Russell fans show strongest brand affinity for Hays, Kansas (33.37×), Carrie (novel) (23.41×), and Home construction (1.81×) over the country average.
Where do George Russell fans live in Germany?
George Russell fans in Germany are most concentrated in Nordrhein-Westfalen (reach 242,205), Bayern (reach 175,511), and Baden-Württemberg (reach 169,781). These three regions account for the largest share of the active audience.
What other brands do George Russell fans also like?
Beyond George Russell itself, the audience over-indexes on Carrie (novel) (23.41×), Home construction (1.81×), Progressive rock (2.74×), and Farinata (19.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for George Russell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.