Rascasse Audience Intelligence

McLaren F1 Fan Demographics in United States

McLaren F1 has an estimated audience of 1.1M people in United States.

#38among Motorsport in United States#340among teams in United States#2057in Sports

The average McLaren F1 fan in United States is 36.4 years old, more male, and lives primarily in California.

By number of fans, McLaren F1 ranks #4 among the 11 Formula One teams in United States — 2.4× the group median.

Women make up 28.7% of the fan base, 2.1 percentage points more than the group average.

Compared with the other 10 Formula One teams, McLaren F1 fans stand out for their interest in Alpine A110, Grassroots Motorsports Magazine and LS1Tech.

In Q3/2026, search interest was −29.3% on the same quarter a year earlier; the median across the group was −14.0%.

Most fans live in California, Texas, Florida.

Top affinities include Alpine A110, Grassroots Motorsports Magazine, LS1Tech, with strongest over-indexing on Alpine A110 (128.67× the country average).

Demographically, the McLaren F1 audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Need for Security, Luxury Orientation.

The typical McLaren F1 fan in United States is more male, around 36.4 years old, with strong Need for Security tendencies and a notable affinity for Alpine A110.

Category: Sports · Type: Team · Subtype: Motorsport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
28.7%♀
71.3% male
Age
36.4
average years
Country rank
#22449
among all objects in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of McLaren F1 fans

28.7% are female, 71.3% are male, average age 36.4.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for McLaren F1 audience in United States
MetricValue
Female28.7%
Male71.3%
Average age36.4
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the McLaren F1 audience in United States
Age bracketShare%
16-2428%
25-3422%
35-4419%
45-5418%
55+14%
Fig. 04

Worldwide distribution

15.1%

of the worldwide McLaren F1 audience comes from United States.

Worldwide audience distribution share by country for McLaren F1
CountryShare
United States15.1%
United Kingdom9.5%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

McLaren F1 fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.51×
02California~200K1.34×
03Colorado~30K1.31×
04Washington~30K1.30×
05Florida~90K1.24×
06Idaho~8K1.24×
07Nevada~10K1.22×
08Texas~90K1.21×
09Arizona~30K1.21×
10Oregon~20K1.12×
11Connecticut~10K1.08×
12New Hampshire~5K1.07×
13Illinois~50K1.06×
14North Carolina~40K1.06×
15Indiana~20K1.06×
16Kansas~10K1.06×
17Georgia~40K1.04×
18Virginia~30K1.04×
19Massachusetts~20K1.03×
20Nebraska~7K1.03×
21Oklahoma~10K1.01×
22Tennessee~20K1.00×
23Montana~4K1.00×
24New Jersey~30K0.98×
25Missouri~20K0.98×
26New York~70K0.97×
27Washington, District of Columbia~2K0.96×
28Wisconsin~20K0.95×
29Minnesota~20K0.94×
30Iowa~10K0.94×
31Vermont~2K0.94×
32Ohio~40K0.93×
33Michigan~30K0.93×
34New Mexico~7K0.93×
35Rhode Island~3K0.92×
36Pennsylvania~40K0.91×
37Kentucky~10K0.91×
38Maryland~20K0.90×
39South Carolina~20K0.90×
40Hawaii~4K0.90×
41Maine~4K0.88×
42Arkansas~9K0.87×
43North Dakota~2K0.87×
44Alaska~2K0.87×
45Alabama~10K0.86×
46South Dakota~3K0.85×
47Louisiana~10K0.84×
48West Virginia~5K0.78×
49Delaware~3K0.78×
50Mississippi~7K0.69×
Fig. 06

Affinity by region

Affinity by region — McLaren F1, United States
0.69×1.00×1.51×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the McLaren F1 audience vs. the country average
#·InterestCategoryAffinity×
01Alpine A110Cars & Mobility128.67×
02Grassroots Motorsports MagazineSports120.41×
03LS1TechCars & Mobility112.74×
04Autodromo Nazionale MonzaSports70.07×
05Pagani ZondaCars & Mobility68.37×
06Charles LeclercSports59.99×
07Pierre GaslySports59.05×
08Lando NorrisSports54.69×
09Circuit de Barcelona-CatalunyaSports54.28×
10Tadanobu AsanoMovies & TV42.91×
11George RussellSports41.07×
12Renault in Formula OneSports38.30×
13Yas Marina CircuitSports35.63×
14Formula racingCars & Mobility31.89×
15pagani automobiliCars & Mobility30.58×
16Formula One carCars & Mobility26.49×
17Mercedes AMG Petronas F1Sports20.60×
18Lewis HamiltonSports11.17×
19McLarenCars & Mobility11.00×
20AutotraderCars & Mobility8.67×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the McLaren F1 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the McLaren F1 audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.42×
Luxury OrientationPREMIUM1.54×
Urban LifestyleOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the McLaren F1 audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
TraditionCONSERVATISM0.90×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in McLaren F1 over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/mclaren-f1-1752” · Methodology