Rascasse Audience Intelligence

Toto Wolff Audience in United States

A data profile of the people who buy, follow and care about Toto Wolff in United States — modelled from more than twelve digital signal sources. Toto Wolff has an estimated audience of 643,186 people in United States.

#58among Motorsport in United States#7447among Person in United States#2991in Sports

The average Toto Wolff fan in United States is 34.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lewis Hamilton, Max Verstappen, James Hunt, with strongest over-indexing on Lewis Hamilton (33.59× the country average).

Demographically, the Toto Wolff audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toto Wolff fan in United States is more male, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Lewis Hamilton.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toto Wolff profile in United States.

Audience size
643K
in United States
Gender
32.7%♀
67.3% male
Age
34.4
average years
Country rank
#31496
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toto Wolff fans

32.7% are female, 67.3% are male, average age 34.4.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Toto Wolff audience in United States
MetricValue
Female32.7%
Male67.3%
Average age34.4
Estimated audience size643,186
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Toto Wolff audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3916%
40-4915%
50+14%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Toto Wolff audience comes from United States.

Worldwide audience distribution share by country for Toto Wolff
CountryShare
Netherlands14.9%
Germany11.2%
United States8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toto Wolff audience in United States is strongest.

Fig. 05

Top regions by affinity

Toto Wolff fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.85×
02Massachusetts~20K1.60×
03California~100K1.52×
04New York~50K1.47×
05Washington~20K1.40×
06Connecticut~8K1.31×
07Colorado~10K1.26×
08New Jersey~20K1.25×
09Nevada~8K1.25×
10Florida~50K1.22×
11Virginia~20K1.21×
12Texas~70K1.20×
13Utah~7K1.20×
14Illinois~20K1.17×
15Arizona~10K1.13×
16Oregon~8K1.13×
17New Hampshire~3K1.10×
18Vermont~1K1.06×
19Georgia~20K1.02×
20Rhode Island~2K1.02×
21North Carolina~20K1.01×
22Maryland~10K1.01×
23Minnesota~9K1.01×
24Hawaii~3K1.01×
25Maine~2K1.01×
26Michigan~20K0.98×
27Idaho~3K0.96×
28Pennsylvania~20K0.95×
29Wisconsin~9K0.93×
30Montana~2K0.91×
31Indiana~10K0.90×
32South Carolina~8K0.88×
33Alaska~1K0.87×
34Tennessee~10K0.85×
35Kansas~4K0.85×
36Nebraska~3K0.85×
37South Dakota~1K0.85×
38Ohio~20K0.83×
39Missouri~8K0.83×
40Delaware~1K0.80×
41North Dakota~1K0.79×
42Kentucky~6K0.78×
43Iowa~4K0.78×
44Alabama~7K0.77×
45Oklahoma~5K0.77×
46Arkansas~4K0.77×
47West Virginia~2K0.77×
48New Mexico~2K0.76×
49Louisiana~6K0.70×
50Mississippi~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Toto Wolff, United States
0.62×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toto Wolff audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toto Wolff audience
#·InterestCategoryAffinity×
01Niki LaudaSports208.64×
02James HuntSports135.93×
03Nigel MansellSports120.73×
04Pierre GaslySports109.11×
05Circuit de Spa-FrancorchampsSports74.98×
06Circuit of the AmericasSports52.62×
07Fernando AlonsoSports49.32×
08Valtteri BottasSports48.67×
09Mercedes AMG Petronas F1Sports46.41×
10Ayrton SennaSports43.71×
11Daniel RicciardoSports42.94×
12Charles LeclercSports41.21×
13Max VerstappenSports36.93×
14Lewis HamiltonSports33.59×
15Carlos SainzSports30.39×
16Ice Hockey World ChampionshipsSports29.39×
17Red Bull RacingSports16.27×
18CarcareCars & Mobility10.05×
19Kyle BuschSports7.60×
20Formula OneSports6.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toto Wolff audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toto Wolff audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Risk AppetiteTHRILL1.73×
Luxury OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toto Wolff audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
MindfulnessBALANCE0.78×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toto Wolff have in United States?

Toto Wolff has an estimated audience of 643,186 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toto Wolff fans?

32.7% of Toto Wolff fans are female, 67.3% are male, with an average age of 34.4 years.

03

Which brands do Toto Wolff fans like most?

Toto Wolff fans show strongest brand affinity for Lewis Hamilton (33.59×), Max Verstappen (36.93×), and James Hunt (135.93×) over the country average.

04

Where do Toto Wolff fans live in United States?

Toto Wolff fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Toto Wolff fans also like?

Beyond Toto Wolff itself, the audience over-indexes on Max Verstappen (36.93×), James Hunt (135.93×), Charles Leclerc (41.21×), and Mercedes AMG Petronas F1 (46.41×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toto Wolff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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