LIV Golf Audience in United States

LIV Golf logo

LIV Golf has an estimated audience of 2,484,082 people in United States. 34.6% are female, 65.4% are male, average age 37.2. Top regions: Florida, California, Texas. Top brand affinities: Product design, Pro-Ject, Alaska, UK garage, Minnesota.

The average LIV Golf fan in United States is 37.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Product design, Pro-Ject, Alaska, with strongest over-indexing on Product design (2.92× the country average). Demographically, the LIV Golf audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Golf

Demographics of LIV Golf fans

Demographic split for LIV Golf audience in United States
MetricValue
Female34.6%
Male65.4%
Average age37.2
Estimated audience size2,484,082

Audience persona

The typical LIV Golf fan in United States is more male, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for LIV Golf in United States
RegionReachAffinity
Florida235,1291.4×
California216,6730.79×
Texas203,7810.95×
Illinois127,8751.55×
New York116,2630.84×
North Carolina104,1151.39×
Ohio88,7641.16×
Pennsylvania83,2170.99×
Michigan81,6051.26×
Virginia74,3561.23×
Georgia73,7300.96×
Tennessee64,9211.3×
South Carolina63,8981.71×
Arizona61,4491.21×
Indiana56,7971.25×
Massachusetts49,6921.02×
New Jersey49,5030.78×
Wisconsin44,5791.19×
Minnesota40,9891.15×
Washington38,1900.77×
Missouri36,7930.92×
Colorado35,9810.92×
Oklahoma30,1611.09×
Alabama30,0230.87×
Kentucky29,9640.96×
Maryland29,6420.69×
Connecticut26,6961.07×
Nevada24,3471.01×
Iowa23,7221.16×
Oregon23,0050.81×
Louisiana22,2160.69×
Utah19,6960.89×
Kansas19,4881×
Arkansas15,7160.77×
Mississippi15,0540.74×
West Virginia14,8691.29×
Idaho11,9730.96×
Nebraska11,4480.92×
Hawaii11,2641.05×
New Hampshire9,1330.93×
Maine8,6910.98×
Montana8,1711.19×
Washington, District of Columbia6,8010.91×
New Mexico6,7610.54×
Rhode Island6,4840.82×
South Dakota5,7341×
Delaware5,3380.78×
North Dakota4,8650.95×
Vermont4,0120.92×
Wyoming2,5600.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LIV Golf audience
BrandAffinityCategory
Product design2.92×Business & Career
Pro-Ject5.84×Music & Radio
Alaska2.41×Travel & Leisure
UK garage6.33×Music & Radio
Minnesota1.83×Travel & Leisure
Urban Outfitters1.83×Shopping
Nebraska2.36×Travel & Leisure
Home equity1.65×Home & Garden
Fayette County, Georgia23.07×Travel & Leisure
Kap G25.5×Music & Radio
Sinaloa2.47×Travel & Leisure
Suikoden IV21.26×Games
JDSU1.97×Business & Career
Stamp collecting2.92×Home & Garden
Staycation2.01×Home & Garden
Justice1.64×Politics & Society
9NEWS (KUSA)2.71×Movies & TV
Isometric exercise4.85×Sports
Home staging2.85×Home & Garden
Joshua Jackson2.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LIV Golf audience
TraitClusterScore
Luxury OrientationPREMIUM1.79
Family OrientationCONSERVATISM1.56
Risk AppetiteTHRILL1.4
Sports ActivityPOWER1.31
Early Adopter MentalityPOWER1.23
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for LIV Golf
CountryShare
United States42.5%
Australia14.2%
United Kingdom9.0%

See LIV Golf audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does LIV Golf have in United States?

LIV Golf has an estimated audience of 2,484,082 people in United States, concentrated in Florida and California.

What is the gender split and age of LIV Golf fans?

34.6% of LIV Golf fans are female, 65.4% are male, with an average age of 37.2 years.

Which brands do LIV Golf fans like most?

LIV Golf fans show strongest brand affinity for Product design (2.92×), Pro-Ject (5.84×), and Alaska (2.41×) over the country average.

Where do LIV Golf fans live in United States?

LIV Golf fans in United States are most concentrated in Florida (reach 235,129), California (reach 216,673), and Texas (reach 203,781). These three regions account for the largest share of the active audience.

What other brands do LIV Golf fans also like?

Beyond LIV Golf itself, the audience over-indexes on Pro-Ject (5.84×), Alaska (2.41×), UK garage (6.33×), and Minnesota (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LIV Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.