Hi-Chew Audience in United States
Hi-Chew has an estimated audience of 395,308 people in United States. 65.1% are female, 34.9% are male, average age 35.1. Top brand affinities: Avan Jogia, Four Points by Sheraton, Autism Awareness, Blimpie, Diabetes mellitus awareness.
Top brand affinities include Avan Jogia, Four Points by Sheraton, Autism Awareness, with strongest over-indexing on Avan Jogia (129.84× the country average). Demographically, the Hi-Chew audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Category: Food & Beverages · Type: Brand
Demographics of Hi-Chew fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 35.1 |
| Estimated audience size | 395,308 |
Audience persona
The typical Hi-Chew fan in United States is more female, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Avan Jogia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Avan Jogia | 129.84× | Movies & TV |
| Four Points by Sheraton | 100.3× | Travel & Leisure |
| Autism Awareness | 19.03× | Health |
| Blimpie | 88.68× | Food & Beverages |
| Diabetes mellitus awareness | 12.48× | Health |
| Emma Roberts | 29.18× | Movies & TV |
| Sixteen Candles | 47.62× | Movies & TV |
| Full House | 26.45× | Movies & TV |
| My Big Fat Greek Wedding | 47.49× | Movies & TV |
| Johnny Rockets | 51.81× | Food & Beverages |
| Pitch Perfect | 24.27× | Movies & TV |
| La Roche-Posay | 22.63× | Beauty & Wellness |
| Twinkie | 65.36× | Food & Beverages |
| Andrew Garfield | 22.97× | Movies & TV |
| Sabrina Carpenter | 9.75× | Music & Radio |
| P. C. Richard & Son | 51.96× | Shopping |
| Madison Pettis | 37.54× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Ross Lynch | 32.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.41 |
| Urban Lifestyle | OPEN | 2.05 |
| Extroversion | THRILL | 1.87 |
| Early Adopter Mentality | POWER | 1.73 |
| Design Affinity | PREMIUM | 1.73 |
| Convenience Orientation | PREMIUM | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.5% |
| United Kingdom | 9.3% |
| Canada | 8.0% |
See Hi-Chew audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hi-Chew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.