Rascasse Audience Intelligence

Gone with the Wind (film) Audience in United States

A data profile of the people who buy, follow and care about Gone with the Wind (film) in United States — modelled from more than twelve digital signal sources. Gone with the Wind (film) has an estimated audience of 2,034,806 people in United States.

#15among Romance in United States#857among Movie / TV Show / Series in United States#2174in Movies & TV

The average Gone with the Wind (film) fan in United States is 48.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shirley MacLaine, Citizen Kane, James Dean, with strongest over-indexing on Shirley MacLaine (155.63× the country average).

Demographically, the Gone with the Wind (film) audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gone with the Wind (film) fan in United States is more female, around 48.3 years old, with strong Patriotism tendencies and a notable affinity for Shirley MacLaine.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gone with the Wind (film) profile in United States.

Audience size
2M
in United States
Gender
70.2%♀
29.8% male
Age
48.3
average years
Country rank
#14040
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gone with the Wind (film) viewers

70.2% are female, 29.8% are male, average age 48.3.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Gone with the Wind (film) audience in United States
MetricValue
Female70.2%
Male29.8%
Average age48.3
Estimated audience size2,034,806
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the Gone with the Wind (film) audience in United States
Age bracketShare%
16-198%
20-297%
30-3914%
40-4925%
50+46%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Gone with the Wind (film) audience comes from United States.

Worldwide audience distribution share by country for Gone with the Wind (film)
CountryShare
United States31.2%
Italy8.2%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gone with the Wind (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Gone with the Wind (film) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~80K1.31×
02Alabama~40K1.29×
03Arkansas~20K1.23×
04Tennessee~50K1.19×
05Kentucky~30K1.16×
06Louisiana~30K1.12×
07Oklahoma~20K1.12×
08West Virginia~10K1.11×
09Missouri~30K1.09×
10California~200K1.08×
11Utah~20K1.08×
12Mississippi~20K1.08×
13Idaho~10K1.08×
14Virginia~50K1.06×
15South Carolina~30K1.06×
16Arizona~40K1.05×
17Alaska~4K1.03×
18North Carolina~60K1.02×
19Kansas~20K1.00×
20Washington, District of Columbia~6K1.00×
21Montana~5K1.00×
22Pennsylvania~60K0.99×
23Ohio~60K0.99×
24Washington~40K0.98×
25Indiana~30K0.98×
26Oregon~20K0.98×
27Texas~200K0.97×
28New York~100K0.97×
29Illinois~60K0.97×
30Nebraska~9K0.97×
31Maine~7K0.97×
32South Dakota~4K0.97×
33Massachusetts~40K0.96×
34Connecticut~20K0.95×
35New Hampshire~7K0.94×
36Vermont~3K0.94×
37Florida~100K0.93×
38New Jersey~50K0.93×
39Colorado~30K0.93×
40Iowa~10K0.93×
41Michigan~50K0.92×
42New Mexico~9K0.91×
43Maryland~30K0.90×
44Minnesota~30K0.90×
45Rhode Island~6K0.90×
46North Dakota~4K0.90×
47Wisconsin~30K0.89×
48Nevada~20K0.87×
49Delaware~4K0.84×
50Hawaii~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Gone with the Wind (film), United States
0.76×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gone with the Wind (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gone with the Wind (film) audience
#·InterestCategoryAffinity×
01Citizen KaneMovies & TV171.93×
02Shirley MacLaineMovies & TV155.63×
03Ally McBealMovies & TV132.22×
04Melrose PlaceMovies & TV95.50×
05James DeanMovies & TV89.39×
06Michael CaineMovies & TV85.92×
07Paul NewmanMovies & TV58.03×
08Marlon BrandoMovies & TV50.95×
09Elizabeth TaylorMovies & TV49.99×
10Silver Linings PlaybookMovies & TV25.44×
11Gordon RamseyFood & Beverages22.12×
12Maggie GyllenhaalMovies & TV20.00×
13Once upon a timeMovies & TV20.00×
14Ron PerlmanMovies & TV15.77×
15Audrey HepburnMovies & TV15.13×
16Robert RedfordMovies & TV10.17×
17La La Land (film)Movies & TV7.84×
18Obsessed (2009 film)Movies & TV7.11×
19NostalgiaHome & Garden3.17×
20RedditInternet & Social Media2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gone with the Wind (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gone with the Wind (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.00×
SpiritualityBALANCE1.67×
Community OrientationOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gone with the Wind (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
ExtroversionTHRILL0.80×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gone with the Wind (film) have in United States?

Gone with the Wind (film) has an estimated audience of 2,034,806 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gone with the Wind (film) viewers?

70.2% of Gone with the Wind (film) fans are female, 29.8% are male, with an average age of 48.3 years.

03

Which brands do Gone with the Wind (film) fans like most?

Gone with the Wind (film) fans show strongest brand affinity for Shirley MacLaine (155.63×), Citizen Kane (171.93×), and James Dean (89.39×) over the country average.

04

Where do Gone with the Wind (film) fans live in United States?

Gone with the Wind (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gone with the Wind (film) fans also like?

Beyond Gone with the Wind (film) itself, the audience over-indexes on Citizen Kane (171.93×), James Dean (89.39×), Michael Caine (85.92×), and Elizabeth Taylor (49.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gone with the Wind (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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