Rascasse Audience Intelligence

Toto Wolff Audience in Germany

A data profile of the people who buy, follow and care about Toto Wolff in Germany — modelled from more than twelve digital signal sources. Toto Wolff has an estimated audience of 846,091 people in Germany.

#18among Motorsport in Germany#1144among Person in Germany#598in Sports

The average Toto Wolff fan in Germany is 36.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Niki Lauda, Jackie Stewart, with strongest over-indexing on Michael Schumacher (9.93× the country average).

Demographically, the Toto Wolff audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toto Wolff fan in Germany is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Schumacher.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toto Wolff profile in Germany.

Audience size
846K
in Germany
Gender
24.3%♀
75.7% male
Age
36.6
average years
Country rank
#7516
Person in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toto Wolff fans

24.3% are female, 75.7% are male, average age 36.6.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for Toto Wolff audience in Germany
MetricValue
Female24.3%
Male75.7%
Average age36.6
Estimated audience size846,091
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Toto Wolff audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Toto Wolff audience comes from Germany.

Worldwide audience distribution share by country for Toto Wolff
CountryShare
Netherlands14.9%
Germany11.2%
United States8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toto Wolff audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toto Wolff fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.22×
02Baden-Württemberg~100K1.22×
03Nordrhein-Westfalen~200K1.15×
04Hessen~70K1.13×
05Rheinland-Pfalz~40K1.10×
06Hamburg~20K1.10×
07Sachsen~40K1.05×
08Niedersachsen~80K1.02×
09Saarland~10K0.97×
10Berlin~30K0.96×
11Schleswig-Holstein~30K0.92×
12Thüringen~20K0.92×
13Brandenburg~20K0.89×
14Sachsen-Anhalt~20K0.87×
15Mecklenburg-Vorpommern~10K0.84×
16Bremen~6K0.79×
Fig. 06

Affinity by region

Affinity by region — Toto Wolff, Germany
0.79×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toto Wolff audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toto Wolff audience
#·InterestCategoryAffinity×
01Singapore Grand PrixSports95.80×
02Niki LaudaSports92.71×
03Felipe MassaSports75.80×
04Jackie StewartSports69.33×
05Keke RosbergSports49.87×
06Scuderia Toro RossoSports39.41×
07Nelson PiquetSports38.98×
08Jenson ButtonSports38.23×
09Jacques VilleneuveSports37.44×
10David CoulthardSports34.16×
11Circuit de Spa-FrancorchampsSports22.32×
12Formula TwoSports19.37×
13manager magazinBusiness & Career12.13×
14Max VerstappenSports11.99×
15Nico HülkenbergSports10.21×
16Michael SchumacherSports9.93×
17Mercedes AMG Petronas F1Sports8.97×
18Charles LeclercSports7.95×
19Lewis HamiltonSports7.53×
20Formula OneSports2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toto Wolff audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toto Wolff audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.78×
Quality AwarenessPREMIUM1.56×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toto Wolff audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
MindfulnessBALANCE0.70×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toto Wolff have in Germany?

Toto Wolff has an estimated audience of 846,091 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Toto Wolff fans?

24.3% of Toto Wolff fans are female, 75.7% are male, with an average age of 36.6 years.

03

Which brands do Toto Wolff fans like most?

Toto Wolff fans show strongest brand affinity for Michael Schumacher (9.93×), Niki Lauda (92.71×), and Jackie Stewart (69.33×) over the country average.

04

Where do Toto Wolff fans live in Germany?

Toto Wolff fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Toto Wolff fans also like?

Beyond Toto Wolff itself, the audience over-indexes on Niki Lauda (92.71×), Jackie Stewart (69.33×), Felipe Massa (75.8×), and Singapore Grand Prix (95.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Toto Wolff audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toto Wolff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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