Rascasse Audience Intelligence

American Paint Horse Audience in Germany

A data profile of the people who buy, follow and care about American Paint Horse in Germany — modelled from more than twelve digital signal sources. American Paint Horse has an estimated audience of 356,340 people in Germany.

#5628among Topic in Germany#252in Pets & Animals

The average American Paint Horse fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hanoverian horse, Arabian horse, Haflinger, with strongest over-indexing on Hanoverian horse (97.72× the country average).

Demographically, the American Paint Horse audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical American Paint Horse fan in Germany is more female, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Hanoverian horse.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Paint Horse profile in Germany.

Audience size
356K
in Germany
Gender
67.7%♀
32.3% male
Age
37.1
average years
Country rank
#15313
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Paint Horse fans

67.7% are female, 32.3% are male, average age 37.1.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for American Paint Horse audience in Germany
MetricValue
Female67.7%
Male32.3%
Average age37.1
Estimated audience size356,340
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the American Paint Horse audience in Germany
Age bracketShare%
16-1931%
20-2914%
30-3916%
40-4920%
50+19%
Fig. 04

Worldwide distribution

16.5%

of the worldwide American Paint Horse audience comes from Germany.

Worldwide audience distribution share by country for American Paint Horse
CountryShare
United States55.9%
Germany16.5%
France3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Paint Horse audience in Germany is strongest.

Fig. 05

Top regions by affinity

American Paint Horse fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.18×
02Bayern~70K1.16×
03Rheinland-Pfalz~20K1.11×
04Mecklenburg-Vorpommern~8K1.11×
05Schleswig-Holstein~10K1.07×
06Sachsen-Anhalt~10K1.07×
07Brandenburg~10K1.05×
08Thüringen~9K1.04×
09Bremen~3K1.01×
10Saarland~4K1.00×
11Sachsen~20K0.99×
12Baden-Württemberg~50K0.97×
13Nordrhein-Westfalen~70K0.94×
14Hessen~20K0.91×
15Hamburg~7K0.85×
16Berlin~10K0.74×
Fig. 06

Affinity by region

Affinity by region — American Paint Horse, Germany
0.74×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Paint Horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Paint Horse audience
#·InterestCategoryAffinity×
01Monty RobertsPets & Animals124.49×
02Hanoverian horsePets & Animals97.72×
03AppaloosaPets & Animals78.77×
04HaflingerFashion & Accessoires70.46×
05Betty BarclayFashion & Accessoires38.18×
06Ludger BeerbaumSports27.22×
07Descendants (2015 film)Movies & TV25.36×
08Isabell WerthSports25.34×
09Paul SchockemöhleSports24.16×
10Arabian horsePets & Animals23.74×
11Monty Python's Life of BrianMovies & TV20.00×
12OsteopathyHealth18.40×
13Christian AhlmannSports16.68×
14Lisa KudrowMovies & TV15.26×
15Krämer PferdesportSports10.61×
16Norwegian Forest catPets & Animals9.61×
17Western ridingSports7.63×
18Veterinary medicineBusiness & Career5.46×
19HugendubelShopping4.84×
20Pet sittingPets & Animals4.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Paint Horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Paint Horse audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.28×
TraditionCONSERVATISM1.69×
Risk AppetiteTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Paint Horse audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
MindfulnessBALANCE0.86×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Paint Horse have in Germany?

American Paint Horse has an estimated audience of 356,340 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of American Paint Horse fans?

67.7% of American Paint Horse fans are female, 32.3% are male, with an average age of 37.1 years.

03

Which brands do American Paint Horse fans like most?

American Paint Horse fans show strongest brand affinity for Hanoverian horse (97.72×), Arabian horse (23.74×), and Haflinger (70.46×) over the country average.

04

Where do American Paint Horse fans live in Germany?

American Paint Horse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do American Paint Horse fans also like?

Beyond American Paint Horse itself, the audience over-indexes on Arabian horse (23.74×), Haflinger (70.46×), Appaloosa (78.77×), and Betty Barclay (38.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See American Paint Horse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for American Paint Horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →