The Haunting (1999 film) Audience in United States

The Haunting (1999 film) has an estimated audience of 451,685 people in United States. 59.4% are female, 40.6% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Christina Ricci, Freddy vs. Jason, Ghost Whisperer, Sharknado.

The average The Haunting (1999 film) fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Christina Ricci, Freddy vs. Jason, with strongest over-indexing on Beetlejuice (68.84× the country average). Demographically, the The Haunting (1999 film) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Haunting (1999 film) fans

Demographic split for The Haunting (1999 film) audience in United States
MetricValue
Female59.4%
Male40.6%
Average age38.3
Estimated audience size451,685

Audience persona

The typical The Haunting (1999 film) fan in United States is more female, around 38.3 years old, with strong Tradition tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for The Haunting (1999 film) in United States
RegionReachAffinity
California45,3700.91×
Texas41,6651.07×
Florida24,5930.8×
New York21,2230.84×
Illinois16,3131.08×
Pennsylvania15,9721.05×
Ohio15,8881.14×
North Carolina12,3280.91×
Michigan12,1681.03×
Georgia11,7700.85×
Indiana10,5221.28×
Arizona10,2291.11×
Tennessee10,1471.12×
Virginia9,8930.9×
Missouri9,5061.31×
Washington9,0561×
New Jersey8,8880.77×
Colorado7,5621.06×
Massachusetts7,3860.83×
Kentucky7,1621.26×
Wisconsin7,0321.03×
Alabama6,6591.06×
Maryland6,3920.82×
South Carolina6,1340.9×
Oklahoma6,0981.22×
Minnesota6,0350.93×
Oregon5,8151.12×
Louisiana5,7500.99×
Utah5,0291.24×
Arkansas4,4421.19×
Nevada4,2500.97×
Iowa4,0431.09×
Kansas3,9551.11×
Connecticut3,7360.82×
Mississippi3,6200.97×
New Mexico2,7421.21×
Idaho2,7261.2×
West Virginia2,6421.26×
Nebraska2,4411.08×
New Hampshire1,7721×
Maine1,6301.01×
Rhode Island1,3700.95×
Hawaii1,2540.65×
Montana1,2290.98×
Delaware9740.78×
Alaska9460.98×
South Dakota9000.86×
Washington, District of Columbia8530.63×
North Dakota7470.8×
Vermont7340.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Haunting (1999 film) audience
BrandAffinityCategory
Beetlejuice68.84×Movies & TV
Christina Ricci47.55×Movies & TV
Freddy vs. Jason110.66×Movies & TV
Ghost Whisperer96.44×Movies & TV
Sharknado86.07×Movies & TV
Jonas Brothers28.87×Music & Radio
Edward Scissorhands60.01×Movies & TV
Diane Keaton9.46×Movies & TV
Obsessed (2009 film)20×Movies & TV
Twin Peaks12.03×Movies & TV
Scooby-Doo6.83×Movies & TV
Tim Burton17.6×Movies & TV
Suspiria43.97×Movies & TV
The Strangers (2008 film)20×Movies & TV
28 Days Later11.1×Movies & TV
Bruce Willis6.66×Movies & TV
Halloween Horror Nights13.7×Movies & TV
Zootopia11.11×Movies & TV
Zombieland18.25×Movies & TV
Neil Gaiman22.02×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Haunting (1999 film) audience
TraitClusterScore
TraditionCONSERVATISM2.44
MindfulnessBALANCE1.72
LGBTQ+ IdentityOPEN1.6
ExtroversionTHRILL1.23
Community OrientationOPEN1.2
SpiritualityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for The Haunting (1999 film)
CountryShare
United States36.3%
United Kingdom9.3%
France8.1%

See The Haunting (1999 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Haunting (1999 film) have in United States?

The Haunting (1999 film) has an estimated audience of 451,685 people in United States, concentrated in California and Texas.

What is the gender split and age of The Haunting (1999 film) fans?

59.4% of The Haunting (1999 film) fans are female, 40.6% are male, with an average age of 38.3 years.

Which brands do The Haunting (1999 film) fans like most?

The Haunting (1999 film) fans show strongest brand affinity for Beetlejuice (68.84×), Christina Ricci (47.55×), and Freddy vs. Jason (110.66×) over the country average.

Where do The Haunting (1999 film) fans live in United States?

The Haunting (1999 film) fans in United States are most concentrated in California (reach 45,370), Texas (reach 41,665), and Florida (reach 24,593). These three regions account for the largest share of the active audience.

What other brands do The Haunting (1999 film) fans also like?

Beyond The Haunting (1999 film) itself, the audience over-indexes on Christina Ricci (47.55×), Freddy vs. Jason (110.66×), Ghost Whisperer (96.44×), and Sharknado (86.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Haunting (1999 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.