Rascasse Audience Intelligence

Classic Movies Audience in United States

A data profile of the people who buy, follow and care about Classic Movies in United States — modelled from more than twelve digital signal sources. Classic Movies has an estimated audience of 531,421 people in United States.

#3085among Movie / TV Show / Series in United States

The average Classic Movies fan in United States is 29.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Studio Movie Grill, Jon Hamm, Kirsten Dunst, with strongest over-indexing on Studio Movie Grill (367.94× the country average).

Demographically, the Classic Movies audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Classic Movies fan in United States is more female, around 29.1 years old, with strong Patriotism tendencies and a notable affinity for Studio Movie Grill.

Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Classic Movies profile in United States.

Audience size
531K
in United States
Gender
63.9%♀
36.1% male
Age
29.1
average years
Country rank
#35366
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Classic Movies viewers

63.9% are female, 36.1% are male, average age 29.1.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Classic Movies audience in United States
MetricValue
Female63.9%
Male36.1%
Average age29.1
Estimated audience size531,421
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Classic Movies audience in United States
Age bracketShare%
16-1955%
20-2915%
30-3911%
40-4912%
50+7%
Fig. 04

Worldwide distribution

46.2%

of the worldwide Classic Movies audience comes from United States.

Worldwide audience distribution share by country for Classic Movies
CountryShare
United States46.2%
United Kingdom4.6%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Classic Movies audience in United States is strongest.

Fig. 05

Top regions by affinity

Classic Movies fans by region: top regions in United States
#RegionReachAffinity×
01Utah~6K1.38×
02Idaho~3K1.20×
03Vermont~1K1.18×
04Massachusetts~10K1.16×
05Maine~2K1.14×
06Washington, District of Columbia~2K1.14×
07New Hampshire~2K1.13×
08Connecticut~6K1.11×
09Kansas~5K1.11×
10Montana~2K1.11×
11Oregon~7K1.08×
12Arkansas~5K1.08×
13Rhode Island~2K1.05×
14Washington~10K1.04×
15Alaska~1K1.04×
16California~60K1.02×
17Missouri~9K1.02×
18Tennessee~10K1.01×
19Kentucky~7K1.01×
20Oklahoma~6K1.01×
21New York~30K1.00×
22Pennsylvania~20K1.00×
23Colorado~8K1.00×
24Iowa~4K1.00×
25Nebraska~3K1.00×
26Indiana~9K0.98×
27Minnesota~7K0.98×
28North Dakota~1K0.98×
29Arizona~10K0.97×
30Illinois~20K0.96×
31Ohio~20K0.96×
32Michigan~10K0.96×
33New Jersey~10K0.96×
34Wisconsin~8K0.96×
35Virginia~10K0.95×
36South Dakota~1K0.93×
37North Carolina~10K0.92×
38West Virginia~2K0.92×
39Alabama~7K0.91×
40Florida~30K0.90×
41Mississippi~4K0.90×
42South Carolina~7K0.89×
43Texas~40K0.88×
44Georgia~10K0.88×
45Maryland~8K0.88×
46Louisiana~6K0.88×
47Delaware~1K0.87×
48Hawaii~2K0.85×
49Nevada~4K0.84×
50New Mexico~2K0.84×
Fig. 06

Affinity by region

Affinity by region — Classic Movies, United States
0.84×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Classic Movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Classic Movies audience
#·InterestCategoryAffinity×
01Studio Movie GrillFood & Beverages367.94×
02Bangkok AirwaysTravel & Leisure63.80×
03Kirsten DunstMovies & TV31.48×
04Jon HammMovies & TV30.97×
05The Truman ShowMovies & TV28.70×
06Miles TellerMovies & TV20.00×
07Apocalypse NowMovies & TV20.00×
08Adam LevineMusic & Radio20.00×
09Berlin WallTravel & Leisure18.96×
10Top GunMovies & TV16.77×
11Alison BrieMovies & TV16.30×
12Scarface (1983 film)Movies & TV14.23×
13Sarah Michelle GellarMovies & TV13.77×
14Tom CruiseMovies & TV12.20×
15Anna FarisMovies & TV12.13×
16Morgan FreemanMovies & TV11.06×
17Stitch!Movies & TV10.63×
18Mission: ImpossibleMovies & TV10.09×
19Anne HathawayMovies & TV8.75×
20Graphic novelLiterature8.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Classic Movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Classic Movies audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
TraditionCONSERVATISM2.17×
Family OrientationCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Classic Movies audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
SustainabilityBALANCE0.69×
Early Adopter MentalityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Classic Movies have in United States?

Classic Movies has an estimated audience of 531,421 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Classic Movies viewers?

63.9% of Classic Movies fans are female, 36.1% are male, with an average age of 29.1 years.

03

Which brands do Classic Movies fans like most?

Classic Movies fans show strongest brand affinity for Studio Movie Grill (367.94×), Jon Hamm (30.97×), and Kirsten Dunst (31.48×) over the country average.

04

Where do Classic Movies fans live in United States?

Classic Movies fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Classic Movies fans also like?

Beyond Classic Movies itself, the audience over-indexes on Jon Hamm (30.97×), Kirsten Dunst (31.48×), Miles Teller (20×), and Tom Cruise (12.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Classic Movies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Classic Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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