Rascasse Audience Intelligence

George Russell Audience in United States

George Russell has an estimated audience of 1.8M people in United States.

#22among Motorsport in United States#2810among people in United States#1404in Sports

The average George Russell fan in United States is 35.4 years old, more male, and lives primarily in California.

By number of fans, George Russell ranks #6 among the 19 Formula One teams in United States — 3.8× the group median.

Its fans are 0.6 years younger than the group average of 36.0.

Compared with the other 18 Formula One teams, George Russell fans stand out for their interest in Bahrain Grand Prix, Belgian Grand Prix and Alain Prost.

In Q3/2026, search interest was −17.7% on the same quarter a year earlier; the median across the group was −14.1%.

Interest is seasonal: March, June and July account for 38% of the year's searches, January is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Pierre Gasly, Valtteri Bottas, Daniel Ricciardo, with strongest over-indexing on Pierre Gasly (389.47× the country average).

Demographically, the George Russell audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical George Russell fan in United States is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Pierre Gasly.

Category: Sports · Type: Person · Subtype: Motorsport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in United States
Gender
26.4%♀
73.6% male
Age
35.4
average years
Country rank
#15712
among all objects in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of George Russell fans

26.4% are female, 73.6% are male, average age 35.4.

Fig. 02

Gender split

26.4%
Female
73.6%
Male
Demographic split for George Russell audience in United States
MetricValue
Female26.4%
Male73.6%
Average age35.4
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the George Russell audience in United States
Age bracketShare%
16-2431%
25-3422%
35-4418%
45-5416%
55+13%
Fig. 04

Worldwide distribution

9.4%

of the worldwide George Russell audience comes from United States.

Worldwide audience distribution share by country for George Russell
CountryShare
Netherlands16.5%
United Kingdom9.9%
Italy9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

George Russell fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K2.27×
02Washington, District of Columbia~6K1.56×
03California~300K1.50×
04Washington~60K1.40×
05Massachusetts~50K1.36×
06New York~100K1.27×
07Connecticut~20K1.27×
08Texas~200K1.25×
09Florida~100K1.25×
10Utah~20K1.25×
11New Jersey~60K1.22×
12Colorado~40K1.21×
13New Hampshire~9K1.21×
14Virginia~50K1.17×
15Illinois~80K1.15×
16Oregon~20K1.07×
17Arizona~40K1.06×
18Hawaii~8K1.02×
19Vermont~4K1.02×
20North Carolina~60K1.01×
21Maryland~30K1.01×
22Georgia~60K1.00×
23Rhode Island~6K0.98×
24Pennsylvania~70K0.95×
25Idaho~10K0.95×
26Indiana~30K0.94×
27Wisconsin~30K0.93×
28Minnesota~30K0.93×
29Michigan~50K0.92×
30Kansas~10K0.92×
31Maine~7K0.90×
32Ohio~60K0.88×
33Tennessee~30K0.88×
34Montana~5K0.88×
35Delaware~5K0.87×
36Nebraska~9K0.86×
37Missouri~30K0.84×
38South Carolina~20K0.82×
39Alaska~3K0.82×
40New Mexico~9K0.81×
41Iowa~10K0.79×
42Kentucky~20K0.78×
43Oklahoma~20K0.78×
44Arkansas~10K0.75×
45North Dakota~3K0.75×
46South Dakota~4K0.74×
47Alabama~20K0.71×
48West Virginia~7K0.71×
49Louisiana~20K0.68×
50Mississippi~10K0.60×
Fig. 06

Affinity by region

Affinity by region — George Russell, United States
0.60×1.00×2.27×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the George Russell audience vs. the country average
#·InterestCategoryAffinity×
01Pierre GaslySports389.47×
02Valtteri BottasSports149.63×
03Daniel RicciardoSports135.35×
04Sergio PérezSports134.55×
05Bahrain Grand PrixSports131.27×
06Charles LeclercSports126.97×
07Belgian Grand PrixSports125.67×
08Alain ProstSports116.78×
09James HuntSports106.81×
10Max VerstappenSports100.00×
11Holly WilloughbyMovies & TV94.70×
12Fernando AlonsoSports89.62×
13Circuit de Spa-FrancorchampsSports80.27×
14Michael SchumacherSports72.75×
15Circuit of the AmericasSports68.95×
16Sim racingGames66.03×
17Ayrton SennaSports59.99×
18Carlos SainzSports55.81×
19McLaren F1Sports41.07×
20Lewis HamiltonSports19.28×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the George Russell audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the George Russell audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
Risk AppetiteTHRILL1.90×
Family OrientationCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the George Russell audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
ExtroversionTHRILL0.73×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in George Russell over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/george-russell-10001063” · Methodology