Ghost (1990 film) Audience in United States

Ghost (1990 film) logo

Ghost (1990 film) has an estimated audience of 7,949,985 people in United States. 53.7% are female, 46.3% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Israel, Grinch, Wok, Queens College, City University of New York, Goop.

The average Ghost (1990 film) fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Grinch, Wok, with strongest over-indexing on Israel (2.96× the country average). Demographically, the Ghost (1990 film) audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Ghost (1990 film) fans

Demographic split for Ghost (1990 film) audience in United States
MetricValue
Female53.7%
Male46.3%
Average age39.7
Estimated audience size7,949,985

Audience persona

The typical Ghost (1990 film) fan in United States is balanced, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Ghost (1990 film) in United States
RegionReachAffinity
California790,3070.9×
Texas708,7881.04×
Florida459,8390.85×
New York375,8910.85×
Ohio285,9271.17×
Pennsylvania272,1831.02×
Illinois260,4560.98×
Michigan233,1461.12×
Georgia231,3840.94×
North Carolina229,5660.96×
Arizona201,2091.24×
Virginia171,7820.89×
Tennessee169,4801.06×
New Jersey169,1260.84×
Indiana165,9551.14×
Washington161,0591.01×
Missouri157,2911.23×
Massachusetts134,4210.86×
Colorado126,5201.01×
Wisconsin126,3771.06×
Alabama123,4761.11×
Kentucky121,7441.22×
Maryland114,2960.84×
South Carolina113,8870.95×
Minnesota113,2190.99×
Oklahoma106,3581.2×
Oregon95,1231.04×
Louisiana94,4040.92×
Utah87,4731.23×
Nevada75,1690.98×
Iowa72,7521.11×
Arkansas72,3521.1×
Kansas71,1481.14×
Connecticut67,0130.84×
Mississippi58,9890.9×
New Mexico47,1271.18×
Idaho45,6491.14×
Nebraska44,2361.11×
West Virginia43,1161.16×
New Hampshire29,7110.95×
Maine28,6721.01×
Hawaii24,7160.72×
Montana22,3661.01×
Rhode Island20,9410.83×
South Dakota18,0890.98×
Delaware17,0530.78×
Alaska16,7710.99×
North Dakota16,1030.99×
Washington, District of Columbia14,6020.61×
Wyoming11,8781.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ghost (1990 film) audience
BrandAffinityCategory
Israel2.96×Travel & Leisure
Grinch4.43×Movies & TV
Wok7.12×Food & Beverages
Queens College, City University of New York7.37×Business & Career
Goop5.06×Internet & Social Media
Hemnet12.43×Home & Garden
Whataburger1.56×Food & Beverages
Home staging4.33×Home & Garden
Grace Slick7.02×Music & Radio
Vocal harmony3.42×Music & Radio
Jeep Wagoneer3.73×Cars & Mobility
Google Photos1.61×Technology & Electronics
headspace5.86×Health
Hibachi4.72×Food & Beverages
Strategic human resource planning5.43×Business & Career
Google Home3.65×Technology & Electronics
Throne of Glass4.11×Literature
Goma9.85×Travel & Leisure
Canon (music)9.42×Music & Radio
Nebraska Cornhuskers football1.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ghost (1990 film) audience
TraitClusterScore
ExtroversionTHRILL1.56
TraditionCONSERVATISM1.44
PatriotismCONSERVATISM1.35
Urban LifestyleOPEN1.19
SpiritualityBALANCE1.18
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Ghost (1990 film)
CountryShare
United States33.1%
Brazil7.3%
United Kingdom7.0%

See Ghost (1990 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Ghost (1990 film) have in United States?

Ghost (1990 film) has an estimated audience of 7,949,985 people in United States, concentrated in California and Texas.

What is the gender split and age of Ghost (1990 film) fans?

53.7% of Ghost (1990 film) fans are female, 46.3% are male, with an average age of 39.7 years.

Which brands do Ghost (1990 film) fans like most?

Ghost (1990 film) fans show strongest brand affinity for Israel (2.96×), Grinch (4.43×), and Wok (7.12×) over the country average.

Where do Ghost (1990 film) fans live in United States?

Ghost (1990 film) fans in United States are most concentrated in California (reach 790,307), Texas (reach 708,788), and Florida (reach 459,839). These three regions account for the largest share of the active audience.

What other brands do Ghost (1990 film) fans also like?

Beyond Ghost (1990 film) itself, the audience over-indexes on Grinch (4.43×), Wok (7.12×), Queens College, City University of New York (7.37×), and Goop (5.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ghost (1990 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.