Rascasse Audience Intelligence

Christmas dinner Audience in Germany

A data profile of the people who buy, follow and care about Christmas dinner in Germany — modelled from more than twelve digital signal sources. Christmas dinner has an estimated audience of 253,451 people in Germany.

#6682among Topic in Germany#369in Kids & Family

The average Christmas dinner fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Snack bar, Love Actually, with strongest over-indexing on Telegram (16.46× the country average).

Demographically, the Christmas dinner audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Christmas dinner fan in Germany is more female, around 34.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas dinner profile in Germany.

Audience size
253K
in Germany
Gender
60.0%♀
40.0% male
Age
34.8
average years
Country rank
#19482
Topic in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas dinner fans

60.0% are female, 40.0% are male, average age 34.8.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Christmas dinner audience in Germany
MetricValue
Female60.0%
Male40.0%
Average age34.8
Estimated audience size253,451
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Christmas dinner audience in Germany
Age bracketShare%
16-1930%
20-2923%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Christmas dinner audience comes from Germany.

Worldwide audience distribution share by country for Christmas dinner
CountryShare
United States34.9%
United Kingdom17.2%
Canada7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas dinner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Christmas dinner fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.58×
02Hessen~20K1.22×
03Hamburg~7K1.21×
04Bremen~3K1.18×
05Saarland~4K1.16×
06Rheinland-Pfalz~10K1.03×
07Baden-Württemberg~30K0.98×
08Bayern~40K0.96×
09Brandenburg~7K0.92×
10Mecklenburg-Vorpommern~4K0.92×
11Sachsen-Anhalt~6K0.91×
12Thüringen~6K0.91×
13Nordrhein-Westfalen~50K0.86×
14Schleswig-Holstein~8K0.84×
15Sachsen~10K0.82×
16Niedersachsen~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Christmas dinner, Germany
0.79×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas dinner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas dinner audience
#·InterestCategoryAffinity×
01Snack barFood & Beverages52.16×
02Same-sex marriageKids & Family29.69×
03Sustainable gardeningHome & Garden29.15×
04Climate engineeringBusiness & Career23.98×
05Scotland national football teamSports23.62×
06TransgenderismPolitics & Society23.39×
07World Economic ForumPolitics & Society21.78×
08Ramadan (calendar month)Politics & Society20.99×
09Love ActuallyMovies & TV20.00×
10Earth DayPolitics & Society20.00×
11Wales national football teamSports20.00×
12Sustainable businessBusiness & Career18.98×
13Ferrero RocherFood & Beverages18.38×
14Ukraine national football teamSports17.59×
15TelegramInternet & Social Media16.46×
16Small Business AdministrationBusiness & Career15.65×
17TrelloInternet & Social Media15.15×
18New Year's EveHome & Garden13.70×
19Sustainable consumptionFood & Beverages12.50×
20FundraisingBusiness & Career8.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas dinner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas dinner audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.41×
Risk AppetiteTHRILL1.95×
ExtroversionTHRILL1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas dinner audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
SpiritualityBALANCE0.62×
Price SensitivityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas dinner have in Germany?

Christmas dinner has an estimated audience of 253,451 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Christmas dinner fans?

60.0% of Christmas dinner fans are female, 40.0% are male, with an average age of 34.8 years.

03

Which brands do Christmas dinner fans like most?

Christmas dinner fans show strongest brand affinity for Telegram (16.46×), Snack bar (52.16×), and Love Actually (20×) over the country average.

04

Where do Christmas dinner fans live in Germany?

Christmas dinner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Christmas dinner fans also like?

Beyond Christmas dinner itself, the audience over-indexes on Snack bar (52.16×), Love Actually (20×), Transgenderism (23.39×), and Same-sex marriage (29.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Christmas dinner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Christmas dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →