Christmas dinner Audience in Germany
Christmas dinner has an estimated audience of 253,451 people in Germany. 60.0% are female, 40.0% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Telegram, Livemusic, Love Actually, Hungary national football team.
The average Christmas dinner fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Telegram, Livemusic, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Christmas dinner audience skews more female with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Christmas dinner fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 34.8 |
| Estimated audience size | 253,451 |
Audience persona
The typical Christmas dinner fan in Germany is more female, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 46,121 | 0.83× |
| Bayern | 37,560 | 0.92× |
| Baden-Württemberg | 32,895 | 0.95× |
| Hessen | 25,109 | 1.3× |
| Berlin | 20,329 | 1.79× |
| Niedersachsen | 17,028 | 0.69× |
| Rheinland-Pfalz | 13,240 | 1.04× |
| Sachsen | 7,927 | 0.64× |
| Hamburg | 7,667 | 1.34× |
| Brandenburg | 5,648 | 0.72× |
| Schleswig-Holstein | 5,306 | 0.58× |
| Thüringen | 4,863 | 0.75× |
| Saarland | 4,588 | 1.47× |
| Sachsen-Anhalt | 4,063 | 0.62× |
| Bremen | 3,660 | 1.69× |
| Mecklenburg-Vorpommern | 3,167 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Telegram | 11.27× | Internet & Social Media |
| Livemusic | 7.91× | Music & Radio |
| Love Actually | 16.07× | Movies & TV |
| Hungary national football team | 19.88× | Sports |
| Snack bar | 28.11× | Food & Beverages |
| Small Business Administration | 16.46× | Business & Career |
| Ferrero Rocher | 19.14× | Food & Beverages |
| Ice cream parlor | 11.88× | Food & Beverages |
| Same-sex marriage | 21.34× | Kids & Family |
| Scotland national football team | 19.26× | Sports |
| Drop shipping | 4.31× | Shopping |
| Transgenderism | 12.17× | Politics & Society |
| Cutting board | 13.77× | Home & Garden |
| Paleolithic diet | 9.26× | Health |
| Trello | 9.75× | Internet & Social Media |
| Ukraine national football team | 15.24× | Sports |
| Natural foods | 5.31× | Food & Beverages |
| Sustainable consumption | 10.14× | Food & Beverages |
| Croatia national football team | 13.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 11.73 |
| Convenience Orientation | PREMIUM | 1.84 |
| Quality Awareness | PREMIUM | 1.72 |
| Social Media Usage | JOY | 1.63 |
| Risk Appetite | THRILL | 1.57 |
| Design Affinity | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| United Kingdom | 17.2% |
| Canada | 7.1% |
See Christmas dinner audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Christmas dinner have in Germany?
Christmas dinner has an estimated audience of 253,451 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas dinner fans?
60.0% of Christmas dinner fans are female, 40.0% are male, with an average age of 34.8 years.
Which brands do Christmas dinner fans like most?
Christmas dinner fans show strongest brand affinity for Jotex (78.71×), Telegram (11.27×), and Livemusic (7.91×) over the country average.
Where do Christmas dinner fans live in Germany?
Christmas dinner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 46,121), Bayern (reach 37,560), and Baden-Württemberg (reach 32,895). These three regions account for the largest share of the active audience.
What other brands do Christmas dinner fans also like?
Beyond Christmas dinner itself, the audience over-indexes on Telegram (11.27×), Livemusic (7.91×), Love Actually (16.07×), and Hungary national football team (19.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.