Ghost (1990 film) Audience in United States

Ghost (1990 film) has an estimated audience of 7,949,985 people in United States. 53.7% are female, 46.3% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Patrick Swayze, Dirty Dancing, Beetlejuice, Ghost Whisperer, MSN.

The average Ghost (1990 film) fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Patrick Swayze, Dirty Dancing, Beetlejuice, with strongest over-indexing on Patrick Swayze (81.42× the country average). Demographically, the Ghost (1990 film) audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Ghost (1990 film) fans

Demographic split for Ghost (1990 film) audience in United States
MetricValue
Female53.7%
Male46.3%
Average age39.7
Estimated audience size7,949,985

Audience persona

The typical Ghost (1990 film) fan in United States is balanced, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Patrick Swayze.

Top regions in United States

Top regions ranked by reach for Ghost (1990 film) in United States
RegionReachAffinity
California790,3070.9×
Texas708,7881.04×
Florida459,8390.85×
New York375,8910.85×
Ohio285,9271.17×
Pennsylvania272,1831.02×
Illinois260,4560.98×
Michigan233,1461.12×
Georgia231,3840.94×
North Carolina229,5660.96×
Arizona201,2091.24×
Virginia171,7820.89×
Tennessee169,4801.06×
New Jersey169,1260.84×
Indiana165,9551.14×
Washington161,0591.01×
Missouri157,2911.23×
Massachusetts134,4210.86×
Colorado126,5201.01×
Wisconsin126,3771.06×
Alabama123,4761.11×
Kentucky121,7441.22×
Maryland114,2960.84×
South Carolina113,8870.95×
Minnesota113,2190.99×
Oklahoma106,3581.2×
Oregon95,1231.04×
Louisiana94,4040.92×
Utah87,4731.23×
Nevada75,1690.98×
Iowa72,7521.11×
Arkansas72,3521.1×
Kansas71,1481.14×
Connecticut67,0130.84×
Mississippi58,9890.9×
New Mexico47,1271.18×
Idaho45,6491.14×
Nebraska44,2361.11×
West Virginia43,1161.16×
New Hampshire29,7110.95×
Maine28,6721.01×
Hawaii24,7160.72×
Montana22,3661.01×
Rhode Island20,9410.83×
South Dakota18,0890.98×
Delaware17,0530.78×
Alaska16,7710.99×
North Dakota16,1030.99×
Washington, District of Columbia14,6020.61×
Wyoming11,8781.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ghost (1990 film) audience
BrandAffinityCategory
Patrick Swayze81.42×Movies & TV
Dirty Dancing39.63×Movies & TV
Beetlejuice5.88×Movies & TV
Ghost Whisperer34.15×Movies & TV
MSN4.41×News
Alice Cooper (band)20.12×Music & Radio
Gangs of New York29.63×Movies & TV
Sam Elliott9.93×Movies & TV
Christina Ricci12.43×Movies & TV
Diane Keaton6.23×Movies & TV
Seth Green18.73×Movies & TV
Capital One3.74×Business & Career
Christopher Guest16.49×Movies & TV
Twin Peaks7.05×Movies & TV
Titanic (1997 film)11.26×Movies & TV
Bruce Willis5.86×Movies & TV
Google Maps3.14×Internet & Social Media
Billy Bob Thornton6.56×Movies & TV
North Korea8.33×Travel & Leisure
Staples (Canada)3.64×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ghost (1990 film) audience
TraitClusterScore
ExtroversionTHRILL1.56
TraditionCONSERVATISM1.44
PatriotismCONSERVATISM1.35
Urban LifestyleOPEN1.19
SpiritualityBALANCE1.18
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Ghost (1990 film)
CountryShare
United States33.1%
Brazil7.3%
United Kingdom7.0%

See Ghost (1990 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Ghost (1990 film) have in United States?

Ghost (1990 film) has an estimated audience of 7,949,985 people in United States, concentrated in California and Texas.

What is the gender split and age of Ghost (1990 film) fans?

53.7% of Ghost (1990 film) fans are female, 46.3% are male, with an average age of 39.7 years.

Which brands do Ghost (1990 film) fans like most?

Ghost (1990 film) fans show strongest brand affinity for Patrick Swayze (81.42×), Dirty Dancing (39.63×), and Beetlejuice (5.88×) over the country average.

Where do Ghost (1990 film) fans live in United States?

Ghost (1990 film) fans in United States are most concentrated in California (reach 790,307), Texas (reach 708,788), and Florida (reach 459,839). These three regions account for the largest share of the active audience.

What other brands do Ghost (1990 film) fans also like?

Beyond Ghost (1990 film) itself, the audience over-indexes on Dirty Dancing (39.63×), Beetlejuice (5.88×), Ghost Whisperer (34.15×), and MSN (4.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ghost (1990 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.