Mario Kart Wii Audience in United States

Mario Kart Wii logo

Mario Kart Wii has an estimated audience of 315,188 people in United States. 35.9% are female, 64.1% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Wii Sports, Mario Kart, Hearthstone, Minecraft, World of Warcraft.

The average Mario Kart Wii fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wii Sports, Mario Kart, Hearthstone, with strongest over-indexing on Wii Sports (310.15× the country average). Demographically, the Mario Kart Wii audience skews more male with an average age of 33.6, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Racing

Demographics of Mario Kart Wii fans

Demographic split for Mario Kart Wii audience in United States
MetricValue
Female35.9%
Male64.1%
Average age33.6
Estimated audience size315,188

Audience persona

The typical Mario Kart Wii fan in United States is more male, around 33.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wii Sports.

Top regions in United States

Top regions ranked by reach for Mario Kart Wii in United States
RegionReachAffinity
California30,1050.87×
Texas25,6160.95×
Florida18,7830.88×
New York15,8250.9×
Ohio11,3401.17×
Pennsylvania11,1771.05×
Illinois10,2690.98×
Michigan9,4081.14×
North Carolina9,3280.98×
Georgia8,7900.91×
Virginia7,8121.02×
New Jersey7,3480.92×
Indiana7,2121.25×
Washington6,5171.03×
Tennessee6,4811.03×
Missouri6,4071.26×
Arizona6,3390.98×
Massachusetts5,8270.94×
Wisconsin5,6621.19×
Maryland5,4921.01×
Minnesota4,9811.1×
Colorado4,5870.92×
Kentucky4,3531.1×
Alabama4,3350.98×
South Carolina4,2160.89×
Oklahoma3,9401.13×
Oregon3,8811.07×
Louisiana3,8510.95×
Utah3,6521.29×
Connecticut3,3631.06×
Iowa3,1851.23×
Kansas3,0521.23×
Nevada2,6360.86×
Arkansas2,5790.99×
Idaho2,1951.39×
Mississippi2,1320.82×
Nebraska2,0321.29×
New Hampshire1,5661.26×
West Virginia1,4040.96×
Maine1,0490.93×
New Mexico1,0370.66×
South Dakota8521.17×
Montana8310.95×
Rhode Island8040.8×
Delaware7540.87×
Hawaii6690.49×
North Dakota5790.89×
Wyoming5601.2×
Washington, District of Columbia5350.56×
Alaska4670.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mario Kart Wii audience
BrandAffinityCategory
Wii Sports310.15×Games
Mario Kart56.24×Games
Hearthstone68.19×Games
Minecraft14.6×Games
World of Warcraft13.85×Games
Call of Duty12.63×Games
The Sims21.75×Games
Simulation games13.23×Games
Konami33.94×Games
Mario Kart 830.71×Games
Chrono Trigger45.59×Games
League of Legends9.84×Games
Electronic Arts25.31×Games
Xbox8.38×Games
Role-playing games6.22×Games
Grand Chase48.3×Sports
Super Mario Galaxy48.66×Games
GameCube31.29×Games
Devil May Cry23.96×Games
Game Boy25.4×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mario Kart Wii audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.68
Family OrientationCONSERVATISM1.51
Luxury OrientationPREMIUM1.41
Early Adopter MentalityPOWER1.34
ExtroversionTHRILL1.11
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Mario Kart Wii
CountryShare
United States25.8%
Japan11.3%
Germany6.1%

See Mario Kart Wii audiences in other countries

More Racing audiences in United States

Frequently asked questions

How many fans does Mario Kart Wii have in United States?

Mario Kart Wii has an estimated audience of 315,188 people in United States, concentrated in California and Texas.

What is the gender split and age of Mario Kart Wii fans?

35.9% of Mario Kart Wii fans are female, 64.1% are male, with an average age of 33.6 years.

Which brands do Mario Kart Wii fans like most?

Mario Kart Wii fans show strongest brand affinity for Wii Sports (310.15×), Mario Kart (56.24×), and Hearthstone (68.19×) over the country average.

Where do Mario Kart Wii fans live in United States?

Mario Kart Wii fans in United States are most concentrated in California (reach 30,105), Texas (reach 25,616), and Florida (reach 18,783). These three regions account for the largest share of the active audience.

What other brands do Mario Kart Wii fans also like?

Beyond Mario Kart Wii itself, the audience over-indexes on Mario Kart (56.24×), Hearthstone (68.19×), Minecraft (14.6×), and World of Warcraft (13.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Kart Wii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.