Rascasse Audience Intelligence

Frankenweenie (2012 film) Audience in United States

A data profile of the people who buy, follow and care about Frankenweenie (2012 film) in United States — modelled from more than twelve digital signal sources. Frankenweenie (2012 film) has an estimated audience of 941,615 people in United States.

#30among Horror in United States#1959among Movie / TV Show / Series in United States#4506in Movies & TV

The average Frankenweenie (2012 film) fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Beetlejuice, Mars Attacks!, with strongest over-indexing on Scooby-Doo (36.14× the country average).

Demographically, the Frankenweenie (2012 film) audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frankenweenie (2012 film) fan in United States is more female, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frankenweenie (2012 film) profile in United States.

Audience size
942K
in United States
Gender
67.2%♀
32.8% male
Age
41.5
average years
Country rank
#24640
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frankenweenie (2012 film) viewers

67.2% are female, 32.8% are male, average age 41.5.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Frankenweenie (2012 film) audience in United States
MetricValue
Female67.2%
Male32.8%
Average age41.5
Estimated audience size941,615
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Frankenweenie (2012 film) audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3919%
40-4924%
50+25%
Fig. 04

Worldwide distribution

32.2%

of the worldwide Frankenweenie (2012 film) audience comes from United States.

Worldwide audience distribution share by country for Frankenweenie (2012 film)
CountryShare
United States32.2%
Mexico9.6%
Argentina4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frankenweenie (2012 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Frankenweenie (2012 film) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~9K1.80×
02Arizona~30K1.65×
03California~200K1.54×
04Utah~10K1.51×
05Texas~100K1.37×
06Nevada~10K1.33×
07Oregon~10K1.22×
08Oklahoma~10K1.22×
09Idaho~6K1.22×
10Colorado~20K1.16×
11West Virginia~5K1.10×
12Indiana~20K1.09×
13Kentucky~10K1.09×
14Kansas~8K1.09×
15Washington~20K1.06×
16Alaska~2K1.05×
17Tennessee~20K1.04×
18Illinois~30K1.01×
19Missouri~20K1.01×
20Arkansas~8K1.01×
21Montana~3K1.01×
22Wyoming~1K1.01×
23Nebraska~5K1.00×
24Pennsylvania~30K0.95×
25Ohio~30K0.95×
26Iowa~7K0.94×
27Florida~60K0.92×
28Michigan~20K0.91×
29Alabama~10K0.90×
30New Hampshire~3K0.90×
31Rhode Island~3K0.90×
32Louisiana~10K0.89×
33North Carolina~30K0.88×
34North Dakota~2K0.88×
35Wisconsin~10K0.86×
36South Dakota~2K0.86×
37Georgia~20K0.85×
38Connecticut~8K0.85×
39Virginia~20K0.84×
40Maine~3K0.84×
41Delaware~2K0.82×
42South Carolina~10K0.81×
43Mississippi~6K0.81×
44New Jersey~20K0.80×
45Maryland~10K0.79×
46Massachusetts~10K0.78×
47New York~40K0.77×
48Minnesota~10K0.76×
49Hawaii~3K0.74×
50Washington, District of Columbia~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Frankenweenie (2012 film), United States
0.58×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frankenweenie (2012 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frankenweenie (2012 film) audience
#·InterestCategoryAffinity×
01Mars Attacks!Movies & TV97.72×
02ABBAMusic & Radio44.03×
03Edward ScissorhandsMovies & TV41.27×
04Scooby-DooMovies & TV36.14×
05MonstersMovies & TV32.57×
06BeetlejuiceMovies & TV28.84×
07Kung Fu PandaMovies & TV27.83×
08Sarah Michelle GellarMovies & TV20.00×
09MegamindMovies & TV20.00×
10Night at the MuseumMovies & TV20.00×
11Armageddon (1998 film)Movies & TV20.00×
12Freddie FreemanSports18.39×
13Finding NemoMovies & TV17.99×
14SpaceballsMovies & TV17.89×
15International educationBusiness & Career16.90×
16ShrekMovies & TV16.11×
17Austin Powers (film series)Movies & TV16.03×
18ZootopiaMovies & TV12.82×
19Anne HathawayMovies & TV12.61×
20Emma WatsonMovies & TV10.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frankenweenie (2012 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frankenweenie (2012 film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.54×
TraditionCONSERVATISM1.46×
Convenience OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frankenweenie (2012 film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.62×
SustainabilityBALANCE0.72×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frankenweenie (2012 film) have in United States?

Frankenweenie (2012 film) has an estimated audience of 941,615 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frankenweenie (2012 film) viewers?

67.2% of Frankenweenie (2012 film) fans are female, 32.8% are male, with an average age of 41.5 years.

03

Which brands do Frankenweenie (2012 film) fans like most?

Frankenweenie (2012 film) fans show strongest brand affinity for Scooby-Doo (36.14×), Beetlejuice (28.84×), and Mars Attacks! (97.72×) over the country average.

04

Where do Frankenweenie (2012 film) fans live in United States?

Frankenweenie (2012 film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Frankenweenie (2012 film) fans also like?

Beyond Frankenweenie (2012 film) itself, the audience over-indexes on Beetlejuice (28.84×), Mars Attacks! (97.72×), Monsters (32.57×), and ABBA (44.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Frankenweenie (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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