Shoe store Audience in Germany
Shoe store has an estimated audience of 346,642 people in Germany. 56.5% are female, 43.5% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Deichmann, limango, Picture book, Arts and music, Babywalz.
The average Shoe store fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Deichmann, limango, Picture book, with strongest over-indexing on Deichmann (4.75× the country average). Demographically, the Shoe store audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Touchpoint
Demographics of Shoe store fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 35.9 |
| Estimated audience size | 346,642 |
Audience persona
The typical Shoe store fan in Germany is more female, around 35.9 years old, with strong Individualism tendencies and a notable affinity for Deichmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,905 | 2.03× |
| Baden-Württemberg | 49,852 | 1.05× |
| Bayern | 41,170 | 0.74× |
| Niedersachsen | 27,986 | 0.83× |
| Thüringen | 22,162 | 2.51× |
| Hessen | 20,868 | 0.79× |
| Berlin | 17,447 | 1.13× |
| Sachsen | 17,355 | 1.02× |
| Schleswig-Holstein | 10,808 | 0.87× |
| Hamburg | 10,638 | 1.36× |
| Rheinland-Pfalz | 10,111 | 0.58× |
| Brandenburg | 7,826 | 0.73× |
| Sachsen-Anhalt | 5,767 | 0.64× |
| Mecklenburg-Vorpommern | 4,708 | 0.71× |
| Bremen | 2,225 | 0.75× |
| Saarland | 1,110 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deichmann | 4.75× | Shopping |
| limango | 11.12× | Shopping |
| Picture book | 5.98× | Literature |
| Arts and music | 1.74× | Arts & Culture |
| Babywalz | 6.22× | Kids & Family |
| Airbnb | 2.57× | Travel & Leisure |
| Gala | 2.5× | News |
| JustFab | 18.98× | Fashion & Accessoires |
| Infant bodysuit | 4.64× | Kids & Family |
| Pre-kindergarten | 4× | Kids & Family |
| BabyOne | 5.48× | Kids & Family |
| TK Maxx | 2.38× | Shopping |
| Baby food | 3.17× | Kids & Family |
| Childhood | 2.33× | Kids & Family |
| Obi (store) | 1.84× | Shopping |
| Birthday Gifts | 4.62× | Kids & Family |
| Aldi | 1.87× | Shopping |
| Cosmetics | 1.74× | Beauty & Wellness |
| Child development | 2.94× | Business & Career |
| Home Interiors | 3.27× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.87 |
| Sustainability | BALANCE | 1.79 |
| Luxury Orientation | PREMIUM | 1.74 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Urban Lifestyle | OPEN | 1.67 |
| Family Orientation | CONSERVATISM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.0% |
| India | 7.0% |
| Japan | 5.8% |
See Shoe store audiences in other countries
More Fashion & Accessoires audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Shoe store have in Germany?
Shoe store has an estimated audience of 346,642 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Shoe store fans?
56.5% of Shoe store fans are female, 43.5% are male, with an average age of 35.9 years.
Which brands do Shoe store fans like most?
Shoe store fans show strongest brand affinity for Deichmann (4.75×), limango (11.12×), and Picture book (5.98×) over the country average.
Where do Shoe store fans live in Germany?
Shoe store fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,905), Baden-Württemberg (reach 49,852), and Bayern (reach 41,170). These three regions account for the largest share of the active audience.
What other brands do Shoe store fans also like?
Beyond Shoe store itself, the audience over-indexes on limango (11.12×), Picture book (5.98×), Arts and music (1.74×), and Babywalz (6.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shoe store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.