Rascasse Audience Intelligence

Panettone Audience in United States

A data profile of the people who buy, follow and care about Panettone in United States — modelled from more than twelve digital signal sources. Panettone has an estimated audience of 295,950 people in United States.

#176among Sweet in United States#13541among Topic in United States#2508in Food & Beverages

The average Panettone fan in United States is 30.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Chocolate truffle, Arabic coffee, Il Fatto Quotidiano, with strongest over-indexing on Chocolate truffle (32.5× the country average).

Demographically, the Panettone audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Panettone fan in United States is balanced, around 30.4 years old, with strong Indulgence tendencies and a notable affinity for Chocolate truffle.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Panettone profile in United States.

Audience size
296K
in United States
Gender
54.3%♀
45.7% male
Age
30.4
average years
Country rank
#48711
Topic in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Panettone fans

54.3% are female, 45.7% are male, average age 30.4.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Panettone audience in United States
MetricValue
Female54.3%
Male45.7%
Average age30.4
Estimated audience size295,950
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Panettone audience in United States
Age bracketShare%
16-1950%
20-2915%
30-3914%
40-4913%
50+8%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Panettone audience comes from United States.

Worldwide audience distribution share by country for Panettone
CountryShare
Italy50.6%
Brazil15.5%
United States4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Panettone audience in United States is strongest.

Fig. 05

Top regions by affinity

Panettone fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.62×
02Connecticut~5K1.59×
03New Jersey~10K1.53×
04Massachusetts~9K1.51×
05Washington, District of Columbia~1K1.44×
06Washington~8K1.37×
07California~40K1.35×
08Vermont<1K1.34×
09Oregon~4K1.24×
10Florida~20K1.22×
11Virginia~9K1.18×
12Rhode Island~1K1.18×
13Pennsylvania~10K1.17×
14Maine~1K1.17×
15Hawaii~1K1.15×
16New Hampshire~1K1.13×
17Maryland~6K1.12×
18Minnesota~5K1.12×
19Utah~3K1.10×
20Illinois~10K1.08×
21Colorado~5K1.04×
22Alaska<1K1.04×
23Nevada~3K0.99×
24Delaware<1K0.98×
25Ohio~9K0.94×
26Idaho~1K0.94×
27North Carolina~8K0.93×
28Arizona~6K0.92×
29Wisconsin~4K0.90×
30Montana<1K0.90×
31Michigan~7K0.89×
32Texas~20K0.84×
33Georgia~8K0.84×
34West Virginia~1K0.84×
35Missouri~4K0.82×
36Tennessee~5K0.81×
37South Carolina~4K0.81×
38Kansas~2K0.80×
39New Mexico~1K0.80×
40Nebraska~1K0.78×
41Indiana~4K0.77×
42South Dakota<1K0.77×
43North Dakota<1K0.77×
44Iowa~2K0.75×
45Kentucky~3K0.73×
46Arkansas~2K0.72×
47Louisiana~3K0.70×
48Oklahoma~2K0.69×
49Alabama~3K0.68×
50Mississippi~1K0.61×
Fig. 06

Affinity by region

Affinity by region — Panettone, United States
0.61×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Panettone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Panettone audience
#·InterestCategoryAffinity×
01Il Fatto QuotidianoNews81.48×
02Chocolate truffleFood & Beverages32.50×
03Arabic coffeeFood & Beverages20.00×
04Cultural tourismTravel & Leisure20.00×
05Massimo DuttiShopping19.46×
06BodrumTravel & Leisure12.77×
07Air FranceTravel & Leisure10.75×
08Christmas marketFood & Beverages10.06×
09Cast-iron cookwareHome & Garden6.88×
10Polo Ralph LaurenFashion & Accessoires6.20×
11HairbrushBeauty & Wellness5.08×
12Bohemian styleFashion & Accessoires4.90×
13Online food orderingFood & Beverages4.25×
14PastryFood & Beverages4.04×
15BakeryFood & Beverages2.93×
16CocktailFood & Beverages2.46×
17WineFood & Beverages2.29×
18RecipesFood & Beverages1.92×
19Alcoholic beveragesFood & Beverages1.72×
20CookingFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Panettone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Panettone audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.88×
Quality AwarenessPREMIUM1.86×
Design AffinityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Panettone audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Social Media UsageJOY0.82×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Panettone have in United States?

Panettone has an estimated audience of 295,950 people in United States, concentrated in California and New York.

02

What is the gender split and age of Panettone fans?

54.3% of Panettone fans are female, 45.7% are male, with an average age of 30.4 years.

03

Which brands do Panettone fans like most?

Panettone fans show strongest brand affinity for Chocolate truffle (32.5×), Arabic coffee (20×), and Il Fatto Quotidiano (81.48×) over the country average.

04

Where do Panettone fans live in United States?

Panettone fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Panettone fans also like?

Beyond Panettone itself, the audience over-indexes on Arabic coffee (20×), Il Fatto Quotidiano (81.48×), Christmas market (10.06×), and Pastry (4.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Panettone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Panettone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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