Cinemax Audience in Germany
Cinemax has an estimated audience of 386,397 people in Germany. 43.0% are female, 57.0% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Gil Ofarim, Höxter, Israel, KLIX (AM), Stradivarius.
The average Cinemax fan in Germany is 44.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Gil Ofarim, Höxter, Israel, with strongest over-indexing on Gil Ofarim (3.57× the country average). Demographically, the Cinemax audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: Movie theater
Demographics of Cinemax fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 44.4 |
| Estimated audience size | 386,397 |
Audience persona
The typical Cinemax fan in Germany is more male, around 44.4 years old, with strong Tradition tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,476 | 0.98× |
| Baden-Württemberg | 67,195 | 1.27× |
| Bayern | 57,850 | 0.93× |
| Niedersachsen | 53,491 | 1.43× |
| Hamburg | 22,883 | 2.62× |
| Berlin | 21,340 | 1.24× |
| Hessen | 19,456 | 0.66× |
| Schleswig-Holstein | 17,093 | 1.23× |
| Sachsen-Anhalt | 14,926 | 1.49× |
| Sachsen | 9,521 | 0.5× |
| Rheinland-Pfalz | 9,302 | 0.48× |
| Bremen | 7,509 | 2.27× |
| Brandenburg | 4,222 | 0.35× |
| Thüringen | 1,975 | 0.2× |
| Mecklenburg-Vorpommern | 1,466 | 0.2× |
| Saarland | 697 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.57× | Music & Radio |
| Höxter | 18.48× | Travel & Leisure |
| Israel | 3.63× | Travel & Leisure |
| KLIX (AM) | 3.11× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Giethoorn | 17.76× | Travel & Leisure |
| Handmade Gifts | 2.27× | Kids & Family |
| Zagreb | 3.4× | Travel & Leisure |
| Škoda Kodiaq | 1.65× | Cars & Mobility |
| Este, Veneto | 1.91× | Travel & Leisure |
| Inmotion | 7.59× | Technology & Electronics |
| Moroccan riad | 4.31× | Politics & Society |
| Volvo V60 | 3.32× | Cars & Mobility |
| Knauf Insulation | 8.24× | Business & Career |
| Surveillance aircraft | 3.62× | |
| Kodi (software) | 1.91× | Technology & Electronics |
| Google Photos | 1.86× | Technology & Electronics |
| Corona (band) | 1.54× | Music & Radio |
| Nuwara Eliya | 7.77× | Travel & Leisure |
| Baiersbronn | 5.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.6 |
| Spirituality | BALANCE | 1.53 |
| Convenience Orientation | PREMIUM | 1.43 |
| Early Adopter Mentality | POWER | 1.42 |
| Patriotism | CONSERVATISM | 1.29 |
| Individualism | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.7% |
| Brazil | 10.1% |
| Mexico | 6.5% |
See Cinemax audiences in other countries
More Movie theater audiences in Germany
- CinemaxX (2,159,893)
- Alhambra (469,790)
- Cineplex Baden-Baden (380,828)
- Cineplexx Cinemas (201,555)
- IMAX (186,072)
Frequently asked questions
How many fans does Cinemax have in Germany?
Cinemax has an estimated audience of 386,397 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Cinemax fans?
43.0% of Cinemax fans are female, 57.0% are male, with an average age of 44.4 years.
Which brands do Cinemax fans like most?
Cinemax fans show strongest brand affinity for Gil Ofarim (3.57×), Höxter (18.48×), and Israel (3.63×) over the country average.
Where do Cinemax fans live in Germany?
Cinemax fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,476), Baden-Württemberg (reach 67,195), and Bayern (reach 57,850). These three regions account for the largest share of the active audience.
What other brands do Cinemax fans also like?
Beyond Cinemax itself, the audience over-indexes on Höxter (18.48×), Israel (3.63×), KLIX (AM) (3.11×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cinemax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.