Rascasse Audience Intelligence

Hi-Chew Target Market in United States

A data profile of the people who buy, follow and care about Hi-Chew in United States — modelled from more than twelve digital signal sources. Hi-Chew has an estimated audience of 386,509 people in United States.

#4389among Brand in United States#2218in Food & Beverages

The average Hi-Chew fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Avan Jogia, Ross Lynch, Madison Pettis, with strongest over-indexing on Avan Jogia (103.03× the country average).

Demographically, the Hi-Chew audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hi-Chew fan in United States is more female, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Avan Jogia.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hi-Chew profile in United States.

Audience size
387K
in United States
Gender
65.1%♀
34.9% male
Age
35.1
average years
Country rank
#42361
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hi-Chew

65.1% are female, 34.9% are male, average age 35.1.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Hi-Chew audience in United States
MetricValue
Female65.1%
Male34.9%
Average age35.1
Estimated audience size386,509
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Hi-Chew audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3915%
40-4916%
50+15%
Fig. 04

Worldwide distribution

59.3%

of the worldwide Hi-Chew audience comes from United States.

Worldwide audience distribution share by country for Hi-Chew
CountryShare
United States59.3%
United Kingdom9.7%
Canada8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hi-Chew audience in United States is strongest.

Fig. 05

Top regions by affinity

Hi-Chew customers by region in United States
#RegionReachAffinity×
01Hawaii~2K1.36×
02Utah~4K1.27×
03Washington~10K1.23×
04Georgia~10K1.21×
05Iowa~4K1.17×
06Nebraska~2K1.15×
07California~50K1.13×
08North Carolina~10K1.13×
09Texas~40K1.12×
10Illinois~10K1.12×
11Missouri~7K1.11×
12Minnesota~6K1.09×
13South Dakota~1K1.09×
14Oregon~5K1.08×
15Alaska<1K1.08×
16Indiana~8K1.06×
17Kentucky~5K1.05×
18North Dakota<1K1.05×
19Louisiana~5K1.04×
20Kansas~3K1.04×
21Arkansas~3K1.03×
22Virginia~10K1.02×
23Wisconsin~6K1.02×
24Nevada~4K1.02×
25Michigan~10K1.01×
26Oklahoma~4K1.01×
27Alabama~6K1.00×
28Idaho~2K0.99×
29Ohio~10K0.96×
30Arizona~8K0.95×
31Pennsylvania~10K0.94×
32Tennessee~7K0.94×
33Montana~1K0.94×
34New York~20K0.93×
35Massachusetts~7K0.92×
36Maryland~6K0.92×
37South Carolina~5K0.92×
38Connecticut~4K0.92×
39Mississippi~3K0.92×
40Colorado~6K0.89×
41West Virginia~2K0.89×
42New Jersey~9K0.88×
43Washington, District of Columbia~1K0.88×
44Vermont<1K0.88×
45New Hampshire~1K0.87×
46Delaware<1K0.87×
47Florida~20K0.86×
48Maine~1K0.86×
49New Mexico~2K0.85×
50Rhode Island~1K0.84×
Fig. 06

Affinity by region

Affinity by region — Hi-Chew, United States
0.84×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hi-Chew audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hi-Chew audience
#·InterestCategoryAffinity×
01Avan JogiaMovies & TV103.03×
02Madison PettisMovies & TV69.62×
03Ross LynchMovies & TV67.34×
04TwinkieFood & Beverages60.67×
05Sixteen CandlesMovies & TV60.01×
06Four Points by SheratonTravel & Leisure59.82×
07Google BooksLiterature57.56×
08Johnny RocketsFood & Beverages52.50×
09My Big Fat Greek WeddingMovies & TV48.41×
10Zoey 101Movies & TV46.14×
11Claire'sFashion & Accessoires36.18×
12Dove CameronMovies & TV34.75×
13A Cinderella StoryMovies & TV30.76×
14Steve BuscemiMovies & TV22.72×
15Dylan O'BrienMovies & TV22.46×
16Andrew GarfieldMovies & TV20.46×
17Emma RobertsMovies & TV20.46×
18Cameron BoyceMovies & TV20.00×
19Sabrina CarpenterMusic & Radio8.47×
20Pizza HutFood & Beverages5.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hi-Chew audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hi-Chew audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.73×
Convenience OrientationPREMIUM2.52×
Urban LifestyleOPEN1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hi-Chew audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
Pet OwnershipJOY0.75×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hi-Chew's target market in United States?

Hi-Chew's target market in United States covers an estimated 386,509 people, concentrated in California and Texas.

02

What is the gender split and age of Hi-Chew customers?

65.1% of the Hi-Chew audience are female, 34.9% are male, with an average age of 35.1 years.

03

Which brands do Hi-Chew fans like most?

Hi-Chew fans show strongest brand affinity for Avan Jogia (103.03×), Ross Lynch (67.34×), and Madison Pettis (69.62×) over the country average.

04

Where do Hi-Chew fans live in United States?

Hi-Chew fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hi-Chew fans also like?

Beyond Hi-Chew itself, the audience over-indexes on Ross Lynch (67.34×), Madison Pettis (69.62×), Dylan O'Brien (22.46×), and Dove Cameron (34.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Hi-Chew audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hi-Chew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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