Frankenweenie (2012 film) Audience in United States

Frankenweenie (2012 film) logo

Frankenweenie (2012 film) has an estimated audience of 954,622 people in United States. 67.2% are female, 32.8% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Scooby-Doo, Mars Attacks!, Monsters, Beetlejuice, Edward Scissorhands.

The average Frankenweenie (2012 film) fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scooby-Doo, Mars Attacks!, Monsters, with strongest over-indexing on Scooby-Doo (89.86× the country average). Demographically, the Frankenweenie (2012 film) audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Frankenweenie (2012 film) fans

Demographic split for Frankenweenie (2012 film) audience in United States
MetricValue
Female67.2%
Male32.8%
Average age41.5
Estimated audience size954,622

Audience persona

The typical Frankenweenie (2012 film) fan in United States is more female, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Frankenweenie (2012 film) in United States
RegionReachAffinity
California172,3661.64×
Texas118,3581.44×
Florida62,1600.96×
New York42,8500.8×
Illinois34,5051.08×
Arizona33,0381.69×
Pennsylvania31,7210.99×
Ohio28,0790.95×
North Carolina25,9590.9×
Georgia25,5440.87×
Michigan22,6600.91×
Washington21,2161.11×
Virginia20,5940.89×
Tennessee20,5461.07×
New Jersey20,3770.84×
Indiana19,8891.14×
Colorado17,9301.19×
Missouri15,8971.03×
Massachusetts15,0580.8×
Maryland13,4930.82×
Oregon13,4381.23×
Oklahoma13,0891.23×
Utah12,7501.49×
Kentucky12,6891.06×
Nevada12,5201.36×
Wisconsin12,0940.84×
Alabama11,9870.9×
South Carolina11,7630.82×
Louisiana10,8460.88×
Minnesota10,5660.77×
New Mexico8,7661.83×
Kansas8,4331.12×
Connecticut7,8690.82×
Arkansas7,5570.96×
Iowa7,1680.91×
Mississippi5,9670.76×
Idaho5,6971.19×
West Virginia4,6961.06×
Nebraska4,5920.96×
New Hampshire3,2510.86×
Hawaii2,8120.69×
Maine2,6850.79×
Rhode Island2,5850.85×
Montana2,5540.96×
Delaware1,9950.76×
Alaska1,9710.97×
South Dakota1,7030.77×
North Dakota1,5760.8×
Washington, District of Columbia1,5140.53×
Wyoming1,3240.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frankenweenie (2012 film) audience
BrandAffinityCategory
Scooby-Doo89.86×Movies & TV
Mars Attacks!111.72×Movies & TV
Monsters31.73×Movies & TV
Beetlejuice9.53×Movies & TV
Edward Scissorhands64.5×Movies & TV
Anime and manga fandom9.38×Literature
Shrek17.31×Movies & TV
Megamind20×Movies & TV
Kung Fu Panda26.85×Movies & TV
Monster High28.74×Kids & Family
Spaceballs23.31×Movies & TV
ABBA21.73×Music & Radio
Zootopia13.12×Movies & TV
Austin Powers (film series)20×Movies & TV
Finding Nemo18.42×Movies & TV
Planet Fitness4.04×Sports
Big Fish25.19×Movies & TV
Wallace and Gromit26.73×Movies & TV
Freddie Freeman17.43×Sports
Superman2.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frankenweenie (2012 film) audience
TraitClusterScore
ExtroversionTHRILL2.07
TraditionCONSERVATISM1.68
LGBTQ+ IdentityOPEN1.66
Pet OwnershipJOY1.35
IndulgenceJOY1.31
Convenience OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Frankenweenie (2012 film)
CountryShare
United States33.0%
Mexico9.3%
Brazil4.3%

See Frankenweenie (2012 film) audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Frankenweenie (2012 film) have in United States?

Frankenweenie (2012 film) has an estimated audience of 954,622 people in United States, concentrated in California and Texas.

What is the gender split and age of Frankenweenie (2012 film) fans?

67.2% of Frankenweenie (2012 film) fans are female, 32.8% are male, with an average age of 41.5 years.

Which brands do Frankenweenie (2012 film) fans like most?

Frankenweenie (2012 film) fans show strongest brand affinity for Scooby-Doo (89.86×), Mars Attacks! (111.72×), and Monsters (31.73×) over the country average.

Where do Frankenweenie (2012 film) fans live in United States?

Frankenweenie (2012 film) fans in United States are most concentrated in California (reach 172,366), Texas (reach 118,358), and Florida (reach 62,160). These three regions account for the largest share of the active audience.

What other brands do Frankenweenie (2012 film) fans also like?

Beyond Frankenweenie (2012 film) itself, the audience over-indexes on Mars Attacks! (111.72×), Monsters (31.73×), Beetlejuice (9.53×), and Edward Scissorhands (64.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frankenweenie (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.