Edward Scissorhands Audience in United States

Edward Scissorhands logo

Edward Scissorhands has an estimated audience of 749,743 people in United States. 68.9% are female, 31.1% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Héctor Lavoe, The Blob, The Orphanage (film), LIV Golf.

The average Edward Scissorhands fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Héctor Lavoe, The Blob, with strongest over-indexing on Beetlejuice (67.26× the country average). Demographically, the Edward Scissorhands audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Edward Scissorhands fans

Demographic split for Edward Scissorhands audience in United States
MetricValue
Female68.9%
Male31.1%
Average age34.9
Estimated audience size749,743

Audience persona

The typical Edward Scissorhands fan in United States is more female, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Edward Scissorhands in United States
RegionReachAffinity
California112,8961.37×
Texas81,5851.27×
Florida55,3581.09×
New York40,7720.97×
Pennsylvania26,8921.07×
Illinois26,8401.07×
Georgia25,2601.09×
Ohio25,0771.09×
North Carolina23,6631.05×
Arizona19,3561.26×
Michigan19,1790.98×
New Jersey18,0740.95×
Virginia16,2220.89×
Tennessee15,8741.06×
Indiana15,3551.12×
Washington15,0461×
Massachusetts13,5390.92×
Colorado12,5121.06×
Missouri12,1131×
Maryland11,6510.9×
Kentucky11,0361.17×
South Carolina10,6130.94×
Wisconsin10,3710.92×
Alabama10,3240.99×
Louisiana10,1531.05×
Oklahoma9,4511.14×
Oregon9,4041.09×
Minnesota9,3510.87×
Utah8,8741.32×
Nevada8,8641.22×
Connecticut7,1450.95×
Arkansas6,3461.03×
Mississippi5,7640.93×
Iowa5,6810.92×
Kansas5,6740.96×
New Mexico4,6621.24×
Nebraska4,2861.14×
Idaho3,9811.06×
West Virginia3,6141.04×
New Hampshire2,5580.87×
Hawaii2,4830.77×
Maine2,3480.87×
Rhode Island2,2390.94×
Montana1,8460.89×
Delaware1,7140.83×
Washington, District of Columbia1,4690.65×
South Dakota1,4210.82×
Alaska1,2600.79×
North Dakota1,2050.78×
Vermont1,0540.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edward Scissorhands audience
BrandAffinityCategory
Beetlejuice67.26×Movies & TV
Héctor Lavoe327.41×Music & Radio
The Blob96.2×Movies & TV
The Orphanage (film)100.81×Movies & TV
LIV Golf37.26×Sports
Gandhi (film)46.64×Movies & TV
Frankenstein (1931 film)18.34×Movies & TV
Flo Rida15.84×Music & Radio
REC (film)49.24×Movies & TV
The Haunting (1999 film)76.52×Movies & TV
Martin Kaymer183.53×Sports
Coraline (film)17.94×Movies & TV
Tim Burton21.3×Movies & TV
Frankenweenie (2012 film)41.27×Movies & TV
Adam Scott (golfer)20×Sports
The Thing (1982 film)19.21×Movies & TV
Strictly Ballroom79.21×Movies & TV
The Addams Family (film)37.16×Movies & TV
Sean Kingston26.5×Movies & TV
Jay Sean37.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edward Scissorhands audience
TraitClusterScore
ExtroversionTHRILL2.38
TraditionCONSERVATISM1.67
MindfulnessBALANCE1.39
LGBTQ+ IdentityOPEN1.37
Urban LifestyleOPEN1.3
IndulgenceJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Edward Scissorhands
CountryShare
United States29.1%
United Kingdom5.7%
France3.3%

See Edward Scissorhands audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Edward Scissorhands have in United States?

Edward Scissorhands has an estimated audience of 749,743 people in United States, concentrated in California and Texas.

What is the gender split and age of Edward Scissorhands fans?

68.9% of Edward Scissorhands fans are female, 31.1% are male, with an average age of 34.9 years.

Which brands do Edward Scissorhands fans like most?

Edward Scissorhands fans show strongest brand affinity for Beetlejuice (67.26×), Héctor Lavoe (327.41×), and The Blob (96.2×) over the country average.

Where do Edward Scissorhands fans live in United States?

Edward Scissorhands fans in United States are most concentrated in California (reach 112,896), Texas (reach 81,585), and Florida (reach 55,358). These three regions account for the largest share of the active audience.

What other brands do Edward Scissorhands fans also like?

Beyond Edward Scissorhands itself, the audience over-indexes on Héctor Lavoe (327.41×), The Blob (96.2×), The Orphanage (film) (100.81×), and LIV Golf (37.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edward Scissorhands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.