Toto Wolff Audience in United States

Toto Wolff logo

Toto Wolff has an estimated audience of 625,995 people in United States. 27.1% are female, 72.9% are male, average age 33.1. Top regions: California, Texas, New York. Top brand affinities: Lewis Hamilton, Max Verstappen, James Hunt, Pierre Gasly, Charles Leclerc.

The average Toto Wolff fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lewis Hamilton, Max Verstappen, James Hunt, with strongest over-indexing on Lewis Hamilton (48.04× the country average). Demographically, the Toto Wolff audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Toto Wolff fans

Demographic split for Toto Wolff audience in United States
MetricValue
Female27.1%
Male72.9%
Average age33.1
Estimated audience size625,995

Audience persona

The typical Toto Wolff fan in United States is more male, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Lewis Hamilton.

Top regions in United States

Top regions ranked by reach for Toto Wolff in United States
RegionReachAffinity
California108,1071.57×
Texas66,6981.24×
New York56,1211.6×
Florida54,0351.27×
Illinois26,1601.25×
Massachusetts20,7761.68×
Pennsylvania20,7010.98×
New Jersey20,6671.3×
Georgia20,1691.05×
North Carolina18,9081×
Virginia18,7991.23×
Washington17,3981.39×
Ohio16,1090.84×
Michigan15,8160.97×
Arizona15,3051.2×
Colorado12,7101.29×
Maryland10,9761.02×
Tennessee10,4520.83×
Indiana10,1590.89×
Minnesota8,9381×
Wisconsin8,6860.92×
Connecticut8,5241.36×
South Carolina8,4760.9×
Oregon8,3431.16×
Missouri8,2300.82×
Nevada7,8561.3×
Alabama6,7420.77×
Utah6,3521.13×
Kentucky6,1060.78×
Louisiana5,2700.65×
Oklahoma4,9850.72×
Washington, District of Columbia4,0652.16×
Kansas4,0400.82×
Iowa3,5930.7×
Arkansas3,5540.69×
Hawaii2,8671.07×
Idaho2,6980.86×
New Hampshire2,5071.02×
Nebraska2,3160.74×
Maine2,2961.02×
Mississippi2,2830.44×
West Virginia2,0400.7×
New Mexico2,0120.64×
Rhode Island1,9260.97×
Montana1,3540.78×
Delaware1,1210.65×
South Dakota1,1130.77×
Vermont1,0961×
Alaska9660.72×
North Dakota6940.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toto Wolff audience
BrandAffinityCategory
Lewis Hamilton48.04×Sports
Max Verstappen36.55×Sports
James Hunt95.17×Sports
Pierre Gasly86.34×Sports
Charles Leclerc26.27×Sports
Kia Sportage28.48×Cars & Mobility
Niki Lauda159.91×Sports
Nigel Mansell89.83×Sports
Houston Astros8.07×Sports
Carcare9.25×Cars & Mobility
Holly Willoughby62.44×Movies & TV
Circuit de Monaco38.24×Sports
Ice Hockey World Championships11.93×Sports
Autism Awareness7.62×Health
Indianapolis Motor Speedway11.05×Sports
Circuit of the Americas36.93×Sports
Porsche 91111.62×Cars & Mobility
Honda HR-V18.75×Cars & Mobility
Antique car7.12×Cars & Mobility
Mercedes AMG Petronas F115.64×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toto Wolff audience
TraitClusterScore
Luxury OrientationPREMIUM2.37
Early Adopter MentalityPOWER1.73
Risk AppetiteTHRILL1.7
Family OrientationCONSERVATISM1.66
PatriotismCONSERVATISM1.65
LGBTQ+ IdentityOPEN1.5

Worldwide distribution

Worldwide audience distribution share by country for Toto Wolff
CountryShare
Netherlands14.3%
Germany11.3%
United States9.2%

See Toto Wolff audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Toto Wolff have in United States?

Toto Wolff has an estimated audience of 625,995 people in United States, concentrated in California and Texas.

What is the gender split and age of Toto Wolff fans?

27.1% of Toto Wolff fans are female, 72.9% are male, with an average age of 33.1 years.

Which brands do Toto Wolff fans like most?

Toto Wolff fans show strongest brand affinity for Lewis Hamilton (48.04×), Max Verstappen (36.55×), and James Hunt (95.17×) over the country average.

Where do Toto Wolff fans live in United States?

Toto Wolff fans in United States are most concentrated in California (reach 108,107), Texas (reach 66,698), and New York (reach 56,121). These three regions account for the largest share of the active audience.

What other brands do Toto Wolff fans also like?

Beyond Toto Wolff itself, the audience over-indexes on Max Verstappen (36.55×), James Hunt (95.17×), Pierre Gasly (86.34×), and Charles Leclerc (26.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toto Wolff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.