Hi-Chew Audience in United States
Hi-Chew has an estimated audience of 395,308 people in United States. 65.1% are female, 34.9% are male, average age 35.1. Top brand affinities: Mothercare, Hooked on Phonics, Hardik Pandya, Crawley, Ichiro Suzuki.
Top brand affinities include Mothercare, Hooked on Phonics, Hardik Pandya, with strongest over-indexing on Mothercare (22.63× the country average). Demographically, the Hi-Chew audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Category: Food & Beverages · Type: Brand
Demographics of Hi-Chew fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 35.1 |
| Estimated audience size | 395,308 |
Audience persona
The typical Hi-Chew fan in United States is more female, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Mothercare.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 22.63× | Kids & Family |
| Hooked on Phonics | 47.49× | Kids & Family |
| Hardik Pandya | 67.24× | Sports |
| Crawley | 88.68× | Travel & Leisure |
| Ichiro Suzuki | 21.48× | Sports |
| Keenan Allen | 11.59× | Sports |
| Powell's Books | 22.55× | Shopping |
| Combat sport | 2.36× | Sports |
| Home construction | 1.93× | Home & Garden |
| Karbala | 11.93× | Travel & Leisure |
| Elsword | 20× | Games |
| 3D printing | 2.91× | Technology & Electronics |
| WKRN-TV | 7.18× | Movies & TV |
| Bank account | 2.4× | Business & Career |
| Isometric exercise | 8.38× | Sports |
| Natural rubber | 1.94× | Cars & Mobility |
| Nationality | 1.9× | Politics & Society |
| Allama Iqbal Open University | 36.21× | Business & Career |
| Ilya Kovalchuk | 32.58× | Sports |
| College of the Holy Cross | 12.45× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.41 |
| Urban Lifestyle | OPEN | 2.05 |
| Extroversion | THRILL | 1.87 |
| Early Adopter Mentality | POWER | 1.73 |
| Design Affinity | PREMIUM | 1.73 |
| Convenience Orientation | PREMIUM | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.5% |
| United Kingdom | 9.3% |
| Canada | 8.0% |
See Hi-Chew audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hi-Chew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.