Rascasse Audience Intelligence

LIV Golf Audience in United States

A data profile of the people who buy, follow and care about LIV Golf in United States — modelled from more than twelve digital signal sources. LIV Golf has an estimated audience of 3,466,755 people in United States.

#18among Golf in United States#111among Event in United States#801in Sports

The average LIV Golf fan in United States is 40.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Masters Tournament, Ryder Cup, Justin Rose, with strongest over-indexing on Masters Tournament (15.15× the country average).

Demographically, the LIV Golf audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LIV Golf fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Masters Tournament.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LIV Golf profile in United States.

Audience size
3.5M
in United States
Gender
24.8%♀
75.2% male
Age
40.6
average years
Country rank
#9108
Event in United States
Fig. 01

Search interest · 12-month trend

+83%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LIV Golf fans

24.8% are female, 75.2% are male, average age 40.6.

Fig. 02

Gender split

24.8%
Female
75.2%
Male
Demographic split for LIV Golf audience in United States
MetricValue
Female24.8%
Male75.2%
Average age40.6
Estimated audience size3,466,755
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the LIV Golf audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3917%
40-4917%
50+28%
Fig. 04

Worldwide distribution

43.3%

of the worldwide LIV Golf audience comes from United States.

Worldwide audience distribution share by country for LIV Golf
CountryShare
United States43.3%
Australia15.1%
United Kingdom9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LIV Golf audience in United States is strongest.

Fig. 05

Top regions by affinity

LIV Golf fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~80K1.71×
02South Carolina~70K1.61×
03Michigan~100K1.49×
04Illinois~100K1.39×
05North Carolina~100K1.30×
06Montana~10K1.28×
07Florida~200K1.26×
08Tennessee~70K1.25×
09Minnesota~50K1.17×
10Iowa~30K1.16×
11Ohio~100K1.15×
12West Virginia~10K1.14×
13Arizona~60K1.11×
14Oklahoma~30K1.10×
15Connecticut~30K1.10×
16Hawaii~10K1.09×
17North Dakota~6K1.09×
18Massachusetts~60K1.07×
19Pennsylvania~100K1.06×
20South Dakota~7K1.06×
21Nebraska~10K1.03×
22Wisconsin~40K1.01×
23Nevada~30K1.01×
24Vermont~5K1.01×
25Kansas~20K1.00×
26Virginia~60K0.98×
27Missouri~40K0.98×
28Kentucky~30K0.98×
29New Hampshire~10K0.98×
30Colorado~40K0.97×
31Maine~9K0.97×
32Idaho~10K0.95×
33Alabama~40K0.94×
34Washington, District of Columbia~7K0.90×
35Rhode Island~8K0.88×
36Delaware~6K0.86×
37New Jersey~60K0.85×
38Oregon~30K0.84×
39Texas~200K0.83×
40New York~100K0.83×
41Louisiana~30K0.82×
42Arkansas~20K0.81×
43Georgia~70K0.80×
44California~200K0.77×
45Mississippi~20K0.77×
46Maryland~40K0.76×
47Utah~20K0.75×
48Washington~40K0.65×
49Alaska~4K0.64×
50New Mexico~9K0.63×
Fig. 06

Affinity by region

Affinity by region — LIV Golf, United States
0.63×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LIV Golf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LIV Golf audience
#·InterestCategoryAffinity×
01Martin KaymerSports64.38×
02Edward ScissorhandsMovies & TV37.26×
03Justin RoseSports35.84×
04MG CarsCars & Mobility26.45×
05Brooks KoepkaSports24.34×
06Rolls-Royce GhostCars & Mobility23.21×
07Ryder CupSports20.68×
08NetJetsCars & Mobility20.24×
09Sean PaytonSports18.45×
10Pebble Beach Golf LinksSports15.94×
11Masters TournamentSports15.15×
12Roberto CavalliFashion & Accessoires14.51×
13Arnold PalmerSports14.50×
14Phil MickelsonSports13.19×
15Tiger WoodsSports11.47×
16Dennis RodmanSports9.94×
17Taron EgertonMovies & TV8.39×
18PGA TourSports6.63×
19FedExBusiness & Career4.31×
20GolfSports2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LIV Golf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LIV Golf audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.39×
Family OrientationCONSERVATISM1.82×
Career OrientationPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LIV Golf audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
ExtroversionTHRILL0.76×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LIV Golf have in United States?

LIV Golf has an estimated audience of 3,466,755 people in United States, concentrated in Florida and California.

02

What is the gender split and age of LIV Golf fans?

24.8% of LIV Golf fans are female, 75.2% are male, with an average age of 40.6 years.

03

Which brands do LIV Golf fans like most?

LIV Golf fans show strongest brand affinity for Masters Tournament (15.15×), Ryder Cup (20.68×), and Justin Rose (35.84×) over the country average.

04

Where do LIV Golf fans live in United States?

LIV Golf fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do LIV Golf fans also like?

Beyond LIV Golf itself, the audience over-indexes on Ryder Cup (20.68×), Justin Rose (35.84×), Brooks Koepka (24.34×), and Tiger Woods (11.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See LIV Golf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LIV Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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