Asphalt 8：Airborne Audience in United States

Asphalt 8：Airborne logo

Asphalt 8：Airborne has an estimated audience of 518,085 people in United States. 49.7% are female, 50.3% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Hog Hunting, Regional styles of Mexican music, Historic site, JDSU.

The average Asphalt 8：Airborne fan in United States is 34.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Hog Hunting, Regional styles of Mexican music, with strongest over-indexing on Urban Outfitters (2.39× the country average). Demographically, the Asphalt 8：Airborne audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Racing

Demographics of Asphalt 8：Airborne fans

Demographic split for Asphalt 8：Airborne audience in United States
MetricValue
Female49.7%
Male50.3%
Average age34.8
Estimated audience size518,085

Audience persona

The typical Asphalt 8：Airborne fan in United States is balanced, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Asphalt 8：Airborne in United States
RegionReachAffinity
California76,9981.35×
Texas59,4561.33×
Florida44,2541.26×
New York38,9281.34×
Alabama22,2973.08×
Georgia21,0831.32×
North Carolina17,4191.12×
Virginia16,3031.29×
Illinois15,8570.92×
New Jersey15,4911.18×
Pennsylvania14,5840.84×
Washington13,6531.31×
Ohio12,6860.79×
Michigan11,2600.83×
Maryland10,6061.19×
Indiana10,0681.06×
Massachusetts9,9040.97×
Arizona9,8380.93×
Tennessee9,5550.92×
South Carolina7,4540.96×
Minnesota6,8960.93×
Missouri6,7930.81×
Louisiana6,6380.99×
Colorado6,4490.79×
Oregon6,0671.02×
Wisconsin5,9780.77×
Oklahoma5,5460.96×
Utah5,4701.18×
Nevada5,0021×
Kentucky4,9960.77×
Connecticut4,8930.94×
Arkansas4,0370.95×
Kansas3,4650.85×
Mississippi3,2460.76×
Iowa3,2110.75×
Idaho2,6391.02×
Washington, District of Columbia2,6191.68×
New Mexico1,7920.69×
Nebraska1,7300.67×
Hawaii1,6550.74×
West Virginia1,4290.59×
Maine1,4200.77×
New Hampshire1,2510.61×
Alaska1,1591.05×
Montana1,0880.76×
South Dakota9970.83×
Rhode Island9950.6×
North Dakota8960.84×
Delaware8910.62×
Wyoming8671.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asphalt 8：Airborne audience
BrandAffinityCategory
Urban Outfitters2.39×Shopping
Hog Hunting2.5×Sports
Regional styles of Mexican music1.67×Music & Radio
Historic site2.5×Arts & Culture
JDSU1.74×Business & Career
edureka19.76×Business & Career
Stamp collecting2.5×Home & Garden
Staycation1.66×Home & Garden
Home staging2.5×Home & Garden
Goop2.5×Internet & Social Media
Vocal harmony2.03×Music & Radio
Voter registration2.06×Politics & Society
Grinch1.63×Movies & TV
Jeep Wagoneer2.29×Cars & Mobility
Sears1.56×Shopping
Governor of Michigan2.5×Politics & Society
Fairy godmother2.5×Literature
Hocus Pocus1.59×Movies & TV
Graham Coxon10.93×Music & Radio
UK garage1.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asphalt 8：Airborne audience
TraitClusterScore
PatriotismCONSERVATISM1.5
Luxury OrientationPREMIUM1.07
ExtroversionTHRILL1.06
Pet OwnershipJOY1.04
Price SensitivityPREMIUM1.03
IndulgenceJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Asphalt 8：Airborne
CountryShare
United States22.7%
India5.9%
Brazil4.8%

See Asphalt 8：Airborne audiences in other countries

More Racing audiences in United States

Frequently asked questions

How many fans does Asphalt 8：Airborne have in United States?

Asphalt 8：Airborne has an estimated audience of 518,085 people in United States, concentrated in California and Texas.

What is the gender split and age of Asphalt 8：Airborne fans?

49.7% of Asphalt 8：Airborne fans are female, 50.3% are male, with an average age of 34.8 years.

Which brands do Asphalt 8：Airborne fans like most?

Asphalt 8：Airborne fans show strongest brand affinity for Urban Outfitters (2.39×), Hog Hunting (2.5×), and Regional styles of Mexican music (1.67×) over the country average.

Where do Asphalt 8：Airborne fans live in United States?

Asphalt 8：Airborne fans in United States are most concentrated in California (reach 76,998), Texas (reach 59,456), and Florida (reach 44,254). These three regions account for the largest share of the active audience.

What other brands do Asphalt 8：Airborne fans also like?

Beyond Asphalt 8：Airborne itself, the audience over-indexes on Hog Hunting (2.5×), Regional styles of Mexican music (1.67×), Historic site (2.5×), and JDSU (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asphalt 8：Airborne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.