American Paint Horse Audience in Germany
American Paint Horse has an estimated audience of 356,340 people in Germany. 67.7% are female, 32.3% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Appaloosa, Haflinger, Hanoverian horse, Betty Barclay, Arabian horse.
The average American Paint Horse fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Appaloosa, Haflinger, Hanoverian horse, with strongest over-indexing on Appaloosa (93.45× the country average). Demographically, the American Paint Horse audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of American Paint Horse fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 37.1 |
| Estimated audience size | 356,340 |
Audience persona
The typical American Paint Horse fan in Germany is more female, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for Appaloosa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,367 | 0.94× |
| Bayern | 64,819 | 1.13× |
| Baden-Württemberg | 47,555 | 0.98× |
| Niedersachsen | 41,791 | 1.21× |
| Hessen | 25,622 | 0.94× |
| Rheinland-Pfalz | 19,847 | 1.11× |
| Sachsen | 18,567 | 1.06× |
| Schleswig-Holstein | 14,178 | 1.11× |
| Brandenburg | 11,750 | 1.06× |
| Berlin | 10,438 | 0.66× |
| Thüringen | 9,789 | 1.08× |
| Sachsen-Anhalt | 9,638 | 1.04× |
| Hamburg | 7,495 | 0.93× |
| Mecklenburg-Vorpommern | 7,457 | 1.1× |
| Saarland | 4,458 | 1.02× |
| Bremen | 3,111 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Appaloosa | 93.45× | Pets & Animals |
| Haflinger | 60.42× | Fashion & Accessoires |
| Hanoverian horse | 46.82× | Pets & Animals |
| Betty Barclay | 32.01× | Fashion & Accessoires |
| Arabian horse | 11.81× | Pets & Animals |
| Monty Roberts | 99.52× | Pets & Animals |
| Monty Python's Life of Brian | 20× | Movies & TV |
| Norwegian Forest cat | 13.9× | Pets & Animals |
| Isabell Werth | 17× | Sports |
| Paul Schockemöhle | 36.52× | Sports |
| Maine Coon | 5.96× | Pets & Animals |
| Fressnapf | 4.47× | Shopping |
| Descendants (2015 film) | 22.09× | Movies & TV |
| Hugendubel | 4.83× | Shopping |
| PIKEUR | 23.88× | Sports |
| Osteopathy | 14.82× | Health |
| Lisa Kudrow | 15.89× | Movies & TV |
| Veterinary medicine | 3.8× | Business & Career |
| Rodeo | 6.21× | Sports |
| Emmy Rossum | 10.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.58 |
| Early Adopter Mentality | POWER | 1.57 |
| Pet Ownership | JOY | 1.44 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Extroversion | THRILL | 1.36 |
| Convenience Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.9% |
| Germany | 16.5% |
| France | 3.8% |
See American Paint Horse audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does American Paint Horse have in Germany?
American Paint Horse has an estimated audience of 356,340 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of American Paint Horse fans?
67.7% of American Paint Horse fans are female, 32.3% are male, with an average age of 37.1 years.
Which brands do American Paint Horse fans like most?
American Paint Horse fans show strongest brand affinity for Appaloosa (93.45×), Haflinger (60.42×), and Hanoverian horse (46.82×) over the country average.
Where do American Paint Horse fans live in Germany?
American Paint Horse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,367), Bayern (reach 64,819), and Baden-Württemberg (reach 47,555). These three regions account for the largest share of the active audience.
What other brands do American Paint Horse fans also like?
Beyond American Paint Horse itself, the audience over-indexes on Haflinger (60.42×), Hanoverian horse (46.82×), Betty Barclay (32.01×), and Arabian horse (11.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for American Paint Horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.