Airheads Audience in United States

Airheads logo

Airheads has an estimated audience of 785,850 people in United States. 57.9% are female, 42.1% are male, average age 27.2. Top regions: California, Texas, Florida. Top brand affinities: Keenan Allen, Ichiro Suzuki, Yé-yé, Holt Renfrew, Grinch.

The average Airheads fan in United States is 27.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keenan Allen, Ichiro Suzuki, Yé-yé, with strongest over-indexing on Keenan Allen (19.8× the country average). Demographically, the Airheads audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Airheads fans

Demographic split for Airheads audience in United States
MetricValue
Female57.9%
Male42.1%
Average age27.2
Estimated audience size785,850

Audience persona

The typical Airheads fan in United States is more female, around 27.2 years old, with strong Extroversion tendencies and a notable affinity for Keenan Allen.

Top regions in United States

Top regions ranked by reach for Airheads in United States
RegionReachAffinity
California105,3331.22×
Texas97,2391.44×
Florida63,0141.18×
New York44,0531×
Illinois32,6991.25×
Georgia27,2491.13×
Pennsylvania25,8240.98×
North Carolina24,9021.05×
Ohio24,4011.01×
Michigan21,9011.07×
New Jersey19,5460.98×
Virginia18,9630.99×
Arizona17,0891.07×
Tennessee16,3431.04×
Indiana16,2411.13×
Washington15,9331.01×
Massachusetts15,4811×
Maryland13,6431.01×
Missouri12,8011.01×
Colorado11,7970.95×
Minnesota11,3951.01×
South Carolina11,1190.94×
Wisconsin10,9320.92×
Louisiana10,5541.04×
Alabama10,4610.95×
Kentucky10,4201.06×
Oklahoma9,5651.1×
Oregon8,7880.98×
Nevada8,1691.07×
Connecticut7,7740.99×
Utah7,0181×
Kansas6,8141.1×
Arkansas6,8121.05×
Iowa6,6741.03×
Mississippi6,4671×
Nebraska4,2701.08×
New Mexico4,2031.07×
Idaho3,5750.91×
West Virginia3,3380.91×
Hawaii2,9860.88×
New Hampshire2,7120.88×
Maine2,5800.92×
Rhode Island2,2620.9×
Washington, District of Columbia2,1450.91×
Delaware1,8390.85×
Montana1,7810.82×
South Dakota1,6940.93×
Alaska1,4370.85×
North Dakota1,3910.86×
Vermont1,0100.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Airheads audience
BrandAffinityCategory
Keenan Allen19.8×Sports
Ichiro Suzuki21.31×Sports
Yé-yé55.36×Music & Radio
Holt Renfrew20×Shopping
Grinch4.09×Movies & TV
Vocal harmony4.45×Music & Radio
Empresarios13.58×Politics & Society
Goop4.93×Internet & Social Media
College of the Holy Cross12.45×Business & Career
Historic site3.36×Arts & Culture
La Jolla6.99×Travel & Leisure
Monogram2.88×Home & Garden
3D printing1.63×Technology & Electronics
Governor of Michigan4.64×Politics & Society
Wok3.95×Food & Beverages
Hardik Pandya8.86×Sports
Graham Greene3.57×Literature
Panama2.14×Travel & Leisure
Eutheria12.92×Pets & Animals
Home staging2.89×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Airheads audience
TraitClusterScore
ExtroversionTHRILL1.76
Risk AppetiteTHRILL1.59
Luxury OrientationPREMIUM1.45
LGBTQ+ IdentityOPEN1.32
Social Media UsageJOY1.28
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Airheads
CountryShare
United States55.2%
United Kingdom5.2%
Australia3.9%

See Airheads audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Airheads have in United States?

Airheads has an estimated audience of 785,850 people in United States, concentrated in California and Texas.

What is the gender split and age of Airheads fans?

57.9% of Airheads fans are female, 42.1% are male, with an average age of 27.2 years.

Which brands do Airheads fans like most?

Airheads fans show strongest brand affinity for Keenan Allen (19.8×), Ichiro Suzuki (21.31×), and Yé-yé (55.36×) over the country average.

Where do Airheads fans live in United States?

Airheads fans in United States are most concentrated in California (reach 105,333), Texas (reach 97,239), and Florida (reach 63,014). These three regions account for the largest share of the active audience.

What other brands do Airheads fans also like?

Beyond Airheads itself, the audience over-indexes on Ichiro Suzuki (21.31×), Yé-yé (55.36×), Holt Renfrew (20×), and Grinch (4.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Airheads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.