Rascasse Audience Intelligence

Treat Williams Audience in United States

A data profile of the people who buy, follow and care about Treat Williams in United States — modelled from more than twelve digital signal sources. Treat Williams has an estimated audience of 1,152,639 people in United States.

#1497among Actor Actress or TV Star in United States#4640among Person in United States#3784in Movies & TV

The average Treat Williams fan in United States is 50.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tony Danza, Christina Ricci, Beverly Hills, 90210, with strongest over-indexing on Tony Danza (239.2× the country average).

Demographically, the Treat Williams audience skews more female with an average age of 50.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Treat Williams fan in United States is more female, around 50.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Tony Danza.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Treat Williams profile in United States.

Audience size
1.2M
in United States
Gender
93.7%♀
6.3% male
Age
50.8
average years
Country rank
#21478
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Treat Williams fans

93.7% are female, 6.3% are male, average age 50.8.

Fig. 02

Gender split

93.7%
Female
6.3%
Male
Demographic split for Treat Williams audience in United States
MetricValue
Female93.7%
Male6.3%
Average age50.8
Estimated audience size1,152,639
Fig. 03

Age distribution

Ø 50.8
average years
Age distribution of the Treat Williams audience in United States
Age bracketShare%
16-194%
20-296%
30-3914%
40-4920%
50+56%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Treat Williams audience comes from United States.

Worldwide audience distribution share by country for Treat Williams
CountryShare
Germany22.8%
United States22.2%
United Kingdom20.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Treat Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Treat Williams fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~4K1.77×
02Arizona~30K1.44×
03Alabama~20K1.34×
04New Hampshire~6K1.31×
05Maine~6K1.30×
06Idaho~7K1.19×
07Missouri~20K1.11×
08South Carolina~20K1.10×
09Arkansas~10K1.10×
10Alaska~3K1.10×
11Tennessee~30K1.09×
12Connecticut~10K1.09×
13West Virginia~6K1.09×
14Montana~4K1.08×
15Oklahoma~10K1.06×
16Oregon~10K1.05×
17Ohio~40K1.04×
18Kentucky~20K1.04×
19Mississippi~10K1.04×
20Kansas~10K1.04×
21Pennsylvania~40K1.03×
22Wisconsin~20K1.03×
23Delaware~3K1.03×
24Michigan~30K1.02×
25Indiana~20K1.01×
26Rhode Island~4K1.00×
27North Carolina~40K0.99×
28Iowa~10K0.99×
29Florida~80K0.97×
30New Mexico~6K0.97×
31Massachusetts~20K0.91×
32Minnesota~20K0.91×
33Nebraska~5K0.91×
34South Dakota~2K0.91×
35Louisiana~10K0.90×
36New Jersey~30K0.89×
37Illinois~30K0.88×
38Washington~20K0.88×
39Utah~9K0.88×
40Colorado~20K0.87×
41New York~60K0.86×
42Virginia~20K0.86×
43Georgia~30K0.84×
44North Dakota~2K0.84×
45Texas~80K0.81×
46Nevada~9K0.81×
47Maryland~20K0.80×
48California~90K0.72×
49Hawaii~4K0.72×
50Washington, District of Columbia~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Treat Williams, United States
0.58×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Treat Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Treat Williams audience
#·InterestCategoryAffinity×
01Tony DanzaMovies & TV239.20×
02Christina RicciMovies & TV121.35×
03Birds of Prey (TV series)Movies & TV82.63×
04Bruce CampbellMovies & TV81.21×
05Beverly Hills, 90210Movies & TV70.13×
06Ghost WhispererMovies & TV51.25×
07Freddie FreemanSports49.49×
08Sharon OsbourneMovies & TV31.78×
09Ice Age (franchise)Movies & TV28.87×
10Fuller House (TV series)Movies & TV25.08×
11Alan TudykMovies & TV20.00×
12Josh DuhamelFashion & Accessoires20.00×
13Sophia BushMovies & TV20.00×
14Meet the RobinsonsMovies & TV20.00×
15Melanie LynskeyMovies & TV20.00×
16DumboMovies & TV15.42×
17Dakota FanningMovies & TV11.07×
18David HarbourMovies & TV10.89×
19Pedro PascalMovies & TV9.82×
20Scooby-DooMovies & TV8.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Treat Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Treat Williams audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.53×
Community OrientationOPEN1.37×
SpiritualityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Treat Williams audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Healthy LifestyleBALANCE0.85×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Treat Williams have in United States?

Treat Williams has an estimated audience of 1,152,639 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Treat Williams fans?

93.7% of Treat Williams fans are female, 6.3% are male, with an average age of 50.8 years.

03

Which brands do Treat Williams fans like most?

Treat Williams fans show strongest brand affinity for Tony Danza (239.2×), Christina Ricci (121.35×), and Beverly Hills, 90210 (70.13×) over the country average.

04

Where do Treat Williams fans live in United States?

Treat Williams fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Treat Williams fans also like?

Beyond Treat Williams itself, the audience over-indexes on Christina Ricci (121.35×), Beverly Hills, 90210 (70.13×), Bruce Campbell (81.21×), and Birds of Prey (TV series) (82.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Treat Williams audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Treat Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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