Rascasse Audience Intelligence

The Haunting (1999 film) Audience in United States

A data profile of the people who buy, follow and care about The Haunting (1999 film) in United States — modelled from more than twelve digital signal sources. The Haunting (1999 film) has an estimated audience of 141,538 people in United States.

#5718among Movie / TV Show / Series in United States#11176in Movies & TV

The average The Haunting (1999 film) fan in United States is 38.3 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include Ghost Whisperer, Beetlejuice, Freddy vs. Jason, with strongest over-indexing on Ghost Whisperer (143.37× the country average).

Demographically, the The Haunting (1999 film) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Haunting (1999 film) fan in United States is more female, around 38.3 years old, with strong Tradition tendencies and a notable affinity for Ghost Whisperer.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Haunting (1999 film) profile in United States.

Audience size
142K
in United States
Gender
59.4%♀
40.6% male
Age
38.3
average years
Country rank
#68063
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Haunting (1999 film) viewers

59.4% are female, 40.6% are male, average age 38.3.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for The Haunting (1999 film) audience in United States
MetricValue
Female59.4%
Male40.6%
Average age38.3
Estimated audience size141,538
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the The Haunting (1999 film) audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3924%
40-4921%
50+15%
Fig. 04

Worldwide distribution

19.2%

of the worldwide The Haunting (1999 film) audience comes from United States.

Worldwide audience distribution share by country for The Haunting (1999 film)
CountryShare
United States19.2%
France16.0%
Germany13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Haunting (1999 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Haunting (1999 film) fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K10.96×
02Iowa~30K8.96×
03Missouri~30K3.99×
04West Virginia~3K1.20×
05Kentucky~7K1.17×
06Indiana~10K1.16×
07Utah~5K1.16×
08New Mexico~3K1.16×
09Oregon~6K1.14×
10Idaho~3K1.14×
11Oklahoma~6K1.13×
12Arkansas~4K1.12×
13Wisconsin~7K1.07×
14Tennessee~10K1.06×
15Ohio~10K1.05×
16Arizona~10K1.05×
17Kansas~4K1.03×
18Nebraska~2K1.03×
19Alabama~6K1.02×
20Alaska<1K1.00×
21New Hampshire~2K0.99×
22Maine~2K0.99×
23Illinois~10K0.98×
24Colorado~7K0.98×
25Mississippi~4K0.98×
26Montana~1K0.98×
27Texas~40K0.97×
28Pennsylvania~10K0.97×
29Louisiana~6K0.97×
30Rhode Island~1K0.96×
31Vermont<1K0.96×
32Nevada~4K0.94×
33Washington~8K0.93×
34South Dakota<1K0.92×
35North Dakota<1K0.90×
36Minnesota~6K0.89×
37South Carolina~6K0.87×
38Florida~30K0.86×
39Delaware~1K0.85×
40North Carolina~10K0.84×
41Virginia~9K0.84×
42California~40K0.83×
43Connecticut~4K0.82×
44Maryland~6K0.80×
45Georgia~10K0.79×
46Massachusetts~7K0.79×
47New York~20K0.76×
48Hawaii~1K0.76×
49Washington, District of Columbia~1K0.74×
50New Jersey~8K0.73×
Fig. 06

Affinity by region

Affinity by region — The Haunting (1999 film), United States
0.73×1.00×10.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Haunting (1999 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Haunting (1999 film) audience
#·InterestCategoryAffinity×
01Ghost WhispererMovies & TV143.37×
02Freddy vs. JasonMovies & TV117.09×
03SharknadoMovies & TV78.68×
04Edward ScissorhandsMovies & TV76.52×
05Jonas BrothersMusic & Radio57.83×
06SuspiriaMovies & TV40.00×
07Corpse BrideMovies & TV27.80×
08Richard HarrisMovies & TV26.23×
09BeetlejuiceMovies & TV22.72×
10Deception (U.S. TV series)Movies & TV21.70×
11Obsessed (2009 film)Movies & TV20.00×
12The Strangers (2008 film)Movies & TV20.00×
13Night at the MuseumMovies & TV20.00×
1428 Days LaterMovies & TV19.56×
15Neil GaimanLiterature19.26×
16Christina RicciMovies & TV18.21×
17ZootopiaMovies & TV13.34×
18MonstersMovies & TV12.80×
19Graphic novelLiterature10.28×
20Scooby-DooMovies & TV4.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Haunting (1999 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Haunting (1999 film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.14×
SpiritualityBALANCE1.58×
MindfulnessBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Haunting (1999 film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
Luxury OrientationPREMIUM0.78×
PatriotismCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Haunting (1999 film) have in United States?

The Haunting (1999 film) has an estimated audience of 141,538 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of The Haunting (1999 film) viewers?

59.4% of The Haunting (1999 film) fans are female, 40.6% are male, with an average age of 38.3 years.

03

Which brands do The Haunting (1999 film) fans like most?

The Haunting (1999 film) fans show strongest brand affinity for Ghost Whisperer (143.37×), Beetlejuice (22.72×), and Freddy vs. Jason (117.09×) over the country average.

04

Where do The Haunting (1999 film) fans live in United States?

The Haunting (1999 film) fans in United States are most concentrated in Michigan (reach ~100K), California (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Haunting (1999 film) fans also like?

Beyond The Haunting (1999 film) itself, the audience over-indexes on Beetlejuice (22.72×), Freddy vs. Jason (117.09×), Jonas Brothers (57.83×), and Obsessed (2009 film) (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Haunting (1999 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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