Rascasse Audience Intelligence

Christmas dinner Audience in United States

A data profile of the people who buy, follow and care about Christmas dinner in United States — modelled from more than twelve digital signal sources. Christmas dinner has an estimated audience of 2,325,216 people in United States.

#5838among Topic in United States#283in Kids & Family

The average Christmas dinner fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, McDonald's, Pinterest, with strongest over-indexing on FedEx (9.54× the country average).

Demographically, the Christmas dinner audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christmas dinner fan in United States is more female, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas dinner profile in United States.

Audience size
2.3M
in United States
Gender
68.7%♀
31.3% male
Age
41.4
average years
Country rank
#12619
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas dinner fans

68.7% are female, 31.3% are male, average age 41.4.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Christmas dinner audience in United States
MetricValue
Female68.7%
Male31.3%
Average age41.4
Estimated audience size2,325,216
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Christmas dinner audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3916%
40-4922%
50+28%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Christmas dinner audience comes from United States.

Worldwide audience distribution share by country for Christmas dinner
CountryShare
United States34.9%
United Kingdom17.2%
Canada7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas dinner audience in United States is strongest.

Fig. 05

Top regions by affinity

Christmas dinner fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.36×
02Washington~60K1.23×
03Utah~20K1.20×
04Alaska~6K1.20×
05West Virginia~10K1.17×
06Idaho~10K1.14×
07Virginia~60K1.10×
08California~300K1.08×
09Montana~7K1.08×
10Pennsylvania~80K1.07×
11Maryland~40K1.07×
12Oregon~30K1.07×
13Nevada~20K1.05×
14Delaware~7K1.05×
15Vermont~4K1.05×
16Florida~200K1.04×
17Arizona~50K1.04×
18Colorado~40K1.04×
19South Carolina~40K1.02×
20New Hampshire~9K1.01×
21North Carolina~70K1.00×
22Ohio~70K0.99×
23Oklahoma~30K0.99×
24Maine~8K0.99×
25Georgia~70K0.98×
26Missouri~40K0.98×
27Connecticut~20K0.98×
28Arkansas~20K0.98×
29Kentucky~30K0.96×
30Michigan~60K0.95×
31Tennessee~40K0.95×
32Kansas~20K0.95×
33New Mexico~10K0.95×
34North Dakota~5K0.95×
35Rhode Island~7K0.94×
36Massachusetts~40K0.93×
37Indiana~40K0.93×
38Wisconsin~30K0.92×
39Louisiana~30K0.92×
40Mississippi~20K0.92×
41New York~100K0.90×
42New Jersey~50K0.90×
43South Dakota~5K0.90×
44Texas~200K0.89×
45Alabama~30K0.89×
46Washington, District of Columbia~6K0.89×
47Minnesota~30K0.87×
48Illinois~60K0.84×
49Iowa~20K0.82×
50Nebraska~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Christmas dinner, United States
0.82×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas dinner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas dinner audience
#·InterestCategoryAffinity×
01Elderly careHealth11.62×
02FedExBusiness & Career9.54×
03LotteryGames7.68×
04QVCMovies & TV7.41×
05Sustainable energyHome & Garden6.25×
06Weather forecastingHome & Garden5.99×
07First class travelTravel & Leisure5.24×
08Renewable energyBusiness & Career4.94×
09Discount storesShopping4.28×
10McDonald'sFood & Beverages4.23×
11SubwayFood & Beverages4.05×
12Pizza HutFood & Beverages4.04×
13Mortgage loansBusiness & Career4.04×
14Vehicle insuranceCars & Mobility3.64×
15PinterestInternet & Social Media3.53×
16RedditInternet & Social Media3.34×
17Shopping mallsShopping3.29×
18StarbucksFood & Beverages2.82×
19Organic foodFood & Beverages2.79×
20AirbnbTravel & Leisure2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas dinner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas dinner audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.56×
Quality AwarenessPREMIUM2.54×
IndulgenceJOY2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas dinner audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.85×
Sports ActivityPOWER0.94×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas dinner have in United States?

Christmas dinner has an estimated audience of 2,325,216 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Christmas dinner fans?

68.7% of Christmas dinner fans are female, 31.3% are male, with an average age of 41.4 years.

03

Which brands do Christmas dinner fans like most?

Christmas dinner fans show strongest brand affinity for FedEx (9.54×), McDonald's (4.23×), and Pinterest (3.53×) over the country average.

04

Where do Christmas dinner fans live in United States?

Christmas dinner fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Christmas dinner fans also like?

Beyond Christmas dinner itself, the audience over-indexes on McDonald's (4.23×), Pinterest (3.53×), QVC (7.41×), and Pizza Hut (4.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Christmas dinner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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