Rascasse Audience Intelligence

Edward Scissorhands Audience in United States

A data profile of the people who buy, follow and care about Edward Scissorhands in United States — modelled from more than twelve digital signal sources. Edward Scissorhands has an estimated audience of 758,068 people in United States.

#180among Fictional Character in United States#5286in Movies & TV

The average Edward Scissorhands fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beetlejuice, Héctor Lavoe, The Blob, with strongest over-indexing on Beetlejuice (67.26× the country average).

Demographically, the Edward Scissorhands audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Edward Scissorhands fan in United States is more female, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edward Scissorhands profile in United States.

Audience size
758K
in United States
Gender
68.9%♀
31.1% male
Age
34.9
average years
Country rank
#28447
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Edward Scissorhands fans

68.9% are female, 31.1% are male, average age 34.9.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Edward Scissorhands audience in United States
MetricValue
Female68.9%
Male31.1%
Average age34.9
Estimated audience size758,068
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Edward Scissorhands audience in United States
Age bracketShare%
16-1925%
20-2926%
30-3923%
40-4916%
50+10%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Edward Scissorhands audience comes from United States.

Worldwide audience distribution share by country for Edward Scissorhands
CountryShare
United States28.3%
United Kingdom5.5%
France3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edward Scissorhands audience in United States is strongest.

Fig. 05

Top regions by affinity

Edward Scissorhands fans by region: top regions in United States
#RegionReachAffinity×
01Utah~9K1.29×
02California~100K1.27×
03New Mexico~5K1.26×
04Arizona~20K1.24×
05Nevada~9K1.19×
06Texas~80K1.18×
07Kentucky~10K1.14×
08Oklahoma~9K1.13×
09Indiana~10K1.09×
10Idaho~4K1.09×
11Nebraska~4K1.08×
12Pennsylvania~30K1.07×
13Oregon~9K1.07×
14Ohio~20K1.06×
15Colorado~10K1.06×
16West Virginia~4K1.06×
17Tennessee~20K1.05×
18Louisiana~10K1.05×
19Arkansas~7K1.05×
20Illinois~30K1.04×
21Georgia~20K1.04×
22Florida~50K1.03×
23North Carolina~20K1.02×
24Michigan~20K1.00×
25Missouri~10K1.00×
26Alabama~10K0.99×
27Rhode Island~2K0.98×
28Washington~10K0.97×
29Kansas~6K0.97×
30Mississippi~6K0.96×
31Connecticut~7K0.95×
32South Dakota~2K0.94×
33New Jersey~20K0.93×
34Wisconsin~10K0.93×
35South Carolina~10K0.93×
36Iowa~6K0.93×
37New York~40K0.92×
38Massachusetts~10K0.92×
39Montana~2K0.92×
40Alaska~1K0.91×
41Maryland~10K0.90×
42New Hampshire~3K0.90×
43Virginia~20K0.89×
44Minnesota~9K0.88×
45Maine~2K0.88×
46Delaware~2K0.88×
47North Dakota~1K0.86×
48Vermont~1K0.84×
49Hawaii~3K0.80×
50Washington, District of Columbia~1K0.66×
Fig. 06

Affinity by region

Affinity by region — Edward Scissorhands, United States
0.66×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edward Scissorhands audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edward Scissorhands audience
#·InterestCategoryAffinity×
01Héctor LavoeMusic & Radio327.41×
02Martin KaymerSports183.53×
03The Orphanage (film)Movies & TV100.81×
04The BlobMovies & TV96.20×
05Strictly BallroomMovies & TV79.21×
06The Haunting (1999 film)Movies & TV76.52×
07BeetlejuiceMovies & TV67.26×
08REC (film)Movies & TV49.24×
09Gandhi (film)Movies & TV46.64×
10Frankenweenie (2012 film)Movies & TV41.27×
11Jay SeanMusic & Radio37.33×
12LIV GolfSports37.26×
13The Addams Family (film)Movies & TV37.16×
14Tim BurtonMovies & TV21.30×
15Adam ScottSports20.00×
16The Thing (1982 film)Movies & TV19.21×
17Frankenstein (1931 film)Movies & TV18.34×
18Coraline (film)Movies & TV17.94×
19Flo RidaMusic & Radio15.84×
20Dodo (Alice's Adventures in Wonderland)Literature6.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edward Scissorhands audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edward Scissorhands audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.98×
MindfulnessBALANCE1.07×
CreativityOPEN1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edward Scissorhands audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.69×
Need for SecurityCONSERVATISM0.69×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Edward Scissorhands have in United States?

Edward Scissorhands has an estimated audience of 758,068 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Edward Scissorhands fans?

68.9% of Edward Scissorhands fans are female, 31.1% are male, with an average age of 34.9 years.

03

Which brands do Edward Scissorhands fans like most?

Edward Scissorhands fans show strongest brand affinity for Beetlejuice (67.26×), Héctor Lavoe (327.41×), and The Blob (96.2×) over the country average.

04

Where do Edward Scissorhands fans live in United States?

Edward Scissorhands fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Edward Scissorhands fans also like?

Beyond Edward Scissorhands itself, the audience over-indexes on Héctor Lavoe (327.41×), The Blob (96.2×), LIV Golf (37.26×), and The Orphanage (film) (100.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Edward Scissorhands audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Edward Scissorhands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →