Wafer Audience in United States

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Wafer has an estimated audience of 314,179 people in United States. 65.8% are female, 34.2% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Ion Iliescu, Jingoism, Layne Staley, edureka, Cockpit.

The average Wafer fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ion Iliescu, Jingoism, Layne Staley, with strongest over-indexing on Ion Iliescu (79.42× the country average). Demographically, the Wafer audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Wafer fans

Demographic split for Wafer audience in United States
MetricValue
Female65.8%
Male34.2%
Average age36.7
Estimated audience size314,179

Audience persona

The typical Wafer fan in United States is more female, around 36.7 years old, with strong Indulgence tendencies and a notable affinity for Ion Iliescu.

Top regions in United States

Top regions ranked by reach for Wafer in United States
RegionReachAffinity
California56,4661.63×
Texas34,6671.28×
Florida26,3511.24×
New York23,9961.37×
Illinois12,4661.19×
Pennsylvania10,1930.96×
New Jersey10,0821.26×
Georgia10,0581.04×
North Carolina9,3260.99×
Massachusetts8,6401.4×
Ohio8,4770.88×
Virginia8,1861.07×
Washington8,1291.29×
Michigan8,0450.98×
Arizona7,1441.11×
Wisconsin6,6061.4×
Maryland6,1481.14×
Tennessee5,5500.88×
Indiana5,3170.93×
Minnesota5,0221.12×
Colorado4,7320.96×
Oregon4,5901.27×
Missouri4,3920.87×
South Carolina3,9160.83×
Louisiana3,8160.94×
Connecticut3,6821.17×
Nevada3,6651.21×
Kentucky3,3540.85×
Oklahoma3,1110.89×
Alabama2,9870.68×
Utah2,9591.05×
Iowa2,4240.94×
Arkansas2,2590.87×
Kansas2,1780.88×
Mississippi2,0230.78×
New Mexico1,6301.03×
Idaho1,5010.95×
Hawaii1,4231.05×
Nebraska1,3200.84×
New Hampshire1,1250.91×
Washington, District of Columbia1,0221.08×
West Virginia9140.62×
Maine8880.79×
Rhode Island8620.86×
Delaware7720.89×
South Dakota6390.88×
Montana6180.71×
Alaska5180.77×
North Dakota5090.79×
Vermont4150.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wafer audience
BrandAffinityCategory
Ion Iliescu79.42×Politics & Society
Jingoism1.54×Politics & Society
Layne Staley4.34×Music & Radio
edureka18.54×Business & Career
Cockpit3.44×Travel & Leisure
Ichiro Suzuki3.8×Sports
Superintendent (education)3.42×Business & Career
Certified diabetes educator4.48×Business & Career
Chiropractic education3.64×Business & Career
Hattiesburg, Mississippi3.12×Travel & Leisure
MeatEater2.28×Movies & TV
Eli Lilly1.97×Health
The Haunted3.04×Music & Radio
Roger Federer1.61×Sports
Tierra Cali1.77×Travel & Leisure
WCCO-TV1.82×Movies & TV
Brunello Cucinelli1.75×Fashion & Accessoires
Isometric exercise1.92×Sports
Zach Ertz1.65×Sports
Software widget3.03×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wafer audience
TraitClusterScore
IndulgenceJOY1.82
Price SensitivityPREMIUM1.34
Urban LifestyleOPEN1.3
Healthy LifestyleBALANCE1.2
Convenience OrientationPREMIUM1.2
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Wafer
CountryShare
United States20.8%
India13.3%
Italy7.1%

See Wafer audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Wafer have in United States?

Wafer has an estimated audience of 314,179 people in United States, concentrated in California and Texas.

What is the gender split and age of Wafer fans?

65.8% of Wafer fans are female, 34.2% are male, with an average age of 36.7 years.

Which brands do Wafer fans like most?

Wafer fans show strongest brand affinity for Ion Iliescu (79.42×), Jingoism (1.54×), and Layne Staley (4.34×) over the country average.

Where do Wafer fans live in United States?

Wafer fans in United States are most concentrated in California (reach 56,466), Texas (reach 34,667), and Florida (reach 26,351). These three regions account for the largest share of the active audience.

What other brands do Wafer fans also like?

Beyond Wafer itself, the audience over-indexes on Jingoism (1.54×), Layne Staley (4.34×), edureka (18.54×), and Cockpit (3.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wafer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.