Christmas dinner Audience in United States

Christmas dinner logo

Christmas dinner has an estimated audience of 2,325,216 people in United States. 68.7% are female, 31.3% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, Jingoism.

The average Christmas dinner fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Christmas dinner audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Christmas dinner fans

Demographic split for Christmas dinner audience in United States
MetricValue
Female68.7%
Male31.3%
Average age41.4
Estimated audience size2,325,216

Audience persona

The typical Christmas dinner fan in United States is more female, around 41.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Christmas dinner in United States
RegionReachAffinity
California294,3531.15×
Texas175,9890.88×
Florida173,4111.1×
New York125,6530.97×
Pennsylvania88,1601.13×
Georgia75,2361.05×
Ohio74,7491.04×
North Carolina73,3881.05×
Illinois69,1970.89×
Virginia66,1731.17×
Washington60,9321.31×
Michigan60,1190.99×
New Jersey55,8220.94×
Arizona48,1621.01×
Tennessee46,0690.99×
Massachusetts44,1610.96×
Maryland44,0461.1×
Colorado40,7741.11×
Indiana38,0210.9×
South Carolina37,0231.06×
Missouri35,6150.95×
Wisconsin32,7210.94×
Oregon30,1051.13×
Minnesota29,8740.9×
Kentucky28,7350.99×
Louisiana27,9730.93×
Alabama27,1380.84×
Oklahoma26,3581.02×
Nevada24,3551.08×
Utah24,0331.15×
Connecticut21,1960.91×
Arkansas18,7850.98×
Mississippi15,9350.83×
Kansas15,8120.86×
Hawaii15,1011.51×
Iowa15,0110.78×
Idaho12,9271.11×
West Virginia12,1431.12×
New Mexico10,9650.94×
New Hampshire8,8940.97×
Nebraska7,7560.67×
Maine7,6440.92×
Montana6,8221.06×
Delaware6,7901.06×
Rhode Island6,7090.91×
Alaska6,4801.3×
Washington, District of Columbia6,2910.9×
Vermont4,1571.02×
South Dakota3,8380.71×
North Dakota3,7370.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas dinner audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Historic site6.27×Arts & Culture
Jingoism2.34×Politics & Society
The Historian16.48×Literature
Governor of Michigan6.7×Politics & Society
Goop4.82×Internet & Social Media
Fairy godmother6.55×Literature
Layne Staley5.14×Music & Radio
Vocal harmony3.55×Music & Radio
Pillow1.66×Home & Garden
Product design1.5×Business & Career
Eurail16.57×Cars & Mobility
Grinch3×Movies & TV
Unique Gifts1.66×Shopping
Hipster6.35×Politics & Society
Hibachi5.14×Food & Beverages
Parral, Chihuahua9.01×Travel & Leisure
Wok3.9×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas dinner audience
TraitClusterScore
Urban LifestyleOPEN2
IndulgenceJOY1.99
Family OrientationCONSERVATISM1.82
Quality AwarenessPREMIUM1.78
Career OrientationPOWER1.55
LGBTQ+ IdentityOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for Christmas dinner
CountryShare
United States34.9%
United Kingdom17.2%
Canada7.1%

See Christmas dinner audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Christmas dinner have in United States?

Christmas dinner has an estimated audience of 2,325,216 people in United States, concentrated in California and Texas.

What is the gender split and age of Christmas dinner fans?

68.7% of Christmas dinner fans are female, 31.3% are male, with an average age of 41.4 years.

Which brands do Christmas dinner fans like most?

Christmas dinner fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Christmas dinner fans live in United States?

Christmas dinner fans in United States are most concentrated in California (reach 294,353), Texas (reach 175,989), and Florida (reach 173,411). These three regions account for the largest share of the active audience.

What other brands do Christmas dinner fans also like?

Beyond Christmas dinner itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), Historic site (6.27×), and Jingoism (2.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.