Rascasse Audience Intelligence

Airheads Audience in United States

A data profile of the people who buy, follow and care about Airheads in United States — modelled from more than twelve digital signal sources. Airheads has an estimated audience of 781,019 people in United States.

#2320among Movie / TV Show / Series in United States#5184in Movies & TV

The average Airheads fan in United States is 27.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Steve Buscemi, Vegemite, Brendan Fraser, with strongest over-indexing on Steve Buscemi (54.5× the country average).

Demographically, the Airheads audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Airheads fan in United States is more female, around 27.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Steve Buscemi.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Airheads profile in United States.

Audience size
781K
in United States
Gender
57.9%♀
42.1% male
Age
27.2
average years
Country rank
#27896
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Airheads viewers

57.9% are female, 42.1% are male, average age 27.2.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Airheads audience in United States
MetricValue
Female57.9%
Male42.1%
Average age27.2
Estimated audience size781,019
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Airheads audience in United States
Age bracketShare%
16-1956%
20-2923%
30-399%
40-496%
50+5%
Fig. 04

Worldwide distribution

52.1%

of the worldwide Airheads audience comes from United States.

Worldwide audience distribution share by country for Airheads
CountryShare
United States52.1%
United Kingdom5.0%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airheads audience in United States is strongest.

Fig. 05

Top regions by affinity

Airheads fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.47×
02California~100K1.17×
03Illinois~30K1.16×
04Georgia~30K1.15×
05Florida~60K1.13×
06Oklahoma~10K1.12×
07Indiana~20K1.11×
08Kentucky~10K1.11×
09Arkansas~7K1.11×
10Kansas~7K1.11×
11Nebraska~4K1.09×
12New Mexico~4K1.08×
13Louisiana~10K1.07×
14Mississippi~7K1.07×
15North Carolina~20K1.05×
16Arizona~20K1.05×
17Alabama~10K1.05×
18Nevada~8K1.04×
19Michigan~20K1.02×
20Missouri~10K1.02×
21Utah~7K1.01×
22Iowa~7K1.01×
23Ohio~20K1.00×
24Virginia~20K1.00×
25Tennessee~20K1.00×
26Maryland~10K1.00×
27Minnesota~10K1.00×
28Connecticut~8K1.00×
29New Jersey~20K0.99×
30South Dakota~2K0.99×
31South Carolina~10K0.98×
32Massachusetts~20K0.97×
33Wisconsin~10K0.97×
34New York~40K0.96×
35West Virginia~4K0.96×
36North Dakota~2K0.96×
37Pennsylvania~30K0.95×
38Washington~10K0.94×
39Rhode Island~2K0.94×
40Oregon~8K0.93×
41Alaska~2K0.93×
42Idaho~4K0.91×
43Delaware~2K0.91×
44Colorado~10K0.90×
45Maine~3K0.89×
46Hawaii~3K0.88×
47New Hampshire~3K0.87×
48Montana~2K0.87×
49Washington, District of Columbia~2K0.83×
50Vermont~1K0.78×
Fig. 06

Affinity by region

Affinity by region — Airheads, United States
0.78×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airheads audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airheads audience
#·InterestCategoryAffinity×
01VegemiteFood & Beverages73.27×
02Steve BuscemiMovies & TV54.50×
03TwinkieFood & Beverages53.78×
04Laffy TaffyFood & Beverages42.51×
05skittlesFood & Beverages42.07×
06Brendan FraserMovies & TV22.32×
07Isla FisherMovies & TV13.93×
08DumplingFood & Beverages12.15×
09MonstersMovies & TV11.75×
10Helena Bonham CarterMovies & TV10.84×
11ShrekMovies & TV9.32×
12Chewing gumFood & Beverages8.84×
13Cold Stone CreameryFood & Beverages6.41×
14Ariana GrandeMusic & Radio3.30×
15CandyFood & Beverages3.19×
16KFCFood & Beverages3.09×
17Pizza HutFood & Beverages2.80×
18Wendy'sFood & Beverages2.69×
19SubwayFood & Beverages2.63×
20AutoZoneCars & Mobility2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airheads audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Airheads audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.76×
ExtroversionTHRILL1.59×
PatriotismCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Airheads audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.53×
Design AffinityPREMIUM0.53×
TraditionCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Airheads have in United States?

Airheads has an estimated audience of 781,019 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Airheads viewers?

57.9% of Airheads fans are female, 42.1% are male, with an average age of 27.2 years.

03

Which brands do Airheads fans like most?

Airheads fans show strongest brand affinity for Steve Buscemi (54.5×), Vegemite (73.27×), and Brendan Fraser (22.32×) over the country average.

04

Where do Airheads fans live in United States?

Airheads fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Airheads fans also like?

Beyond Airheads itself, the audience over-indexes on Vegemite (73.27×), Brendan Fraser (22.32×), skittles (42.07×), and Twinkie (53.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Airheads audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Airheads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →