Carrot cake Audience in United States
Carrot cake has an estimated audience of 836,203 people in United States. 81.1% are female, 18.9% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Indeed.com, Kia Sportage, Khan Academy.
The average Carrot cake fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.68× the country average). Demographically, the Carrot cake audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Carrot cake fans
| Metric | Value |
|---|---|
| Female | 81.1% |
| Male | 18.9% |
| Average age | 38.5 |
| Estimated audience size | 836,203 |
Audience persona
The typical Carrot cake fan in United States is more female, around 38.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 109,041 | 1.19× |
| Texas | 74,108 | 1.03× |
| New York | 57,324 | 1.23× |
| Florida | 52,209 | 0.92× |
| Illinois | 29,170 | 1.05× |
| North Carolina | 28,181 | 1.12× |
| Pennsylvania | 26,339 | 0.94× |
| Michigan | 24,558 | 1.12× |
| Ohio | 24,265 | 0.94× |
| Georgia | 24,166 | 0.94× |
| New Jersey | 21,225 | 1× |
| Virginia | 20,868 | 1.02× |
| Washington | 20,741 | 1.24× |
| Arizona | 18,588 | 1.09× |
| Massachusetts | 18,060 | 1.1× |
| Tennessee | 15,168 | 0.9× |
| Indiana | 14,411 | 0.94× |
| Maryland | 14,307 | 1× |
| Missouri | 13,449 | 1× |
| Colorado | 12,617 | 0.96× |
| Wisconsin | 12,254 | 0.97× |
| Minnesota | 11,807 | 0.99× |
| Alabama | 11,202 | 0.96× |
| Oregon | 11,200 | 1.17× |
| South Carolina | 10,542 | 0.84× |
| Connecticut | 9,413 | 1.12× |
| Kentucky | 9,223 | 0.88× |
| Oklahoma | 9,222 | 0.99× |
| Louisiana | 8,878 | 0.82× |
| Nevada | 7,593 | 0.94× |
| Utah | 7,214 | 0.96× |
| Arkansas | 6,551 | 0.95× |
| Kansas | 6,444 | 0.98× |
| Iowa | 6,051 | 0.88× |
| Mississippi | 5,680 | 0.82× |
| Idaho | 4,033 | 0.96× |
| New Mexico | 3,976 | 0.95× |
| Nebraska | 3,905 | 0.93× |
| Hawaii | 3,569 | 0.99× |
| Maine | 3,540 | 1.18× |
| West Virginia | 3,394 | 0.87× |
| New Hampshire | 3,388 | 1.03× |
| Alaska | 2,651 | 1.48× |
| Rhode Island | 2,550 | 0.96× |
| Montana | 2,467 | 1.06× |
| Washington, District of Columbia | 2,315 | 0.92× |
| Vermont | 1,916 | 1.31× |
| Delaware | 1,819 | 0.79× |
| South Dakota | 1,550 | 0.8× |
| North Dakota | 1,446 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 4.68× | Internet & Social Media |
| Capital One | 4.34× | Business & Career |
| Indeed.com | 4.23× | Business & Career |
| Kia Sportage | 19.55× | Cars & Mobility |
| Khan Academy | 7.55× | Business & Career |
| Chocolate truffle | 19.75× | Food & Beverages |
| Circle K | 5.63× | Shopping |
| Google News | 4.29× | News |
| Enterprise Rent-A-Car | 4.01× | Cars & Mobility |
| AccuWeather | 4.08× | Home & Garden |
| Beetlejuice | 3.06× | Movies & TV |
| Chocolate brownie | 6.29× | Food & Beverages |
| Cupcake | 3.68× | Food & Beverages |
| Dollar General | 2.25× | Shopping |
| DeviantArt | 4.09× | Internet & Social Media |
| Apple Store | 4.49× | Shopping |
| Kendra Scott | 5.95× | Fashion & Accessoires |
| MSN | 2.2× | News |
| IHOP | 3.22× | Food & Beverages |
| Kroger | 2.45× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.96 |
| Price Sensitivity | PREMIUM | 1.39 |
| Creativity | OPEN | 1.3 |
| Indulgence | JOY | 1.29 |
| Travelling | THRILL | 1.24 |
| Design Affinity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 13.8% |
| Brazil | 6.3% |
See Carrot cake audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Carrot cake have in United States?
Carrot cake has an estimated audience of 836,203 people in United States, concentrated in California and Texas.
What is the gender split and age of Carrot cake fans?
81.1% of Carrot cake fans are female, 18.9% are male, with an average age of 38.5 years.
Which brands do Carrot cake fans like most?
Carrot cake fans show strongest brand affinity for Google Maps (4.68×), Capital One (4.34×), and Indeed.com (4.23×) over the country average.
Where do Carrot cake fans live in United States?
Carrot cake fans in United States are most concentrated in California (reach 109,041), Texas (reach 74,108), and New York (reach 57,324). These three regions account for the largest share of the active audience.
What other brands do Carrot cake fans also like?
Beyond Carrot cake itself, the audience over-indexes on Capital One (4.34×), Indeed.com (4.23×), Kia Sportage (19.55×), and Khan Academy (7.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Carrot cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.