Rascasse Audience Intelligence

George Russell Audience in Germany

A data profile of the people who buy, follow and care about George Russell in Germany — modelled from more than twelve digital signal sources. George Russell has an estimated audience of 816,246 people in Germany.

#20among Motorsport in Germany#1203among Person in Germany#617in Sports

The average George Russell fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Max Verstappen, Scuderia Toro Rosso, with strongest over-indexing on Michael Schumacher (20.87× the country average).

Demographically, the George Russell audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical George Russell fan in Germany is more male, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Schumacher.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the George Russell profile in Germany.

Audience size
816K
in Germany
Gender
31.0%♀
69.0% male
Age
35.3
average years
Country rank
#7761
Person in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of George Russell fans

31.0% are female, 69.0% are male, average age 35.3.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for George Russell audience in Germany
MetricValue
Female31.0%
Male69.0%
Average age35.3
Estimated audience size816,246
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the George Russell audience in Germany
Age bracketShare%
16-1931%
20-2919%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

5.5%

of the worldwide George Russell audience comes from Germany.

Worldwide audience distribution share by country for George Russell
CountryShare
Netherlands14.7%
United States10.7%
United Kingdom9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the George Russell audience in Germany is strongest.

Fig. 05

Top regions by affinity

George Russell fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.29×
02Bayern~200K1.15×
03Nordrhein-Westfalen~200K1.14×
04Rheinland-Pfalz~50K1.11×
05Sachsen~50K1.08×
06Hessen~70K1.06×
07Niedersachsen~90K1.05×
08Thüringen~20K0.98×
09Hamburg~20K0.97×
10Berlin~40K0.95×
11Schleswig-Holstein~30K0.92×
12Brandenburg~30K0.92×
13Sachsen-Anhalt~20K0.89×
14Saarland~10K0.88×
15Mecklenburg-Vorpommern~10K0.85×
16Bremen~6K0.82×
Fig. 06

Affinity by region

Affinity by region — George Russell, Germany
0.82×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the George Russell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for George Russell audience
#·InterestCategoryAffinity×
01Keke RosbergSports165.19×
02Scuderia Toro RossoSports128.86×
03Singapore Grand PrixSports92.01×
04Kevin MagnussenSports79.75×
05Pierre GaslySports63.11×
06Alain ProstSports50.89×
07Mika HäkkinenSports48.15×
08Nigel MansellSports43.52×
09Circuit de Spa-FrancorchampsSports27.05×
10Max VerstappenSports25.82×
11McLaren F1Sports23.46×
12Carlos SainzSports22.94×
13Formula TwoSports22.59×
14Michael SchumacherSports20.87×
15Sebastian VettelSports18.74×
16Charles LeclercSports18.03×
17Nico HülkenbergSports12.70×
18Lewis HamiltonSports9.32×
19Drag racingCars & Mobility6.00×
20Formula OneSports4.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the George Russell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by George Russell audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.30×
PatriotismCONSERVATISM1.52×
Luxury OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by George Russell audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Design AffinityPREMIUM0.69×
ExtroversionTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does George Russell have in Germany?

George Russell has an estimated audience of 816,246 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of George Russell fans?

31.0% of George Russell fans are female, 69.0% are male, with an average age of 35.3 years.

03

Which brands do George Russell fans like most?

George Russell fans show strongest brand affinity for Michael Schumacher (20.87×), Max Verstappen (25.82×), and Scuderia Toro Rosso (128.86×) over the country average.

04

Where do George Russell fans live in Germany?

George Russell fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do George Russell fans also like?

Beyond George Russell itself, the audience over-indexes on Max Verstappen (25.82×), Scuderia Toro Rosso (128.86×), Keke Rosberg (165.19×), and Pierre Gasly (63.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See George Russell audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for George Russell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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