Carlos Sainz Audience in Germany
Carlos Sainz has an estimated audience of 292,340 people in Germany. 23.6% are female, 76.4% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Charles Leclerc, Nico Hülkenberg, Michael Schumacher, Max Verstappen, Lando Norris.
The average Carlos Sainz fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Charles Leclerc, Nico Hülkenberg, Michael Schumacher, with strongest over-indexing on Charles Leclerc (50.94× the country average). Demographically, the Carlos Sainz audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of Carlos Sainz fans
| Metric | Value |
|---|---|
| Female | 23.6% |
| Male | 76.4% |
| Average age | 35.6 |
| Estimated audience size | 292,340 |
Audience persona
The typical Carlos Sainz fan in Germany is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Charles Leclerc.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,970 | 1.16× |
| Bayern | 65,013 | 1.38× |
| Baden-Württemberg | 48,889 | 1.23× |
| Hessen | 28,128 | 1.26× |
| Niedersachsen | 27,770 | 0.98× |
| Rheinland-Pfalz | 15,632 | 1.07× |
| Berlin | 14,861 | 1.14× |
| Sachsen | 13,810 | 0.96× |
| Schleswig-Holstein | 9,639 | 0.92× |
| Hamburg | 7,944 | 1.2× |
| Brandenburg | 7,117 | 0.78× |
| Thüringen | 6,263 | 0.84× |
| Sachsen-Anhalt | 5,218 | 0.69× |
| Mecklenburg-Vorpommern | 3,624 | 0.65× |
| Saarland | 3,330 | 0.93× |
| Bremen | 2,036 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charles Leclerc | 50.94× | Sports |
| Nico Hülkenberg | 42.64× | Sports |
| Michael Schumacher | 17.39× | Sports |
| Max Verstappen | 23.91× | Sports |
| Lando Norris | 26.35× | Sports |
| George Russell | 22.94× | Sports |
| Fernando Alonso | 25.37× | Sports |
| Ayrton Senna | 35× | Sports |
| Mick Schumacher | 10.97× | Sports |
| Formula One car | 20× | Cars & Mobility |
| Drive-in theater | 24.14× | Movies & TV |
| Nico Rosberg | 31.14× | Sports |
| Sebastian Vettel | 21.67× | Sports |
| Daniel Ricciardo | 27.24× | Sports |
| McLaren F1 | 25.33× | Sports |
| Isack Hadjar | 24.16× | Sports |
| Franco Colapinto | 15.8× | Sports |
| Williams Grand Prix Engineering | 33.79× | Sports |
| Valtteri Bottas | 23.56× | Sports |
| Sergio Pérez | 46.04× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.5 |
| Quality Awareness | PREMIUM | 1.4 |
| DIY Mentality | THRILL | 1.34 |
| Individualism | JOY | 1.31 |
| Sports Activity | POWER | 1.28 |
| Risk Appetite | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Spain | 9.1% |
| Brazil | 8.5% |
See Carlos Sainz audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Carlos Sainz have in Germany?
Carlos Sainz has an estimated audience of 292,340 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Carlos Sainz fans?
23.6% of Carlos Sainz fans are female, 76.4% are male, with an average age of 35.6 years.
Which brands do Carlos Sainz fans like most?
Carlos Sainz fans show strongest brand affinity for Charles Leclerc (50.94×), Nico Hülkenberg (42.64×), and Michael Schumacher (17.39×) over the country average.
Where do Carlos Sainz fans live in Germany?
Carlos Sainz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,970), Bayern (reach 65,013), and Baden-Württemberg (reach 48,889). These three regions account for the largest share of the active audience.
What other brands do Carlos Sainz fans also like?
Beyond Carlos Sainz itself, the audience over-indexes on Nico Hülkenberg (42.64×), Michael Schumacher (17.39×), Max Verstappen (23.91×), and Lando Norris (26.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carlos Sainz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.