Christmas dinner Audience in United States

Christmas dinner logo

Christmas dinner has an estimated audience of 2,325,216 people in United States. 68.7% are female, 31.3% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, Google Maps, Indeed.com.

The average Christmas dinner fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Christmas dinner audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Christmas dinner fans

Demographic split for Christmas dinner audience in United States
MetricValue
Female68.7%
Male31.3%
Average age41.4
Estimated audience size2,325,216

Audience persona

The typical Christmas dinner fan in United States is more female, around 41.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Christmas dinner in United States
RegionReachAffinity
California294,3531.15×
Texas175,9890.88×
Florida173,4111.1×
New York125,6530.97×
Pennsylvania88,1601.13×
Georgia75,2361.05×
Ohio74,7491.04×
North Carolina73,3881.05×
Illinois69,1970.89×
Virginia66,1731.17×
Washington60,9321.31×
Michigan60,1190.99×
New Jersey55,8220.94×
Arizona48,1621.01×
Tennessee46,0690.99×
Massachusetts44,1610.96×
Maryland44,0461.1×
Colorado40,7741.11×
Indiana38,0210.9×
South Carolina37,0231.06×
Missouri35,6150.95×
Wisconsin32,7210.94×
Oregon30,1051.13×
Minnesota29,8740.9×
Kentucky28,7350.99×
Louisiana27,9730.93×
Alabama27,1380.84×
Oklahoma26,3581.02×
Nevada24,3551.08×
Utah24,0331.15×
Connecticut21,1960.91×
Arkansas18,7850.98×
Mississippi15,9350.83×
Kansas15,8120.86×
Hawaii15,1011.51×
Iowa15,0110.78×
Idaho12,9271.11×
West Virginia12,1431.12×
New Mexico10,9650.94×
New Hampshire8,8940.97×
Nebraska7,7560.67×
Maine7,6440.92×
Montana6,8221.06×
Delaware6,7901.06×
Rhode Island6,7090.91×
Alaska6,4801.3×
Washington, District of Columbia6,2910.9×
Vermont4,1571.02×
South Dakota3,8380.71×
North Dakota3,7370.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas dinner audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Google Maps6.54×Internet & Social Media
Indeed.com6.71×Business & Career
Capital One6.17×Business & Career
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.54×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.59×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
Khan Academy9.13×Business & Career
GoDaddy14.24×Technology & Electronics
Circle K7.39×Shopping
Natalie Portman11.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas dinner audience
TraitClusterScore
Urban LifestyleOPEN2
IndulgenceJOY1.99
Family OrientationCONSERVATISM1.82
Quality AwarenessPREMIUM1.78
Career OrientationPOWER1.55
LGBTQ+ IdentityOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for Christmas dinner
CountryShare
United States34.9%
United Kingdom17.2%
Canada7.1%

See Christmas dinner audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Christmas dinner have in United States?

Christmas dinner has an estimated audience of 2,325,216 people in United States, concentrated in California and Texas.

What is the gender split and age of Christmas dinner fans?

68.7% of Christmas dinner fans are female, 31.3% are male, with an average age of 41.4 years.

Which brands do Christmas dinner fans like most?

Christmas dinner fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Christmas dinner fans live in United States?

Christmas dinner fans in United States are most concentrated in California (reach 294,353), Texas (reach 175,989), and Florida (reach 173,411). These three regions account for the largest share of the active audience.

What other brands do Christmas dinner fans also like?

Beyond Christmas dinner itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Google Maps (6.54×), and Indeed.com (6.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.