LIV Golf Audience in United States

LIV Golf has an estimated audience of 2,484,082 people in United States. 34.6% are female, 65.4% are male, average age 37.2. Top regions: Florida, California, Texas. Top brand affinities: Ryder Cup, Justin Rose, PGA Tour, Tiger Woods, Autism Awareness.

The average LIV Golf fan in United States is 37.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Ryder Cup, Justin Rose, PGA Tour, with strongest over-indexing on Ryder Cup (24.78× the country average). Demographically, the LIV Golf audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Golf

Demographics of LIV Golf fans

Demographic split for LIV Golf audience in United States
MetricValue
Female34.6%
Male65.4%
Average age37.2
Estimated audience size2,484,082

Audience persona

The typical LIV Golf fan in United States is more male, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Ryder Cup.

Top regions in United States

Top regions ranked by reach for LIV Golf in United States
RegionReachAffinity
Florida235,1291.4×
California216,6730.79×
Texas203,7810.95×
Illinois127,8751.55×
New York116,2630.84×
North Carolina104,1151.39×
Ohio88,7641.16×
Pennsylvania83,2170.99×
Michigan81,6051.26×
Virginia74,3561.23×
Georgia73,7300.96×
Tennessee64,9211.3×
South Carolina63,8981.71×
Arizona61,4491.21×
Indiana56,7971.25×
Massachusetts49,6921.02×
New Jersey49,5030.78×
Wisconsin44,5791.19×
Minnesota40,9891.15×
Washington38,1900.77×
Missouri36,7930.92×
Colorado35,9810.92×
Oklahoma30,1611.09×
Alabama30,0230.87×
Kentucky29,9640.96×
Maryland29,6420.69×
Connecticut26,6961.07×
Nevada24,3471.01×
Iowa23,7221.16×
Oregon23,0050.81×
Louisiana22,2160.69×
Utah19,6960.89×
Kansas19,4881×
Arkansas15,7160.77×
Mississippi15,0540.74×
West Virginia14,8691.29×
Idaho11,9730.96×
Nebraska11,4480.92×
Hawaii11,2641.05×
New Hampshire9,1330.93×
Maine8,6910.98×
Montana8,1711.19×
Washington, District of Columbia6,8010.91×
New Mexico6,7610.54×
Rhode Island6,4840.82×
South Dakota5,7341×
Delaware5,3380.78×
North Dakota4,8650.95×
Vermont4,0120.92×
Wyoming2,5600.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LIV Golf audience
BrandAffinityCategory
Ryder Cup24.78×Sports
Justin Rose25.5×Sports
PGA Tour7.85×Sports
Tiger Woods13×Sports
Autism Awareness9.71×Health
Houston Astros8.25×Sports
Diabetes mellitus awareness6.44×Health
Livemusic4.1×Music & Radio
Singer-songwriter3.04×Music & Radio
Microblogging6.64×Technology & Electronics
Koenigsegg15.87×Cars & Mobility
Los Angeles Dodgers4.7×Sports
Phil Mickelson13.52×Sports
Golf2.24×Sports
Los Angeles Lakers2.99×Sports
Income tax6.89×Business & Career
Toyota Supra8.33×Cars & Mobility
Boston Celtics3.5×Sports
Dennis Rodman8.51×Sports
Boston Red Sox4.08×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LIV Golf audience
TraitClusterScore
Luxury OrientationPREMIUM1.79
Family OrientationCONSERVATISM1.56
Risk AppetiteTHRILL1.4
Sports ActivityPOWER1.31
Early Adopter MentalityPOWER1.23
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for LIV Golf
CountryShare
United States42.5%
Australia14.2%
United Kingdom9.0%

See LIV Golf audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does LIV Golf have in United States?

LIV Golf has an estimated audience of 2,484,082 people in United States, concentrated in Florida and California.

What is the gender split and age of LIV Golf fans?

34.6% of LIV Golf fans are female, 65.4% are male, with an average age of 37.2 years.

Which brands do LIV Golf fans like most?

LIV Golf fans show strongest brand affinity for Ryder Cup (24.78×), Justin Rose (25.5×), and PGA Tour (7.85×) over the country average.

Where do LIV Golf fans live in United States?

LIV Golf fans in United States are most concentrated in Florida (reach 235,129), California (reach 216,673), and Texas (reach 203,781). These three regions account for the largest share of the active audience.

What other brands do LIV Golf fans also like?

Beyond LIV Golf itself, the audience over-indexes on Justin Rose (25.5×), PGA Tour (7.85×), Tiger Woods (13×), and Autism Awareness (9.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LIV Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.