American Paint Horse Audience in United States

American Paint Horse logo

American Paint Horse has an estimated audience of 1,210,860 people in United States. 56.5% are female, 43.5% are male, average age 44.9. Top regions: Texas, California, Florida. Top brand affinities: Tech News, Hibachi, Goop, Google Home, Governor of Michigan.

The average American Paint Horse fan in United States is 44.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tech News, Hibachi, Goop, with strongest over-indexing on Tech News (36.88× the country average). Demographically, the American Paint Horse audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of American Paint Horse fans

Demographic split for American Paint Horse audience in United States
MetricValue
Female56.5%
Male43.5%
Average age44.9
Estimated audience size1,210,860

Audience persona

The typical American Paint Horse fan in United States is more female, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for American Paint Horse in United States
RegionReachAffinity
Texas119,1611.14×
California90,7790.68×
Florida60,3610.74×
North Carolina36,4591×
New York35,5060.52×
Georgia33,7360.9×
Ohio33,6220.9×
Illinois30,6880.76×
Pennsylvania30,6430.75×
Michigan29,2030.92×
Tennessee27,4911.13×
Minnesota26,5471.53×
Virginia26,3600.89×
Missouri26,2831.35×
Washington25,2901.04×
Indiana23,9621.08×
Kentucky23,4021.54×
Arizona22,2820.9×
Oklahoma20,6771.54×
Colorado20,3471.07×
Alabama19,2051.14×
South Carolina18,4451.01×
Louisiana17,9871.15×
Oregon16,7601.21×
Wisconsin16,6460.91×
Arkansas15,4351.55×
Utah14,8081.37×
New Jersey13,8430.45×
Maryland13,5710.65×
Massachusetts12,4380.52×
Mississippi11,9001.19×
Iowa11,8021.18×
Kansas11,7961.24×
Idaho9,3441.54×
West Virginia8,0561.43×
Nevada7,4660.64×
Connecticut6,5690.54×
Nebraska6,4201.06×
New Mexico5,8350.96×
Montana4,5291.35×
New Hampshire3,9660.83×
Maine3,6710.85×
South Dakota3,5431.27×
Hawaii3,2060.62×
Alaska2,9411.14×
Wyoming2,5431.42×
North Dakota2,3820.96×
Vermont2,1531.01×
Delaware1,8200.54×
Rhode Island1,7200.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Paint Horse audience
BrandAffinityCategory
Tech News36.88×Technology & Electronics
Hibachi17.08×Food & Beverages
Goop8.31×Internet & Social Media
Google Home9.93×Technology & Electronics
Governor of Michigan10.51×Politics & Society
Israel2.93×Travel & Leisure
Wok8.46×Food & Beverages
Grace Slick10.79×Music & Radio
Collectable1.82×Kids & Family
Grinch4.54×Movies & TV
Vocal harmony5×Music & Radio
headspace10.15×Health
Cherish (group)11×Music & Radio
UK garage5.36×Music & Radio
Jeep Wagoneer5.02×Cars & Mobility
El Paso County, Colorado11.27×Travel & Leisure
Brooklyn College10.67×Business & Career
Guitarist (magazine)9.43×Music & Radio
Ira Glass13.73×Music & Radio
Jingoism1.55×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Paint Horse audience
TraitClusterScore
PatriotismCONSERVATISM2.68
ExtroversionTHRILL1.86
Community OrientationOPEN1.6
Need for SecurityCONSERVATISM1.26
DIY MentalityTHRILL1.23
Pet OwnershipJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for American Paint Horse
CountryShare
United States55.9%
Germany16.5%
France3.8%

See American Paint Horse audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does American Paint Horse have in United States?

American Paint Horse has an estimated audience of 1,210,860 people in United States, concentrated in Texas and California.

What is the gender split and age of American Paint Horse fans?

56.5% of American Paint Horse fans are female, 43.5% are male, with an average age of 44.9 years.

Which brands do American Paint Horse fans like most?

American Paint Horse fans show strongest brand affinity for Tech News (36.88×), Hibachi (17.08×), and Goop (8.31×) over the country average.

Where do American Paint Horse fans live in United States?

American Paint Horse fans in United States are most concentrated in Texas (reach 119,161), California (reach 90,779), and Florida (reach 60,361). These three regions account for the largest share of the active audience.

What other brands do American Paint Horse fans also like?

Beyond American Paint Horse itself, the audience over-indexes on Hibachi (17.08×), Goop (8.31×), Google Home (9.93×), and Governor of Michigan (10.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Paint Horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.