Panettone Audience in United States

Panettone logo

Panettone has an estimated audience of 295,950 people in United States. 54.3% are female, 45.7% are male, average age 30.4. Top regions: California, New York, Florida. Top brand affinities: Il Fatto Quotidiano, Autism Awareness, Arabic coffee, Enterprise Rent-A-Car, Chocolate truffle.

The average Panettone fan in United States is 30.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Il Fatto Quotidiano, Autism Awareness, Arabic coffee, with strongest over-indexing on Il Fatto Quotidiano (103.42× the country average). Demographically, the Panettone audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Panettone fans

Demographic split for Panettone audience in United States
MetricValue
Female54.3%
Male45.7%
Average age30.4
Estimated audience size295,950

Audience persona

The typical Panettone fan in United States is balanced, around 30.4 years old, with strong Indulgence tendencies and a notable affinity for Il Fatto Quotidiano.

Top regions in United States

Top regions ranked by reach for Panettone in United States
RegionReachAffinity
California48,0181.48×
New York29,7571.8×
Florida24,5111.22×
Texas23,1430.91×
Illinois11,8711.2×
New Jersey11,7981.57×
Pennsylvania11,6261.17×
Massachusetts9,2161.58×
Virginia9,1081.26×
Washington8,7051.47×
North Carolina8,6270.97×
Ohio8,2470.9×
Georgia8,0280.88×
Michigan6,9310.9×
Maryland6,0431.19×
Arizona5,6310.93×
Colorado4,9891.07×
Connecticut4,9591.67×
Tennessee4,8660.82×
Indiana4,1510.77×
Oregon4,1231.22×
Minnesota3,9580.93×
Missouri3,8540.81×
Wisconsin3,7320.84×
South Carolina3,5140.79×
Nevada2,9531.03×
Utah2,9161.1×
Alabama2,6610.64×
Louisiana2,6440.69×
Kentucky2,6140.7×
Oklahoma2,1500.65×
Kansas1,7580.75×
Iowa1,6690.68×
Arkansas1,6400.67×
Hawaii1,4591.15×
Washington, District of Columbia1,4251.6×
Idaho1,4160.95×
New Hampshire1,3011.12×
Maine1,2121.14×
Mississippi1,2010.49×
New Mexico1,1000.74×
Rhode Island1,0721.14×
Nebraska1,0390.7×
West Virginia9590.7×
Montana7250.88×
Delaware7190.88×
Vermont6851.32×
Alaska6331×
South Dakota4260.62×
Wyoming3370.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Panettone audience
BrandAffinityCategory
Il Fatto Quotidiano103.42×News
Autism Awareness9.85×Health
Arabic coffee20×Food & Beverages
Enterprise Rent-A-Car6.09×Cars & Mobility
Chocolate truffle23.42×Food & Beverages
Diabetes mellitus awareness6.59×Health
Kia Sportage20×Cars & Mobility
Christmas market12.49×Food & Beverages
Cast-iron cookware11.32×Home & Garden
Online food ordering6.05×Food & Beverages
Jean Paul Gaultier14.86×Fashion & Accessoires
Google News4.75×News
Honda HR-V20×Cars & Mobility
Singer-songwriter3.09×Music & Radio
Pastry4.39×Food & Beverages
Ferrero Rocher16.04×Food & Beverages
Microblogging6.66×Technology & Electronics
Disneyland Paris8.3×Travel & Leisure
Indeed.com2.84×Business & Career
Hairbrush5.3×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Panettone audience
TraitClusterScore
IndulgenceJOY2.26
Luxury OrientationPREMIUM2.09
Design AffinityPREMIUM2.09
Quality AwarenessPREMIUM2.04
TravellingTHRILL1.54
Price SensitivityPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Panettone
CountryShare
Italy50.8%
Brazil15.5%
United States4.9%

See Panettone audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Panettone have in United States?

Panettone has an estimated audience of 295,950 people in United States, concentrated in California and New York.

What is the gender split and age of Panettone fans?

54.3% of Panettone fans are female, 45.7% are male, with an average age of 30.4 years.

Which brands do Panettone fans like most?

Panettone fans show strongest brand affinity for Il Fatto Quotidiano (103.42×), Autism Awareness (9.85×), and Arabic coffee (20×) over the country average.

Where do Panettone fans live in United States?

Panettone fans in United States are most concentrated in California (reach 48,018), New York (reach 29,757), and Florida (reach 24,511). These three regions account for the largest share of the active audience.

What other brands do Panettone fans also like?

Beyond Panettone itself, the audience over-indexes on Autism Awareness (9.85×), Arabic coffee (20×), Enterprise Rent-A-Car (6.09×), and Chocolate truffle (23.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Panettone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.