JustFab Audience in Germany
JustFab has an estimated audience of 255,798 people in Germany. 92.3% are female, 7.7% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Blake Lively, Deichmann, limango, Food and drink, ImmoScout24.
The average JustFab fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Blake Lively, Deichmann, limango, with strongest over-indexing on Blake Lively (14.03× the country average). Demographically, the JustFab audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories
Demographics of JustFab fans
| Metric | Value |
|---|---|
| Female | 92.3% |
| Male | 7.7% |
| Average age | 32.3 |
| Estimated audience size | 255,798 |
Audience persona
The typical JustFab fan in Germany is more female, around 32.3 years old, with strong Community Orientation tendencies and a notable affinity for Blake Lively.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,638 | 1.03× |
| Bayern | 47,569 | 1.16× |
| Baden-Württemberg | 42,696 | 1.22× |
| Niedersachsen | 25,601 | 1.03× |
| Hessen | 21,153 | 1.09× |
| Rheinland-Pfalz | 14,388 | 1.12× |
| Sachsen | 11,690 | 0.93× |
| Berlin | 11,395 | 1× |
| Schleswig-Holstein | 9,261 | 1.01× |
| Brandenburg | 7,243 | 0.91× |
| Sachsen-Anhalt | 6,383 | 0.96× |
| Thüringen | 5,675 | 0.87× |
| Hamburg | 5,188 | 0.9× |
| Mecklenburg-Vorpommern | 4,902 | 1× |
| Saarland | 2,368 | 0.75× |
| Bremen | 2,217 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Blake Lively | 14.03× | Movies & TV |
| Deichmann | 4.32× | Shopping |
| limango | 8.78× | Shopping |
| Food and drink | 1.73× | Food & Beverages |
| ImmoScout24 | 2.65× | Home & Garden |
| Wetter.com | 2.58× | Home & Garden |
| Birkenstock | 4.68× | Fashion & Accessoires |
| Arts and music | 1.5× | Arts & Culture |
| Germany | 1.54× | Travel & Leisure |
| Rossmann | 2.43× | Shopping |
| Gala | 2.3× | News |
| IKEA | 2.05× | Home & Garden |
| Picture book | 3.93× | Literature |
| Slip-on shoe | 9.26× | Fashion & Accessoires |
| Lidl | 1.95× | Shopping |
| Shoe store | 14.3× | Fashion & Accessoires |
| Live events | 1.58× | Music & Radio |
| Beauty | 1.54× | Beauty & Wellness |
| Aldi | 1.94× | Shopping |
| Online shopping | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.46 |
| Individualism | JOY | 1.44 |
| Creativity | OPEN | 1.27 |
| Family Orientation | CONSERVATISM | 1.23 |
| Price Sensitivity | PREMIUM | 1.23 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.3% |
| Spain | 11.3% |
| United Kingdom | 10.8% |
See JustFab audiences in other countries
More Bags and accessories audiences in Germany
- Longchamp (1,361,205)
- Got Bag (1,281,906)
- Fjällräven (1,210,231)
- Samsonite (1,075,869)
- Coach (1,074,534)
Frequently asked questions
How many fans does JustFab have in Germany?
JustFab has an estimated audience of 255,798 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of JustFab fans?
92.3% of JustFab fans are female, 7.7% are male, with an average age of 32.3 years.
Which brands do JustFab fans like most?
JustFab fans show strongest brand affinity for Blake Lively (14.03×), Deichmann (4.32×), and limango (8.78×) over the country average.
Where do JustFab fans live in Germany?
JustFab fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,638), Bayern (reach 47,569), and Baden-Württemberg (reach 42,696). These three regions account for the largest share of the active audience.
What other brands do JustFab fans also like?
Beyond JustFab itself, the audience over-indexes on Deichmann (4.32×), limango (8.78×), Food and drink (1.73×), and ImmoScout24 (2.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for JustFab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.