Rascasse Audience Intelligence

Wafer Audience in United States

A data profile of the people who buy, follow and care about Wafer in United States — modelled from more than twelve digital signal sources. Wafer has an estimated audience of 314,179 people in United States.

#13270among Topic in United States

The average Wafer fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kinder Bueno, Edible Arrangements, Wegmans, with strongest over-indexing on Kinder Bueno (54.26× the country average).

Demographically, the Wafer audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wafer fan in United States is more female, around 36.7 years old, with strong Indulgence tendencies and a notable affinity for Kinder Bueno.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wafer profile in United States.

Audience size
314K
in United States
Gender
65.8%♀
34.2% male
Age
36.7
average years
Country rank
#47199
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wafer fans

65.8% are female, 34.2% are male, average age 36.7.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Wafer audience in United States
MetricValue
Female65.8%
Male34.2%
Average age36.7
Estimated audience size314,179
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Wafer audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3917%
40-4919%
50+17%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Wafer audience comes from United States.

Worldwide audience distribution share by country for Wafer
CountryShare
United States20.7%
India13.3%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wafer audience in United States is strongest.

Fig. 05

Top regions by affinity

Wafer fans by region: top regions in United States
#RegionReachAffinity×
01California~50K1.54×
02Wisconsin~6K1.33×
03New York~20K1.29×
04Texas~30K1.28×
05Massachusetts~8K1.26×
06Washington~8K1.20×
07Florida~30K1.19×
08New Jersey~9K1.18×
09Oregon~4K1.18×
10Illinois~10K1.16×
11Arizona~7K1.14×
12Nevada~3K1.13×
13Connecticut~4K1.12×
14Maryland~6K1.09×
15Minnesota~5K1.07×
16Hawaii~1K1.05×
17Virginia~8K1.04×
18Utah~3K1.04×
19Georgia~10K1.02×
20New Mexico~2K1.02×
21Washington, District of Columbia<1K1.01×
22Idaho~2K1.00×
23Louisiana~4K0.99×
24North Carolina~9K0.98×
25Indiana~6K0.97×
26Nebraska~2K0.96×
27Alaska<1K0.96×
28Iowa~2K0.95×
29Delaware<1K0.95×
30Michigan~8K0.94×
31Oklahoma~3K0.94×
32Kansas~2K0.94×
33Pennsylvania~10K0.93×
34Kentucky~4K0.93×
35Arkansas~2K0.93×
36South Dakota<1K0.93×
37North Dakota<1K0.93×
38Colorado~5K0.92×
39Rhode Island<1K0.92×
40New Hampshire~1K0.91×
41South Carolina~4K0.90×
42Vermont<1K0.90×
43Tennessee~6K0.89×
44Mississippi~2K0.89×
45Ohio~9K0.88×
46Missouri~4K0.88×
47Maine<1K0.86×
48Montana<1K0.85×
49West Virginia~1K0.82×
50Alabama~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Wafer, United States
0.80×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wafer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wafer audience
#·InterestCategoryAffinity×
01Kinder BuenoFood & Beverages54.26×
02Edible ArrangementsFood & Beverages11.52×
03WegmansShopping4.91×
04Chocolate brownieFood & Beverages3.47×
05Non-alcoholic beverageFood & Beverages2.38×
06PastryFood & Beverages2.09×
07KrogerFood & Beverages2.03×
08IHOPFood & Beverages1.94×
09MeijerShopping1.90×
10Snack foodFood & Beverages1.89×
11PublixShopping1.89×
12Panda ExpressFood & Beverages1.79×
13ConfectioneryFood & Beverages1.72×
14Soft drinksFood & Beverages1.68×
15WalgreensShopping1.67×
16BreakfastFood & Beverages1.60×
17Five BelowShopping1.60×
18Take-outFood & Beverages1.52×
19MilkFood & Beverages1.52×
20LunchFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wafer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wafer audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.81×
Urban LifestyleOPEN1.36×
Career OrientationPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wafer audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.65×
Risk AppetiteTHRILL0.73×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wafer have in United States?

Wafer has an estimated audience of 314,179 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wafer fans?

65.8% of Wafer fans are female, 34.2% are male, with an average age of 36.7 years.

03

Which brands do Wafer fans like most?

Wafer fans show strongest brand affinity for Kinder Bueno (54.26×), Edible Arrangements (11.52×), and Wegmans (4.91×) over the country average.

04

Where do Wafer fans live in United States?

Wafer fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Wafer fans also like?

Beyond Wafer itself, the audience over-indexes on Edible Arrangements (11.52×), Wegmans (4.91×), Kroger (2.03×), and Walgreens (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Wafer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wafer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →