A data profile of the people who buy, follow and care about Cultural history in Italy — modelled from more than twelve digital signal sources. Cultural history has an estimated audience of 3,980,262 people in Italy.
Cultural history has an estimated audience of 3,980,262 people in Italy. 54.2% are female, 45.8% are male, average age 47.8. Top brand affinities: Cultural heritage, Art exhibition, Exhibition, Contemporary art, Do it yourself (DIY).
Top brand affinities include Cultural heritage, Art exhibition, Exhibition, with strongest over-indexing on Cultural heritage (5.17× the country average).
Demographically, the Cultural history audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Cultural history fan in Italy is balanced, around 47.8 years old, with strong Design Affinity tendencies and a notable affinity for Cultural heritage.
The key figures that characterise the Cultural history profile in Italy.
54.2% are female, 45.8% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 47.8 |
| Estimated audience size | 3,980,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Cultural history audience comes from Italy.
| Country | Share |
|---|---|
| United States | 11.9% |
| China | 7.2% |
| Italy | 6.7% |
The strongest cross-interests of the Cultural history audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frieze Art Fair | Arts & Culture | 8.40× | ||
| 02 | Exhibition | Arts & Culture | 5.23× | ||
| 03 | Cultural heritage | Politics & Society | 5.17× | ||
| 04 | Voting | Politics & Society | 3.68× | ||
| 05 | Video editing | Technology & Electronics | 3.67× | ||
| 06 | Contemporary art gallery | Arts & Culture | 3.48× | ||
| 07 | Art exhibition | Arts & Culture | 3.42× | ||
| 08 | Draught beer | Food & Beverages | 2.80× | ||
| 09 | Non-fiction books | Literature | 2.69× | ||
| 10 | Luxury real estate | Business & Career | 2.37× | ||
| 11 | Renovation | Home & Garden | 2.24× | ||
| 12 | Art museum | Arts & Culture | 2.10× | ||
| 13 | Fine art | Business & Career | 2.03× | ||
| 14 | Contemporary art | Arts & Culture | 2.01× | ||
| 15 | Modern architecture | Arts & Culture | 2.01× | ||
| 16 | Museum | Arts & Culture | 1.95× | ||
| 17 | EasyJet | Travel & Leisure | 1.90× | ||
| 18 | TicketOne | Travel & Leisure | 1.67× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.59× | ||
| 20 | Singer-songwriter | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.87× | |
| Travelling | THRILL | 1.68× | |
| Urban Lifestyle | OPEN | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.32× | |
| Family Orientation | CONSERVATISM | 0.73× | |
| Quality Awareness | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cultural history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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