Rascasse Audience Intelligence

Cineworld Target Market in Germany

A data profile of the people who buy, follow and care about Cineworld in Germany — modelled from more than twelve digital signal sources. Cineworld has an estimated audience of 373,398 people in Germany.

#15among Consulting in Germany#1887among Brand in Germany#2427in Movies & TV

The average Cineworld fan in Germany is 47.0 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include David Harbour, IMAX, Nathan Fillion, with strongest over-indexing on David Harbour (34.06× the country average).

Demographically, the Cineworld audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cineworld fan in Germany is balanced, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for David Harbour.

Category: Movies & TV · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cineworld profile in Germany.

Audience size
373K
in Germany
Gender
48.9%♀
51.1% male
Age
47.0
average years
Country rank
#14826
Brand in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cineworld

48.9% are female, 51.1% are male, average age 47.0.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Cineworld audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age47.0
Estimated audience size373,398
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Cineworld audience in Germany
Age bracketShare%
16-193%
20-2910%
30-3923%
40-4934%
50+30%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Cineworld audience comes from Germany.

Worldwide audience distribution share by country for Cineworld
CountryShare
United Kingdom86.4%
Germany3.8%
Ireland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cineworld audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cineworld customers by region in Germany
#RegionReachAffinity×
01Bayern~300K8.45×
02Nordrhein-Westfalen~200K3.15×
03Hessen~30K1.00×
04Bremen~2K0.76×
05Niedersachsen~30K0.75×
06Saarland~3K0.73×
07Baden-Württemberg~30K0.68×
08Sachsen-Anhalt~6K0.64×
09Mecklenburg-Vorpommern~4K0.64×
10Thüringen~5K0.57×
11Hamburg~4K0.55×
12Brandenburg~6K0.54×
13Schleswig-Holstein~6K0.49×
14Berlin~8K0.48×
15Rheinland-Pfalz~8K0.45×
16Sachsen~7K0.43×
Fig. 06

Affinity by region

Affinity by region — Cineworld, Germany
0.43×1.00×8.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cineworld audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cineworld audience
#·InterestCategoryAffinity×
01Vue CinemasMovies & TV115.67×
02IMAXMovies & TV98.34×
03Odeon CinemasMovies & TV95.54×
04Joel KinnamanMovies & TV34.40×
05David HarbourMovies & TV34.06×
06Nathan FillionMovies & TV33.92×
07Rotten TomatoesMovies & TV27.15×
08Doctor Strange (film)Movies & TV24.98×
09Venom (band)Music & Radio24.95×
103D filmTechnology & Electronics23.79×
11Vanessa KirbyMovies & TV20.00×
12Margot RobbieMovies & TV19.00×
13Avengers (band)Music & Radio18.36×
14The Mechanic (2011 film)Movies & TV17.37×
15Jared LetoMovies & TV16.68×
16Wonder WomanMovies & TV14.20×
17Sadie SinkMovies & TV13.81×
18Robert De NiroMovies & TV12.57×
19Internet Movie DatabaseMovies & TV11.79×
20Film festivalMovies & TV11.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cineworld audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cineworld audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
SpiritualityBALANCE1.66×
Need for SecurityCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cineworld audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Luxury OrientationPREMIUM0.82×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cineworld's target market in Germany?

Cineworld's target market in Germany covers an estimated 373,398 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Cineworld customers?

48.9% of the Cineworld audience are female, 51.1% are male, with an average age of 47.0 years.

03

Which brands do Cineworld fans like most?

Cineworld fans show strongest brand affinity for David Harbour (34.06×), IMAX (98.34×), and Nathan Fillion (33.92×) over the country average.

04

Where do Cineworld fans live in Germany?

Cineworld fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cineworld fans also like?

Beyond Cineworld itself, the audience over-indexes on IMAX (98.34×), Nathan Fillion (33.92×), 3D film (23.79×), and Margot Robbie (19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consulting audiences in Germany

See Cineworld audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cineworld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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