Rascasse Audience Intelligence

Formula One car Audience in United States

A data profile of the people who buy, follow and care about Formula One car in United States — modelled from more than twelve digital signal sources. Formula One car has an estimated audience of 1,282,530 people in United States.

#7843among Topic in United States#645in Cars & Mobility

The average Formula One car fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Max Verstappen, Fernando Alonso, Ayrton Senna, with strongest over-indexing on Max Verstappen (69.04× the country average).

Demographically, the Formula One car audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Formula One car fan in United States is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Formula One car profile in United States.

Audience size
1.3M
in United States
Gender
22.9%♀
77.1% male
Age
34.7
average years
Country rank
#19897
Topic in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Formula One car fans

22.9% are female, 77.1% are male, average age 34.7.

Fig. 02

Gender split

22.9%
Female
77.1%
Male
Demographic split for Formula One car audience in United States
MetricValue
Female22.9%
Male77.1%
Average age34.7
Estimated audience size1,282,530
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Formula One car audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3918%
40-4915%
50+13%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Formula One car audience comes from United States.

Worldwide audience distribution share by country for Formula One car
CountryShare
United States11.4%
Italy10.2%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Formula One car audience in United States is strongest.

Fig. 05

Top regions by affinity

Formula One car fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K1.35×
02Minnesota~20K1.21×
03Utah~10K1.19×
04Florida~90K1.09×
05Indiana~30K1.09×
06Alaska~3K1.09×
07Colorado~20K1.06×
08Idaho~7K1.06×
09Washington~30K1.04×
10Oregon~20K1.04×
11North Dakota~3K1.04×
12Virginia~30K1.03×
13Kansas~10K1.03×
14South Dakota~3K1.03×
15Vermont~2K1.03×
16Arizona~30K1.02×
17Missouri~20K1.02×
18Arkansas~10K1.02×
19Montana~4K1.02×
20Connecticut~10K1.01×
21North Carolina~40K0.99×
22Nebraska~6K0.99×
23New Hampshire~5K0.99×
24Maine~5K0.99×
25Pennsylvania~40K0.98×
26Kentucky~20K0.98×
27Oklahoma~10K0.98×
28Texas~100K0.97×
29Tennessee~30K0.97×
30Iowa~10K0.97×
31Rhode Island~4K0.97×
32Delaware~3K0.97×
33Ohio~40K0.96×
34Georgia~40K0.96×
35Michigan~30K0.95×
36South Carolina~20K0.95×
37Alabama~20K0.95×
38West Virginia~6K0.95×
39Hawaii~5K0.95×
40California~100K0.94×
41Washington, District of Columbia~4K0.94×
42Illinois~40K0.93×
43New Mexico~6K0.93×
44Massachusetts~20K0.92×
45Wisconsin~20K0.92×
46Louisiana~20K0.92×
47Mississippi~10K0.92×
48Maryland~20K0.89×
49New Jersey~30K0.87×
50New York~60K0.81×
Fig. 06

Affinity by region

Affinity by region — Formula One car, United States
0.81×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Formula One car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Formula One car audience
#·InterestCategoryAffinity×
01Fernando AlonsoSports102.67×
02Ayrton SennaSports99.39×
03Sim racingGames70.33×
04Max VerstappenSports69.04×
05Carlos SainzSports45.21×
06Mercedes AMG Petronas F1Sports43.23×
07Scuderia FerrariSports41.50×
08Red Bull RacingSports38.91×
09Dakar RallySports36.55×
10Charles LeclercSports32.91×
11Need for SpeedGames31.63×
12Antique carCars & Mobility21.70×
13CarcareCars & Mobility20.71×
14Ice Hockey World ChampionshipsSports20.00×
15Auto showCars & Mobility19.42×
16Lewis HamiltonSports14.45×
17Touring motorcycleCars & Mobility12.81×
18HatchbackCars & Mobility11.71×
19Motorcycle accessoriesCars & Mobility11.55×
20Formula OneSports8.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Formula One car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Formula One car audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.06×
Risk AppetiteTHRILL2.18×
Family OrientationCONSERVATISM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Formula One car audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
ExtroversionTHRILL0.63×
SpiritualityBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Formula One car have in United States?

Formula One car has an estimated audience of 1,282,530 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Formula One car fans?

22.9% of Formula One car fans are female, 77.1% are male, with an average age of 34.7 years.

03

Which brands do Formula One car fans like most?

Formula One car fans show strongest brand affinity for Max Verstappen (69.04×), Fernando Alonso (102.67×), and Ayrton Senna (99.39×) over the country average.

04

Where do Formula One car fans live in United States?

Formula One car fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Formula One car fans also like?

Beyond Formula One car itself, the audience over-indexes on Fernando Alonso (102.67×), Ayrton Senna (99.39×), Red Bull Racing (38.91×), and Antique car (21.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Formula One car audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Formula One car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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