Drive-in theater Audience in Germany
Drive-in theater has an estimated audience of 462,522 people in Germany. 58.5% are female, 41.5% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Cinemax, Cineworld, Let the Right One In (film), UCI Cinemas, 3D film.
The average Drive-in theater fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Cinemax, Cineworld, Let the Right One In (film), with strongest over-indexing on Cinemax (37.32× the country average). Demographically, the Drive-in theater audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Touchpoint
Demographics of Drive-in theater fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 40.1 |
| Estimated audience size | 462,522 |
Audience persona
The typical Drive-in theater fan in Germany is more female, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for Cinemax.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 242,415 | 2.4× |
| Baden-Württemberg | 90,811 | 1.44× |
| Bayern | 85,059 | 1.14× |
| Hessen | 67,327 | 1.91× |
| Niedersachsen | 38,199 | 0.85× |
| Rheinland-Pfalz | 35,876 | 1.55× |
| Sachsen | 18,534 | 0.82× |
| Brandenburg | 11,554 | 0.81× |
| Schleswig-Holstein | 11,287 | 0.68× |
| Berlin | 11,208 | 0.54× |
| Thüringen | 9,174 | 0.78× |
| Sachsen-Anhalt | 7,641 | 0.64× |
| Hamburg | 6,123 | 0.59× |
| Mecklenburg-Vorpommern | 5,720 | 0.65× |
| Saarland | 4,130 | 0.73× |
| Bremen | 2,099 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cinemax | 37.32× | Movies & TV |
| Cineworld | 31.82× | Movies & TV |
| Let the Right One In (film) | 7.83× | Movies & TV |
| UCI Cinemas | 24.88× | Movies & TV |
| 3D film | 10.79× | Technology & Electronics |
| Cillian Murphy | 13.5× | Movies & TV |
| Vanessa Kirby | 12.45× | Movies & TV |
| RealD 3D | 54.98× | Movies & TV |
| Fantasy movies | 4.95× | Movies & TV |
| Kinoplex | 41.97× | Movies & TV |
| Canva | 6.85× | Technology & Electronics |
| Morgan Freeman | 9.6× | Movies & TV |
| Cinemex | 51.07× | Movies & TV |
| Odeon Cinemas | 37.77× | Movies & TV |
| Déjà Vu (2006 film) | 9.65× | Movies & TV |
| Bonnie and Clyde (film) | 11.35× | Movies & TV |
| Wonder Woman | 5.04× | Movies & TV |
| Science fiction movies | 2.93× | Movies & TV |
| Cinépolis | 33.14× | Movies & TV |
| There Will Be Blood | 13.78× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.33 |
| Family Orientation | CONSERVATISM | 1.17 |
| Pet Ownership | JOY | 1.15 |
| Tradition | CONSERVATISM | 1.15 |
| Patriotism | CONSERVATISM | 1.1 |
| Indulgence | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.4% |
| United Kingdom | 9.3% |
| Germany | 6.3% |
See Drive-in theater audiences in other countries
More Movies & TV audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Drive-in theater have in Germany?
Drive-in theater has an estimated audience of 462,522 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Drive-in theater fans?
58.5% of Drive-in theater fans are female, 41.5% are male, with an average age of 40.1 years.
Which brands do Drive-in theater fans like most?
Drive-in theater fans show strongest brand affinity for Cinemax (37.32×), Cineworld (31.82×), and Let the Right One In (film) (7.83×) over the country average.
Where do Drive-in theater fans live in Germany?
Drive-in theater fans in Germany are most concentrated in Nordrhein-Westfalen (reach 242,415), Baden-Württemberg (reach 90,811), and Bayern (reach 85,059). These three regions account for the largest share of the active audience.
What other brands do Drive-in theater fans also like?
Beyond Drive-in theater itself, the audience over-indexes on Cineworld (31.82×), Let the Right One In (film) (7.83×), UCI Cinemas (24.88×), and 3D film (10.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drive-in theater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.