Chocolate truffle Audience in United States

Chocolate truffle logo

Chocolate truffle has an estimated audience of 1,748,002 people in United States. 71.4% are female, 28.6% are male, average age 34.2. Top regions: California, Texas, New York. Top brand affinities: Chocolate cake, Boiled egg, Beauty, Cookbook, Tortilla chip.

The average Chocolate truffle fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Chocolate cake, Boiled egg, Beauty, with strongest over-indexing on Chocolate cake (7.91× the country average). Demographically, the Chocolate truffle audience skews more female with an average age of 34.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Chocolate truffle fans

Demographic split for Chocolate truffle audience in United States
MetricValue
Female71.4%
Male28.6%
Average age34.2
Estimated audience size1,748,002

Audience persona

The typical Chocolate truffle fan in United States is more female, around 34.2 years old, with strong DIY Mentality tendencies and a notable affinity for Chocolate cake.

Top regions in United States

Top regions ranked by reach for Chocolate truffle in United States
RegionReachAffinity
California209,9771.09×
Texas162,0401.08×
New York106,9011.09×
Florida103,7630.88×
Illinois60,4871.04×
Pennsylvania58,4020.99×
Ohio53,7981×
Georgia51,3600.95×
North Carolina51,0710.97×
Michigan46,0901.01×
New Jersey45,6331.03×
Virginia44,0421.03×
Washington43,5221.24×
Massachusetts39,8271.16×
Arizona36,7921.03×
Tennessee35,1221×
Indiana33,2711.04×
Missouri32,7341.16×
Maryland30,5121.02×
Colorado30,4321.1×
Wisconsin25,5590.97×
South Carolina25,0540.95×
Minnesota24,8550.99×
Oregon24,1281.2×
Louisiana22,6421×
Kentucky22,3001.02×
Oklahoma21,5891.11×
Alabama21,3940.88×
Connecticut19,0851.09×
Utah16,2061.04×
Nevada15,7520.93×
Arkansas14,6261.02×
Iowa13,9230.97×
Kansas13,1410.95×
Mississippi12,9250.9×
Idaho9,1491.04×
New Mexico8,8701.01×
Nebraska8,1990.94×
Hawaii8,1801.09×
West Virginia7,3040.9×
Maine7,1711.15×
New Hampshire6,4370.93×
Rhode Island5,0530.91×
Washington, District of Columbia4,9010.93×
Montana4,0330.83×
Delaware4,0280.84×
Alaska3,8661.03×
South Dakota3,4360.85×
North Dakota2,9740.83×
Vermont2,7340.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chocolate truffle audience
BrandAffinityCategory
Chocolate cake7.91×Food & Beverages
Boiled egg18.75×Food & Beverages
Beauty1.75×Beauty & Wellness
Cookbook3.76×Food & Beverages
Tortilla chip13.27×Food & Beverages
Shoes1.97×Fashion & Accessoires
Cupcake4.1×Food & Beverages
Hot chocolate4.7×Food & Beverages
Desserts2.42×Food & Beverages
Types of chocolate13.81×
Sugar2.65×Food & Beverages
Carrot cake20.16×Food & Beverages
Birthday cake5.78×Food & Beverages
Panettone32.5×Food & Beverages
Chocolate brownie5.66×Food & Beverages
Confectionery3.22×Food & Beverages
Motherhood1.81×Kids & Family
Coffee1.93×Food & Beverages
Muffin7.03×Food & Beverages
Alcoholic beverages1.61×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chocolate truffle audience
TraitClusterScore
DIY MentalityTHRILL1.67
Design AffinityPREMIUM1.62
IndulgenceJOY1.58
SustainabilityBALANCE1.52
Sports ActivityPOWER1.5
Early Adopter MentalityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Chocolate truffle
CountryShare
United States13.9%
Brazil13.9%
Japan12.6%

See Chocolate truffle audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Chocolate truffle have in United States?

Chocolate truffle has an estimated audience of 1,748,002 people in United States, concentrated in California and Texas.

What is the gender split and age of Chocolate truffle fans?

71.4% of Chocolate truffle fans are female, 28.6% are male, with an average age of 34.2 years.

Which brands do Chocolate truffle fans like most?

Chocolate truffle fans show strongest brand affinity for Chocolate cake (7.91×), Boiled egg (18.75×), and Beauty (1.75×) over the country average.

Where do Chocolate truffle fans live in United States?

Chocolate truffle fans in United States are most concentrated in California (reach 209,977), Texas (reach 162,040), and New York (reach 106,901). These three regions account for the largest share of the active audience.

What other brands do Chocolate truffle fans also like?

Beyond Chocolate truffle itself, the audience over-indexes on Boiled egg (18.75×), Beauty (1.75×), Cookbook (3.76×), and Tortilla chip (13.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate truffle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.