Rascasse Audience Intelligence

Chocolate truffle Audience in United States

A data profile of the people who buy, follow and care about Chocolate truffle in United States — modelled from more than twelve digital signal sources. Chocolate truffle has an estimated audience of 1,748,002 people in United States.

#63among Sweet in United States#6780among Topic in United States#958in Food & Beverages

The average Chocolate truffle fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chocolate cake, Boiled egg, Beauty, with strongest over-indexing on Chocolate cake (7.91× the country average).

Demographically, the Chocolate truffle audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Indulgence, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chocolate truffle fan in United States is more female, around 34.2 years old, with strong Indulgence tendencies and a notable affinity for Chocolate cake.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chocolate truffle profile in United States.

Audience size
1.7M
in United States
Gender
71.4%♀
28.6% male
Age
34.2
average years
Country rank
#15814
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chocolate truffle fans

71.4% are female, 28.6% are male, average age 34.2.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Chocolate truffle audience in United States
MetricValue
Female71.4%
Male28.6%
Average age34.2
Estimated audience size1,748,002
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Chocolate truffle audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3915%
40-4916%
50+14%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Chocolate truffle audience comes from United States.

Worldwide audience distribution share by country for Chocolate truffle
CountryShare
United States13.9%
Brazil13.9%
Japan12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chocolate truffle audience in United States is strongest.

Fig. 05

Top regions by affinity

Chocolate truffle fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K1.23×
02Oregon~20K1.20×
03Utah~20K1.16×
04Massachusetts~40K1.11×
05Illinois~60K1.09×
06Oklahoma~20K1.08×
07Maine~7K1.08×
08Missouri~30K1.07×
09Connecticut~20K1.07×
10Idaho~9K1.06×
11California~200K1.05×
12Colorado~30K1.05×
13Alaska~4K1.05×
14Wisconsin~30K1.04×
15Hawaii~8K1.04×
16Indiana~30K1.03×
17Texas~200K1.01×
18New York~100K1.01×
19Arkansas~10K1.01×
20Montana~5K1.01×
21Virginia~40K1.00×
22Arizona~40K1.00×
23Minnesota~30K1.00×
24New Mexico~9K1.00×
25Vermont~3K1.00×
26Maryland~30K0.99×
27Kentucky~20K0.99×
28Pennsylvania~60K0.98×
29Michigan~40K0.98×
30New Hampshire~7K0.98×
31Iowa~10K0.97×
32Kansas~10K0.97×
33West Virginia~8K0.97×
34South Dakota~4K0.97×
35New Jersey~40K0.96×
36Nebraska~8K0.96×
37North Carolina~50K0.95×
38Tennessee~30K0.95×
39Louisiana~20K0.95×
40Nevada~20K0.95×
41Delaware~5K0.95×
42Ohio~50K0.94×
43South Carolina~20K0.94×
44Rhode Island~5K0.94×
45Georgia~50K0.93×
46North Dakota~3K0.93×
47Alabama~20K0.92×
48Washington, District of Columbia~5K0.92×
49Mississippi~10K0.90×
50Florida~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Chocolate truffle, United States
0.87×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chocolate truffle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chocolate truffle audience
#·InterestCategoryAffinity×
01PanettoneFood & Beverages32.50×
02Carrot cakeFood & Beverages20.16×
03Boiled eggFood & Beverages18.75×
04Kinder ChocolateFood & Beverages16.47×
05Types of chocolateTopic13.81×
06Tortilla chipFood & Beverages13.27×
07Chocolate cakeFood & Beverages7.91×
08MuffinFood & Beverages7.03×
09Birthday cakeFood & Beverages5.78×
10Chocolate brownieFood & Beverages5.66×
11Hot chocolateFood & Beverages4.70×
12CupcakeFood & Beverages4.10×
13CookbookFood & Beverages3.76×
14ConfectioneryFood & Beverages3.22×
15SugarFood & Beverages2.65×
16DessertsFood & Beverages2.42×
17ShoesFashion & Accessoires1.97×
18CoffeeFood & Beverages1.93×
19MotherhoodKids & Family1.81×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chocolate truffle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chocolate truffle audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.80×
IndividualismJOY1.48×
MindfulnessBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chocolate truffle audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Luxury OrientationPREMIUM0.88×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chocolate truffle have in United States?

Chocolate truffle has an estimated audience of 1,748,002 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chocolate truffle fans?

71.4% of Chocolate truffle fans are female, 28.6% are male, with an average age of 34.2 years.

03

Which brands do Chocolate truffle fans like most?

Chocolate truffle fans show strongest brand affinity for Chocolate cake (7.91×), Boiled egg (18.75×), and Beauty (1.75×) over the country average.

04

Where do Chocolate truffle fans live in United States?

Chocolate truffle fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chocolate truffle fans also like?

Beyond Chocolate truffle itself, the audience over-indexes on Boiled egg (18.75×), Beauty (1.75×), Cookbook (3.76×), and Tortilla chip (13.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Chocolate truffle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate truffle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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