Classic Movies Audience in United States

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Classic Movies has an estimated audience of 527,302 people in United States. 63.9% are female, 36.1% are male, average age 29.1. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Historic site, Goop, South Yorkshire, Vocal harmony.

The average Classic Movies fan in United States is 29.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Historic site, Goop, with strongest over-indexing on Minnesota (6.23× the country average). Demographically, the Classic Movies audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of Classic Movies fans

Demographic split for Classic Movies audience in United States
MetricValue
Female63.9%
Male36.1%
Average age29.1
Estimated audience size527,302

Audience persona

The typical Classic Movies fan in United States is more female, around 29.1 years old, with strong Patriotism tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Classic Movies in United States
RegionReachAffinity
California62,3131.07×
Texas42,8960.95×
Florida33,9540.95×
New York32,0441.09×
Pennsylvania18,4831.04×
Illinois17,8951.02×
Ohio16,1400.99×
North Carolina15,0710.95×
Georgia14,9480.92×
Michigan13,5040.98×
New Jersey13,1840.98×
Virginia12,7100.99×
Massachusetts12,0431.16×
Washington11,3261.07×
Tennessee11,1461.05×
Arizona10,8991.01×
Indiana9,8871.03×
Colorado8,8321.06×
Missouri8,7871.03×
Maryland7,8610.87×
Minnesota7,5010.99×
Wisconsin7,4250.94×
South Carolina6,9460.88×
Oregon6,8521.13×
Alabama6,8070.92×
Utah6,7771.44×
Kentucky6,5991×
Oklahoma6,0251.03×
Louisiana5,9680.88×
Connecticut5,9011.12×
Arkansas4,6291.07×
Kansas4,5221.09×
Nevada4,2100.83×
Iowa4,1900.96×
Mississippi3,6720.85×
Idaho3,2871.24×
Nebraska2,6831.01×
New Hampshire2,3161.11×
Maine2,1591.14×
West Virginia2,1290.87×
New Mexico2,0970.79×
Hawaii1,8910.83×
Washington, District of Columbia1,7821.12×
Rhode Island1,6350.97×
Montana1,5841.08×
Delaware1,1350.78×
Alaska1,0910.97×
Vermont1,0451.13×
South Dakota1,0400.85×
North Dakota9760.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Classic Movies audience
BrandAffinityCategory
Minnesota6.23×Travel & Leisure
Historic site9.28×Arts & Culture
Goop11.27×Internet & Social Media
South Yorkshire18.56×Travel & Leisure
Vocal harmony5.21×Music & Radio
Elsword16.14×Games
Erie County, New York9.28×Travel & Leisure
Nebraska Cornhuskers football3.38×Sports
Nebraska2.47×Travel & Leisure
Nationality1.92×Politics & Society
Home equity1.74×Home & Garden
OpenJDK18.01×
Pillow1.81×Home & Garden
Theocracy6.69×Music & Radio
Home staging4.33×Home & Garden
Litter box1.63×Pets & Animals
Jingoism1.68×Politics & Society
Grinch2.89×Movies & TV
Bank account1.66×Business & Career
Jumia11.36×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Classic Movies audience
TraitClusterScore
PatriotismCONSERVATISM1.84
TraditionCONSERVATISM1.65
TravellingTHRILL1.36
SpiritualityBALANCE1.21
Convenience OrientationPREMIUM1.2
MindfulnessBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Classic Movies
CountryShare
United States46.3%
United Kingdom4.7%
Canada4.4%

See Classic Movies audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Classic Movies have in United States?

Classic Movies has an estimated audience of 527,302 people in United States, concentrated in California and Texas.

What is the gender split and age of Classic Movies fans?

63.9% of Classic Movies fans are female, 36.1% are male, with an average age of 29.1 years.

Which brands do Classic Movies fans like most?

Classic Movies fans show strongest brand affinity for Minnesota (6.23×), Historic site (9.28×), and Goop (11.27×) over the country average.

Where do Classic Movies fans live in United States?

Classic Movies fans in United States are most concentrated in California (reach 62,313), Texas (reach 42,896), and Florida (reach 33,954). These three regions account for the largest share of the active audience.

What other brands do Classic Movies fans also like?

Beyond Classic Movies itself, the audience over-indexes on Historic site (9.28×), Goop (11.27×), South Yorkshire (18.56×), and Vocal harmony (5.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Classic Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.