Frida Audience in Germany
Frida has an estimated audience of 307,768 people in Germany. 59.4% are female, 40.6% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steampunk, Home Delivery, Grimma, Corona (band), Israel.
The average Frida fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steampunk, Home Delivery, Grimma, with strongest over-indexing on Steampunk (20.79× the country average). Demographically, the Frida audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Urban Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Frida fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 40.0 |
| Estimated audience size | 307,768 |
Audience persona
The typical Frida fan in Germany is more female, around 40.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Steampunk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,049 | 1.62× |
| Bayern | 50,528 | 1.02× |
| Baden-Württemberg | 46,627 | 1.11× |
| Hessen | 43,325 | 1.85× |
| Niedersachsen | 28,212 | 0.94× |
| Sachsen | 15,602 | 1.03× |
| Berlin | 15,354 | 1.12× |
| Rheinland-Pfalz | 13,312 | 0.86× |
| Schleswig-Holstein | 8,362 | 0.76× |
| Hamburg | 7,418 | 1.07× |
| Brandenburg | 7,003 | 0.73× |
| Sachsen-Anhalt | 5,004 | 0.63× |
| Thüringen | 4,930 | 0.63× |
| Mecklenburg-Vorpommern | 3,987 | 0.68× |
| Saarland | 3,346 | 0.89× |
| Bremen | 2,812 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 20.79× | Fashion & Accessoires |
| Home Delivery | 11.95× | Food & Beverages |
| Grimma | 20× | Travel & Leisure |
| Corona (band) | 4.89× | Music & Radio |
| Israel | 3.47× | Travel & Leisure |
| Progressive rock | 2.33× | Music & Radio |
| Zagreb | 5.51× | Travel & Leisure |
| Gil Ofarim | 1.75× | Music & Radio |
| Marek Hemmann | 37.1× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Esra Erol | 6.34× | Movies & TV |
| Goma | 9.57× | Travel & Leisure |
| Škoda Kodiaq | 2.05× | Cars & Mobility |
| Jorge Salinas | 38.2× | Movies & TV |
| Urban horticulture | 1.51× | Home & Garden |
| Volvo V60 | 3.47× | Cars & Mobility |
| Hauptschule | 5.37× | Kids & Family |
| Moroccan riad | 4.13× | Politics & Society |
| SAME Deutz-Fahr | 14.4× | Cars & Mobility |
| Chromebook | 4.18× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.64 |
| Tradition | CONSERVATISM | 1.43 |
| Patriotism | CONSERVATISM | 1.41 |
| Community Orientation | OPEN | 1.23 |
| Convenience Orientation | PREMIUM | 1.22 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 13.7% |
| Mexico | 9.3% |
See Frida audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Frida have in Germany?
Frida has an estimated audience of 307,768 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frida fans?
59.4% of Frida fans are female, 40.6% are male, with an average age of 40.0 years.
Which brands do Frida fans like most?
Frida fans show strongest brand affinity for Steampunk (20.79×), Home Delivery (11.95×), and Grimma (20×) over the country average.
Where do Frida fans live in Germany?
Frida fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,049), Bayern (reach 50,528), and Baden-Württemberg (reach 46,627). These three regions account for the largest share of the active audience.
What other brands do Frida fans also like?
Beyond Frida itself, the audience over-indexes on Home Delivery (11.95×), Grimma (20×), Corona (band) (4.89×), and Israel (3.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.