Rascasse Audience Intelligence

Cinemax Audience in Germany

A data profile of the people who buy, follow and care about Cinemax in Germany — modelled from more than twelve digital signal sources. Cinemax has an estimated audience of 389,889 people in Germany.

#122among TV Channel in Germany#2340in Movies & TV

The average Cinemax fan in Germany is 44.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Onet.pl, Dua Lipa, Drive-in theater, with strongest over-indexing on Onet.pl (52.6× the country average).

Demographically, the Cinemax audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cinemax fan in Germany is more male, around 44.4 years old, with strong Spirituality tendencies and a notable affinity for Onet.pl.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cinemax profile in Germany.

Audience size
390K
in Germany
Gender
43.0%♀
57.0% male
Age
44.4
average years
Country rank
#14300
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Cinemax

43.0% are female, 57.0% are male, average age 44.4.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Cinemax audience in Germany
MetricValue
Female43.0%
Male57.0%
Average age44.4
Estimated audience size389,889
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Cinemax audience in Germany
Age bracketShare%
16-197%
20-2915%
30-3922%
40-4929%
50+27%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Cinemax audience comes from Germany.

Worldwide audience distribution share by country for Cinemax
CountryShare
United States43.1%
Brazil10.4%
Mexico6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cinemax audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cinemax fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K2.49×
02Bremen~8K2.43×
03Sachsen-Anhalt~20K1.55×
04Niedersachsen~50K1.39×
05Berlin~20K1.22×
06Baden-Württemberg~60K1.21×
07Schleswig-Holstein~20K1.19×
08Nordrhein-Westfalen~80K0.96×
09Bayern~60K0.92×
10Hessen~20K0.61×
11Sachsen~10K0.51×
12Rheinland-Pfalz~10K0.49×
13Brandenburg~5K0.44×
14Saarland~2K0.41×
15Thüringen~3K0.34×
16Mecklenburg-Vorpommern~3K0.34×
Fig. 06

Affinity by region

Affinity by region — Cinemax, Germany
0.34×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cinemax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cinemax audience
#·InterestCategoryAffinity×
01Onet.plNews52.60×
02KinoplexMovies & TV42.28×
03Sung KangMovies & TV39.01×
04Drive-in theaterMovies & TV37.32×
05Dua LipaMusic & Radio20.00×
06Beverly Hills, 90210Movies & TV18.12×
07Bubble ShooterGames16.23×
08Oblivion (2013 film)Movies & TV14.88×
09Allegro (auction website)Shopping14.30×
10Kenneth BranaghMovies & TV13.62×
11Forex Online TradingBusiness & Career13.46×
12The FlashMovies & TV13.03×
13Scooby-DooMovies & TV12.17×
14Internet Movie DatabaseMovies & TV11.78×
15Mel GibsonMovies & TV10.12×
16Emily BluntMovies & TV9.15×
17Emilia ClarkeMovies & TV8.81×
18Henry CavillMovies & TV7.04×
19Jason MomoaMovies & TV6.59×
20True DetectiveMovies & TV6.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cinemax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cinemax audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.94×
Convenience OrientationPREMIUM1.52×
IndividualismJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cinemax audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
DIY MentalityTHRILL0.69×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cinemax have in Germany?

Cinemax has an estimated audience of 389,889 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Cinemax fans?

43.0% of Cinemax fans are female, 57.0% are male, with an average age of 44.4 years.

03

Which brands do Cinemax fans like most?

Cinemax fans show strongest brand affinity for Onet.pl (52.6×), Dua Lipa (20×), and Drive-in theater (37.32×) over the country average.

04

Where do Cinemax fans live in Germany?

Cinemax fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Cinemax fans also like?

Beyond Cinemax itself, the audience over-indexes on Dua Lipa (20×), Drive-in theater (37.32×), Scooby-Doo (12.17×), and Oblivion (2013 film) (14.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Cinemax audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cinemax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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