Shoe store Audience in Germany
A data profile of the people who buy, follow and care about Shoe store in Germany — modelled from more than twelve digital signal sources. Shoe store has an estimated audience of 346,642 people in Germany.
The average Shoe store fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg.
Top brand affinities include Deichmann, limango, Picture book, with strongest over-indexing on Deichmann (4.75× the country average).
Demographically, the Shoe store audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Individualism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Shoe store fan in Germany is more female, around 35.9 years old, with strong Individualism tendencies and a notable affinity for Deichmann.
At a glance
The key figures that characterise the Shoe store profile in Germany.
Search interest · 12-month trend
Demographics of Shoe store fans
56.5% are female, 43.5% are male, average age 35.9.
Gender split
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 35.9 |
| Estimated audience size | 346,642 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Shoe store audience comes from Germany.
| Country | Share |
|---|---|
| United States | 8.9% |
| India | 7.0% |
| Japan | 5.7% |
Geography
Where the Shoe store audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 4.64× | |
| 02 | Thüringen | ~20K | 2.21× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.73× | |
| 04 | Berlin | ~20K | 1.55× | |
| 05 | Hamburg | ~10K | 1.40× | |
| 06 | Baden-Württemberg | ~50K | 1.05× | |
| 07 | Sachsen | ~20K | 1.01× | |
| 08 | Schleswig-Holstein | ~10K | 0.92× | |
| 09 | Bremen | ~3K | 0.86× | |
| 10 | Mecklenburg-Vorpommern | ~6K | 0.85× | |
| 11 | Niedersachsen | ~30K | 0.81× | |
| 12 | Bayern | ~40K | 0.79× | |
| 13 | Brandenburg | ~8K | 0.76× | |
| 14 | Sachsen-Anhalt | ~6K | 0.69× | |
| 15 | Rheinland-Pfalz | ~10K | 0.68× | |
| 16 | Saarland | ~2K | 0.56× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Shoe store audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JustFab | Fashion & Accessoires | 18.98× | ||
| 02 | limango | Shopping | 11.12× | ||
| 03 | Babywalz | Kids & Family | 6.22× | ||
| 04 | Picture book | Literature | 5.98× | ||
| 05 | BabyOne | Kids & Family | 5.48× | ||
| 06 | Deichmann | Shopping | 4.75× | ||
| 07 | Infant bodysuit | Kids & Family | 4.64× | ||
| 08 | Birthday Gifts | Kids & Family | 4.62× | ||
| 09 | Baby powder | Kids & Family | 4.38× | ||
| 10 | Pre-kindergarten | Kids & Family | 4.00× | ||
| 11 | Home Interiors | Home & Garden | 3.27× | ||
| 12 | Baby food | Kids & Family | 3.17× | ||
| 13 | Child development | Business & Career | 2.94× | ||
| 14 | Airbnb | Travel & Leisure | 2.57× | ||
| 15 | TK Maxx | Shopping | 2.38× | ||
| 16 | Childhood | Kids & Family | 2.33× | ||
| 17 | Aldi | Shopping | 1.87× | ||
| 18 | Obi (store) | Shopping | 1.84× | ||
| 19 | Arts and music | Arts & Culture | 1.74× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.74× |
Personality of the Shoe store audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.80× | |
| Quality Awareness | PREMIUM | 1.68× | |
| Travelling | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Career Orientation | POWER | 0.84× |
Frequently asked questions
How many fans does Shoe store have in Germany?
Shoe store has an estimated audience of 346,642 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Shoe store fans?
56.5% of Shoe store fans are female, 43.5% are male, with an average age of 35.9 years.
Which brands do Shoe store fans like most?
Shoe store fans show strongest brand affinity for Deichmann (4.75×), limango (11.12×), and Picture book (5.98×) over the country average.
Where do Shoe store fans live in Germany?
Shoe store fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Hessen (reach ~100K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Shoe store fans also like?
Beyond Shoe store itself, the audience over-indexes on limango (11.12×), Picture book (5.98×), Arts and music (1.74×), and Babywalz (6.22×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shoe store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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