Frida Audience in Germany
Frida has an estimated audience of 307,768 people in Germany. 59.4% are female, 40.6% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hacksaw Ridge, Beetlejuice, Good Will Hunting, The Man in the High Castle (TV series), City of God (2002 film).
The average Frida fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hacksaw Ridge, Beetlejuice, Good Will Hunting, with strongest over-indexing on Hacksaw Ridge (176.7× the country average). Demographically, the Frida audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Urban Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Frida fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 40.0 |
| Estimated audience size | 307,768 |
Audience persona
The typical Frida fan in Germany is more female, around 40.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Hacksaw Ridge.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,049 | 1.62× |
| Bayern | 50,528 | 1.02× |
| Baden-Württemberg | 46,627 | 1.11× |
| Hessen | 43,325 | 1.85× |
| Niedersachsen | 28,212 | 0.94× |
| Sachsen | 15,602 | 1.03× |
| Berlin | 15,354 | 1.12× |
| Rheinland-Pfalz | 13,312 | 0.86× |
| Schleswig-Holstein | 8,362 | 0.76× |
| Hamburg | 7,418 | 1.07× |
| Brandenburg | 7,003 | 0.73× |
| Sachsen-Anhalt | 5,004 | 0.63× |
| Thüringen | 4,930 | 0.63× |
| Mecklenburg-Vorpommern | 3,987 | 0.68× |
| Saarland | 3,346 | 0.89× |
| Bremen | 2,812 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hacksaw Ridge | 176.7× | Movies & TV |
| Beetlejuice | 48.01× | Movies & TV |
| Good Will Hunting | 64.38× | Movies & TV |
| The Man in the High Castle (TV series) | 97.85× | Movies & TV |
| City of God (2002 film) | 82.53× | Movies & TV |
| Betty Barclay | 37.1× | Fashion & Accessoires |
| Michael Cera | 41.22× | Movies & TV |
| Milli Vanilli | 25.44× | Music & Radio |
| One Tree Hill (TV series) | 25.59× | Movies & TV |
| University of London | 36.95× | Business & Career |
| Satire | 8.63× | Literature |
| Diego Maradona | 33.01× | Sports |
| Das Boot | 19.27× | Movies & TV |
| Mary Shelley | 43.34× | Literature |
| Midnight in Paris | 35.29× | Movies & TV |
| RocketMan | 40.43× | Movies & TV |
| Remember the Titans | 53.63× | Movies & TV |
| German television comedy | 9.33× | Movies & TV |
| Catch Me If You Can | 23.14× | Movies & TV |
| Belinda Carlisle | 30.76× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.64 |
| Tradition | CONSERVATISM | 1.43 |
| Patriotism | CONSERVATISM | 1.41 |
| Community Orientation | OPEN | 1.23 |
| Convenience Orientation | PREMIUM | 1.22 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 13.7% |
| Mexico | 9.3% |
See Frida audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
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- Sportschau (12,473,404)
Frequently asked questions
How many fans does Frida have in Germany?
Frida has an estimated audience of 307,768 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frida fans?
59.4% of Frida fans are female, 40.6% are male, with an average age of 40.0 years.
Which brands do Frida fans like most?
Frida fans show strongest brand affinity for Hacksaw Ridge (176.7×), Beetlejuice (48.01×), and Good Will Hunting (64.38×) over the country average.
Where do Frida fans live in Germany?
Frida fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,049), Bayern (reach 50,528), and Baden-Württemberg (reach 46,627). These three regions account for the largest share of the active audience.
What other brands do Frida fans also like?
Beyond Frida itself, the audience over-indexes on Beetlejuice (48.01×), Good Will Hunting (64.38×), The Man in the High Castle (TV series) (97.85×), and City of God (2002 film) (82.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.