A data profile of the people who buy, follow and care about Treat Williams in Germany — modelled from more than twelve digital signal sources. Treat Williams has an estimated audience of 1,183,936 people in Germany.
The average Treat Williams fan in Germany is 53.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Expert (company), Joe Rogan, Hampton Inn, with strongest over-indexing on Expert (company) (8.54× the country average).
Demographically, the Treat Williams audience skews more female with an average age of 53.4, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Treat Williams fan in Germany is more female, around 53.4 years old, with strong Mindfulness tendencies and a notable affinity for Expert (company).
The key figures that characterise the Treat Williams profile in Germany.
95.0% are female, 5.0% are male, average age 53.4.
| Metric | Value |
|---|---|
| Female | 95.0% |
| Male | 5.0% |
| Average age | 53.4 |
| Estimated audience size | 1,183,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 4% | |
| 30-39 | 11% | |
| 40-49 | 16% | |
| 50+ | 68% |
of the worldwide Treat Williams audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 22.8% |
| United States | 22.2% |
| United Kingdom | 20.9% |
Where the Treat Williams audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~40K | 1.20× | |
| 02 | Brandenburg | ~40K | 1.16× | |
| 03 | Rheinland-Pfalz | ~60K | 1.14× | |
| 04 | Saarland | ~10K | 1.14× | |
| 05 | Nordrhein-Westfalen | ~200K | 1.11× | |
| 06 | Niedersachsen | ~100K | 1.11× | |
| 07 | Sachsen-Anhalt | ~30K | 1.08× | |
| 08 | Mecklenburg-Vorpommern | ~20K | 1.05× | |
| 09 | Bremen | ~8K | 0.95× | |
| 10 | Berlin | ~40K | 0.94× | |
| 11 | Thüringen | ~20K | 0.92× | |
| 12 | Baden-Württemberg | ~100K | 0.87× | |
| 13 | Hessen | ~60K | 0.86× | |
| 14 | Hamburg | ~20K | 0.85× | |
| 15 | Bayern | ~100K | 0.84× | |
| 16 | Sachsen | ~40K | 0.80× |
The strongest cross-interests of the Treat Williams audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hampton Inn | Travel & Leisure | 12.27× | ||
| 02 | Joe Rogan | Sports | 10.27× | ||
| 03 | Expert (company) | Shopping | 8.54× | ||
| 04 | Liège–Bastogne–Liège | Sports | 7.94× | ||
| 05 | Gérard Depardieu | Movies & TV | 7.48× | ||
| 06 | Cliff Richard | Music & Radio | 5.83× | ||
| 07 | Sofia Coppola | Movies & TV | 2.58× | ||
| 08 | Nelson Müller | Food & Beverages | 2.54× | ||
| 09 | Shoe store | Fashion & Accessoires | 2.28× | ||
| 10 | Tate McRae | Music & Radio | 2.26× | ||
| 11 | Benson Boone | Music & Radio | 2.26× | ||
| 12 | Inspirational Quotes | Business & Career | 2.24× | ||
| 13 | White Chicks | Movies & TV | 2.05× | ||
| 14 | Kosovo | Travel & Leisure | 1.85× | ||
| 15 | Real estate investment trust | Business & Career | 1.69× | ||
| 16 | Motivational Quotes | Business & Career | 1.66× | ||
| 17 | Frida Kahlo | Arts & Culture | 1.60× | ||
| 18 | Barbour | Fashion & Accessoires | 1.59× | ||
| 19 | National Women's Soccer League | Sports | 1.53× | ||
| 20 | Flipkart | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.22× | |
| Risk Appetite | THRILL | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Mindfulness | BALANCE | 1.22× |
Treat Williams has an estimated audience of 1,183,936 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
95.0% of Treat Williams fans are female, 5.0% are male, with an average age of 53.4 years.
Treat Williams fans show strongest brand affinity for Expert (company) (8.54×), Joe Rogan (10.27×), and Hampton Inn (12.27×) over the country average.
Treat Williams fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Treat Williams itself, the audience over-indexes on Joe Rogan (10.27×), Hampton Inn (12.27×), Cliff Richard (5.83×), and Kosovo (1.85×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Treat Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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