Rascasse Audience Intelligence

Carlos Sainz Audience in Germany

A data profile of the people who buy, follow and care about Carlos Sainz in Germany — modelled from more than twelve digital signal sources. Carlos Sainz has an estimated audience of 259,235 people in Germany.

#52among Motorsport in Germany#4177among Person in Germany#1546in Sports

The average Carlos Sainz fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Charles Leclerc, Nico Hülkenberg, Michael Schumacher, with strongest over-indexing on Charles Leclerc (50.94× the country average).

Demographically, the Carlos Sainz audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Carlos Sainz fan in Germany is more male, around 35.6 years old, with strong Need for Security tendencies and a notable affinity for Charles Leclerc.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carlos Sainz profile in Germany.

Audience size
259K
in Germany
Gender
23.6%♀
76.4% male
Age
35.6
average years
Country rank
#19195
Person in Germany
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carlos Sainz fans

23.6% are female, 76.4% are male, average age 35.6.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for Carlos Sainz audience in Germany
MetricValue
Female23.6%
Male76.4%
Average age35.6
Estimated audience size259,235
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Carlos Sainz audience in Germany
Age bracketShare%
16-1930%
20-2921%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Carlos Sainz audience comes from Germany.

Worldwide audience distribution share by country for Carlos Sainz
CountryShare
United States13.4%
Spain8.0%
Brazil7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carlos Sainz audience in Germany is strongest.

Fig. 05

Top regions by affinity

Carlos Sainz fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.32×
02Hessen~30K1.21×
03Hamburg~8K1.20×
04Baden-Württemberg~50K1.18×
05Berlin~10K1.14×
06Nordrhein-Westfalen~70K1.12×
07Rheinland-Pfalz~20K1.06×
08Niedersachsen~30K0.96×
09Sachsen~10K0.96×
10Saarland~3K0.95×
11Schleswig-Holstein~10K0.94×
12Thüringen~7K0.90×
13Bremen~2K0.90×
14Brandenburg~8K0.83×
15Sachsen-Anhalt~6K0.76×
16Mecklenburg-Vorpommern~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Carlos Sainz, Germany
0.73×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carlos Sainz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carlos Sainz audience
#·InterestCategoryAffinity×
01Charles LeclercSports50.94×
02Sergio PérezSports46.04×
03Nico HülkenbergSports42.64×
04Ayrton SennaSports35.00×
05Williams Grand Prix EngineeringSports33.79×
06Nico RosbergSports31.14×
07Daniel RicciardoSports27.24×
08Lando NorrisSports26.35×
09Fernando AlonsoSports25.37×
10McLaren F1Sports25.33×
11Isack HadjarSports24.16×
12Drive-in theaterMovies & TV24.14×
13Max VerstappenSports23.91×
14Valtteri BottasSports23.56×
15George RussellSports22.94×
16Sebastian VettelSports21.67×
17Formula One carCars & Mobility20.00×
18Michael SchumacherSports17.39×
19Franco ColapintoSports15.80×
20Mick SchumacherSports10.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carlos Sainz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carlos Sainz audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.22×
PatriotismCONSERVATISM0.99×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carlos Sainz audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.52×
MindfulnessBALANCE0.57×
CreativityOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carlos Sainz have in Germany?

Carlos Sainz has an estimated audience of 259,235 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Carlos Sainz fans?

23.6% of Carlos Sainz fans are female, 76.4% are male, with an average age of 35.6 years.

03

Which brands do Carlos Sainz fans like most?

Carlos Sainz fans show strongest brand affinity for Charles Leclerc (50.94×), Nico Hülkenberg (42.64×), and Michael Schumacher (17.39×) over the country average.

04

Where do Carlos Sainz fans live in Germany?

Carlos Sainz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Carlos Sainz fans also like?

Beyond Carlos Sainz itself, the audience over-indexes on Nico Hülkenberg (42.64×), Michael Schumacher (17.39×), Max Verstappen (23.91×), and Lando Norris (26.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See Carlos Sainz audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Carlos Sainz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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