Cutco Audience in United States

Cutco logo

Cutco has an estimated audience of 473,402 people in United States. 69.2% are female, 30.8% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Paige Hathaway, Wii Sports Resort, Nicole Wilkins, Winona Ryder, Mario Kart Wii.

The average Cutco fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Paige Hathaway, Wii Sports Resort, Nicole Wilkins, with strongest over-indexing on Paige Hathaway (92.27× the country average). Demographically, the Cutco audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Cutco fans

Demographic split for Cutco audience in United States
MetricValue
Female69.2%
Male30.8%
Average age42.7
Estimated audience size473,402

Audience persona

The typical Cutco fan in United States is more female, around 42.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Paige Hathaway.

Top regions in United States

Top regions ranked by reach for Cutco in United States
RegionReachAffinity
California53,9271.04×
Texas49,3661.21×
Florida39,3071.23×
New York23,7380.9×
Pennsylvania17,7581.11×
Illinois15,5590.99×
North Carolina14,6591.03×
Ohio14,0130.96×
Georgia13,0220.89×
Virginia12,9361.12×
Michigan12,6661.02×
New Jersey11,9911×
Arizona11,4621.19×
Indiana9,3071.08×
Washington9,2720.98×
Tennessee8,6530.91×
Colorado8,0961.09×
Wisconsin7,8381.1×
Minnesota7,7191.14×
South Carolina7,6351.07×
Maryland7,1060.87×
Louisiana6,8861.13×
Massachusetts6,8690.74×
Utah6,2191.47×
Alabama6,2040.94×
Missouri6,1130.8×
Oklahoma5,8131.11×
Oregon4,8060.89×
Iowa4,6271.19×
Mississippi4,3911.13×
Connecticut4,3560.92×
Nevada4,2760.93×
Nebraska3,8481.62×
Arkansas3,7170.95×
Idaho3,3541.41×
Kansas3,3360.89×
Kentucky3,3000.56×
New Mexico2,4751.04×
New Hampshire1,8751×
Hawaii1,6080.79×
South Dakota1,5181.39×
North Dakota1,2781.31×
Alaska1,2041.19×
Rhode Island1,1940.79×
West Virginia1,1510.52×
Montana1,0790.82×
Maine9480.56×
Washington, District of Columbia9240.65×
Delaware8640.66×
Wyoming7591.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cutco audience
BrandAffinityCategory
Paige Hathaway92.27×Sports
Wii Sports Resort139.23×Games
Nicole Wilkins235.52×Sports
Winona Ryder12.54×Movies & TV
Mario Kart Wii69.4×Games
Boiler Room (film)44.2×Movies & TV
The Place Beyond the Pines34.66×Movies & TV
Robert Pattinson12.18×Movies & TV
Headhunters (film)63.79×Movies & TV
Animal Kingdom (film)12.73×Movies & TV
1990s in music11.86×Music & Radio
Brokeback Mountain12.49×Movies & TV
Cutlery6.41×Home & Garden
Jeremy Allen White9.65×Movies & TV
Zoë Kravitz12.09×Movies & TV
Kitchen knife7.2×Home & Garden
Prestige Singapore869.13×Internet & Social Media
CorePower Yoga17.29×Sports
Noah Schnapp6.78×Movies & TV
Big Apple Bagels32.65×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cutco audience
TraitClusterScore
Urban LifestyleOPEN1.61
Family OrientationCONSERVATISM1.47
Community OrientationOPEN1.45
IndulgenceJOY1.44
DIY MentalityTHRILL1.42
Price SensitivityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Cutco
CountryShare
United States79.3%
Canada5.6%
Japan2.7%

See Cutco audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cutco have in United States?

Cutco has an estimated audience of 473,402 people in United States, concentrated in California and Texas.

What is the gender split and age of Cutco fans?

69.2% of Cutco fans are female, 30.8% are male, with an average age of 42.7 years.

Which brands do Cutco fans like most?

Cutco fans show strongest brand affinity for Paige Hathaway (92.27×), Wii Sports Resort (139.23×), and Nicole Wilkins (235.52×) over the country average.

Where do Cutco fans live in United States?

Cutco fans in United States are most concentrated in California (reach 53,927), Texas (reach 49,366), and Florida (reach 39,307). These three regions account for the largest share of the active audience.

What other brands do Cutco fans also like?

Beyond Cutco itself, the audience over-indexes on Wii Sports Resort (139.23×), Nicole Wilkins (235.52×), Winona Ryder (12.54×), and Mario Kart Wii (69.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cutco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.