Rascasse Audience Intelligence

American Paint Horse Audience in United States

A data profile of the people who buy, follow and care about American Paint Horse in United States — modelled from more than twelve digital signal sources. American Paint Horse has an estimated audience of 1,210,860 people in United States.

#8041among Topic in United States#340in Pets & Animals

The average American Paint Horse fan in United States is 44.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Appaloosa, Mongolia, Sam Elliott, with strongest over-indexing on Appaloosa (72.2× the country average).

Demographically, the American Paint Horse audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Paint Horse fan in United States is more female, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Appaloosa.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Paint Horse profile in United States.

Audience size
1.2M
in United States
Gender
56.5%♀
43.5% male
Age
44.9
average years
Country rank
#20759
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Paint Horse fans

56.5% are female, 43.5% are male, average age 44.9.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for American Paint Horse audience in United States
MetricValue
Female56.5%
Male43.5%
Average age44.9
Estimated audience size1,210,860
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the American Paint Horse audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3914%
40-4921%
50+38%
Fig. 04

Worldwide distribution

55.9%

of the worldwide American Paint Horse audience comes from United States.

Worldwide audience distribution share by country for American Paint Horse
CountryShare
United States55.9%
Germany16.5%
France3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Paint Horse audience in United States is strongest.

Fig. 05

Top regions by affinity

American Paint Horse fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.48×
02Kentucky~20K1.39×
03Utah~10K1.35×
04Montana~4K1.29×
05Wyoming~2K1.27×
06Arkansas~10K1.24×
07Idaho~7K1.23×
08Texas~100K1.21×
09West Virginia~7K1.20×
10Kansas~10K1.19×
11Missouri~20K1.17×
12Alabama~20K1.17×
13Louisiana~20K1.17×
14South Dakota~3K1.17×
15Tennessee~30K1.15×
16Iowa~10K1.10×
17Oregon~20K1.09×
18Indiana~20K1.06×
19Mississippi~10K1.06×
20New Mexico~6K1.06×
21Alaska~3K1.06×
22Nebraska~6K1.04×
23Georgia~40K1.02×
24North Dakota~2K1.00×
25North Carolina~40K0.99×
26Colorado~20K0.99×
27South Carolina~20K0.98×
28Wisconsin~20K0.98×
29Maine~4K0.96×
30Ohio~40K0.94×
31New Hampshire~4K0.94×
32Washington~20K0.93×
33Minnesota~20K0.93×
34Arizona~20K0.91×
35Delaware~3K0.91×
36Rhode Island~3K0.90×
37Hawaii~5K0.88×
38Virginia~30K0.86×
39Washington, District of Columbia~3K0.86×
40Pennsylvania~30K0.84×
41Michigan~30K0.84×
42Nevada~10K0.82×
43Connecticut~10K0.79×
44Maryland~20K0.76×
45Illinois~30K0.74×
46Florida~60K0.70×
47Massachusetts~20K0.67×
48California~90K0.64×
49New Jersey~20K0.61×
50New York~40K0.55×
Fig. 06

Affinity by region

Affinity by region — American Paint Horse, United States
0.55×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Paint Horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Paint Horse audience
#·InterestCategoryAffinity×
01AppaloosaPets & Animals72.20×
02StrombergMovies & TV47.82×
03Kentucky DerbySports19.36×
04MongoliaTravel & Leisure15.20×
05Sam ElliottMovies & TV13.86×
06Arabian horsePets & Animals11.60×
07Wrangler (jeans)Fashion & Accessoires10.75×
08Weather forecastingHome & Garden4.92×
09Tractor Supply CompanyShopping4.58×
10Veterinary medicineBusiness & Career4.49×
11Renewable energyBusiness & Career4.05×
12San Antonio SpursSports3.85×
13FedExBusiness & Career3.71×
14Solar energyHome & Garden3.08×
15Mortgage loansBusiness & Career2.76×
16Discount storesShopping2.69×
17LivestockPets & Animals2.52×
18PinterestInternet & Social Media2.28×
19Nonprofit organizationPolitics & Society2.21×
20FurnitureHome & Garden1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Paint Horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Paint Horse audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.93×
Community OrientationOPEN2.05×
Convenience OrientationPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Paint Horse audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Design AffinityPREMIUM0.64×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Paint Horse have in United States?

American Paint Horse has an estimated audience of 1,210,860 people in United States, concentrated in Texas and California.

02

What is the gender split and age of American Paint Horse fans?

56.5% of American Paint Horse fans are female, 43.5% are male, with an average age of 44.9 years.

03

Which brands do American Paint Horse fans like most?

American Paint Horse fans show strongest brand affinity for Appaloosa (72.2×), Mongolia (15.2×), and Sam Elliott (13.86×) over the country average.

04

Where do American Paint Horse fans live in United States?

American Paint Horse fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do American Paint Horse fans also like?

Beyond American Paint Horse itself, the audience over-indexes on Mongolia (15.2×), Sam Elliott (13.86×), Kentucky Derby (19.36×), and Veterinary medicine (4.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See American Paint Horse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Paint Horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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