Toto Wolff Audience in Germany
Toto Wolff has an estimated audience of 766,358 people in Germany. 26.1% are female, 73.9% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hays, Kansas, Gil Ofarim, Goose (band), MK, Progressive rock.
The average Toto Wolff fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hays, Kansas, Gil Ofarim, Goose (band), with strongest over-indexing on Hays, Kansas (9.4× the country average). Demographically, the Toto Wolff audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of Toto Wolff fans
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 35.8 |
| Estimated audience size | 766,358 |
Audience persona
The typical Toto Wolff fan in Germany is more male, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Hays, Kansas.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 195,400 | 1.16× |
| Bayern | 170,644 | 1.38× |
| Baden-Württemberg | 137,865 | 1.32× |
| Niedersachsen | 76,354 | 1.02× |
| Hessen | 74,062 | 1.27× |
| Rheinland-Pfalz | 41,554 | 1.08× |
| Berlin | 36,507 | 1.06× |
| Sachsen | 33,246 | 0.88× |
| Schleswig-Holstein | 25,191 | 0.91× |
| Hamburg | 21,100 | 1.22× |
| Brandenburg | 17,982 | 0.76× |
| Thüringen | 15,159 | 0.78× |
| Sachsen-Anhalt | 14,604 | 0.73× |
| Mecklenburg-Vorpommern | 10,516 | 0.72× |
| Saarland | 8,595 | 0.91× |
| Bremen | 5,150 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hays, Kansas | 9.4× | Travel & Leisure |
| Gil Ofarim | 1.97× | Music & Radio |
| Goose (band) | 10.29× | Pets & Animals |
| MK | 3.28× | Music & Radio |
| Progressive rock | 1.68× | Music & Radio |
| Gauri Khan | 10.85× | Movies & TV |
| CAC 40 | 1.52× | Business & Career |
| Carrie (novel) | 5.52× | Literature |
| Handmade Gifts | 1.71× | Kids & Family |
| Building insulation | 3.53× | Home & Garden |
| Alaska | 2.91× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.88× | Music & Radio |
| Google Analytics | 2.03× | Internet & Social Media |
| Hundertwasserhaus | 4.2× | Travel & Leisure |
| jade dynasty | 34.1× | Technology & Electronics |
| Icon (magazine) | 1.71× | Arts & Culture |
| Business English | 1.84× | Business & Career |
| Hammock camping | 4.75× | Travel & Leisure |
| Tuscany | 3.02× | Travel & Leisure |
| Acoustic music | 2.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.42 |
| Risk Appetite | THRILL | 1.35 |
| Patriotism | CONSERVATISM | 1.35 |
| Early Adopter Mentality | POWER | 1.29 |
| Sports Activity | POWER | 1.15 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 14.3% |
| Germany | 11.3% |
| United States | 9.2% |
See Toto Wolff audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Toto Wolff have in Germany?
Toto Wolff has an estimated audience of 766,358 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toto Wolff fans?
26.1% of Toto Wolff fans are female, 73.9% are male, with an average age of 35.8 years.
Which brands do Toto Wolff fans like most?
Toto Wolff fans show strongest brand affinity for Hays, Kansas (9.4×), Gil Ofarim (1.97×), and Goose (band) (10.29×) over the country average.
Where do Toto Wolff fans live in Germany?
Toto Wolff fans in Germany are most concentrated in Nordrhein-Westfalen (reach 195,400), Bayern (reach 170,644), and Baden-Württemberg (reach 137,865). These three regions account for the largest share of the active audience.
What other brands do Toto Wolff fans also like?
Beyond Toto Wolff itself, the audience over-indexes on Gil Ofarim (1.97×), Goose (band) (10.29×), MK (3.28×), and Progressive rock (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toto Wolff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.