Rascasse Audience Intelligence

Mario Kart Wii Audience in United States

A data profile of the people who buy, follow and care about Mario Kart Wii in United States — modelled from more than twelve digital signal sources. Mario Kart Wii has an estimated audience of 315,388 people in United States.

#11among Racing in United States#726among Video / Board Game in United States#1087in Games

The average Mario Kart Wii fan in United States is 33.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wii Sports, Mario Kart, Hearthstone, with strongest over-indexing on Wii Sports (342.11× the country average).

Demographically, the Mario Kart Wii audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mario Kart Wii fan in United States is more male, around 33.6 years old, with strong Family Orientation tendencies and a notable affinity for Wii Sports.

Category: Games · Type: Video / Board Game · Subtype: Racing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mario Kart Wii profile in United States.

Audience size
315K
in United States
Gender
35.9%♀
64.1% male
Age
33.6
average years
Country rank
#47101
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mario Kart Wii fans

35.9% are female, 64.1% are male, average age 33.6.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Mario Kart Wii audience in United States
MetricValue
Female35.9%
Male64.1%
Average age33.6
Estimated audience size315,388
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Mario Kart Wii audience in United States
Age bracketShare%
16-1929%
20-2926%
30-3922%
40-4913%
50+9%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Mario Kart Wii audience comes from United States.

Worldwide audience distribution share by country for Mario Kart Wii
CountryShare
United States25.9%
Japan11.4%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mario Kart Wii audience in United States is strongest.

Fig. 05

Top regions by affinity

Mario Kart Wii fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.34×
02Idaho~2K1.29×
03Nebraska~2K1.23×
04Iowa~3K1.21×
05Indiana~7K1.20×
06Missouri~6K1.18×
07Montana~1K1.17×
08Kansas~3K1.16×
09Wisconsin~5K1.14×
10Ohio~10K1.13×
11South Dakota<1K1.13×
12Michigan~9K1.12×
13North Dakota<1K1.12×
14Oklahoma~4K1.10×
15New Hampshire~1K1.10×
16Connecticut~3K1.08×
17Minnesota~5K1.07×
18Kentucky~4K1.07×
19Oregon~4K1.07×
20Arkansas~3K1.04×
21West Virginia~2K1.04×
22Tennessee~6K1.02×
23Pennsylvania~10K1.01×
24Virginia~8K1.00×
25Alabama~4K0.99×
26Louisiana~4K0.99×
27Arizona~6K0.98×
28Washington~6K0.98×
29Maine~1K0.98×
30Illinois~10K0.95×
31North Carolina~9K0.95×
32Mississippi~2K0.95×
33Texas~30K0.94×
34Maryland~5K0.94×
35Delaware<1K0.94×
36South Carolina~4K0.92×
37Massachusetts~6K0.91×
38Alaska<1K0.91×
39Vermont<1K0.90×
40Georgia~9K0.89×
41New Jersey~7K0.88×
42Colorado~4K0.88×
43Nevada~3K0.88×
44Rhode Island<1K0.87×
45Florida~20K0.85×
46New York~10K0.84×
47California~30K0.83×
48New Mexico~1K0.81×
49Hawaii<1K0.71×
50Washington, District of Columbia<1K0.68×
Fig. 06

Affinity by region

Affinity by region — Mario Kart Wii, United States
0.68×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mario Kart Wii audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mario Kart Wii audience
#·InterestCategoryAffinity×
01Wii SportsGames342.11×
02HearthstoneGames122.53×
03Mario KartGames84.30×
04CutcoHome & Garden69.40×
05Chrono TriggerGames48.01×
06Super Mario GalaxyGames45.10×
07Electronic ArtsGames39.57×
08The SimsGames36.76×
09Devil May CryGames25.43×
10World of WarcraftGames15.59×
11Simulation gamesGames15.31×
12MinecraftGames14.37×
13SonyTechnology & Electronics11.84×
14NASDAQBusiness & Career8.73×
15League of LegendsGames8.68×
16Call of DutyGames8.43×
17XboxGames8.18×
18Action gamesGames6.43×
19Role-playing gamesGames5.97×
20MicrosoftTechnology & Electronics5.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mario Kart Wii audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mario Kart Wii audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.12×
PatriotismCONSERVATISM1.84×
Price SensitivityPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mario Kart Wii audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
IndividualismJOY0.73×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mario Kart Wii have in United States?

Mario Kart Wii has an estimated audience of 315,388 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mario Kart Wii fans?

35.9% of Mario Kart Wii fans are female, 64.1% are male, with an average age of 33.6 years.

03

Which brands do Mario Kart Wii fans like most?

Mario Kart Wii fans show strongest brand affinity for Wii Sports (342.11×), Mario Kart (84.3×), and Hearthstone (122.53×) over the country average.

04

Where do Mario Kart Wii fans live in United States?

Mario Kart Wii fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mario Kart Wii fans also like?

Beyond Mario Kart Wii itself, the audience over-indexes on Mario Kart (84.3×), Hearthstone (122.53×), The Sims (36.76×), and World of Warcraft (15.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Racing audiences in United States

See Mario Kart Wii audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Kart Wii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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