Rascasse Audience Intelligence

Frida Audience in Germany

A data profile of the people who buy, follow and care about Frida in Germany — modelled from more than twelve digital signal sources. Frida has an estimated audience of 313,495 people in Germany.

#1009among Movie / TV Show / Series in Germany#2808in Movies & TV

The average Frida fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen.

Top brand affinities include Hacksaw Ridge, Beetlejuice, Good Will Hunting, with strongest over-indexing on Hacksaw Ridge (253.97× the country average).

Demographically, the Frida audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frida fan in Germany is more female, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for Hacksaw Ridge.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frida profile in Germany.

Audience size
313K
in Germany
Gender
59.4%♀
40.6% male
Age
40.0
average years
Country rank
#16765
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frida viewers

59.4% are female, 40.6% are male, average age 40.0.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Frida audience in Germany
MetricValue
Female59.4%
Male40.6%
Average age40.0
Estimated audience size313,495
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Frida audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3926%
40-4926%
50+15%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Frida audience comes from Germany.

Worldwide audience distribution share by country for Frida
CountryShare
United States20.6%
Italy13.3%
Mexico9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frida audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frida fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K2.30×
02Hessen~50K2.01×
03Baden-Württemberg~60K1.37×
04Hamburg~8K1.12×
05Bremen~3K1.07×
06Berlin~10K0.97×
07Saarland~4K0.94×
08Sachsen~10K0.92×
09Bayern~40K0.91×
10Niedersachsen~30K0.85×
11Rheinland-Pfalz~10K0.80×
12Schleswig-Holstein~8K0.73×
13Brandenburg~7K0.72×
14Mecklenburg-Vorpommern~4K0.71×
15Thüringen~5K0.67×
16Sachsen-Anhalt~5K0.66×
Fig. 06

Affinity by region

Affinity by region — Frida, Germany
0.66×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frida audience
#·InterestCategoryAffinity×
01Hacksaw RidgeMovies & TV253.97×
02The RunawaysMusic & Radio152.26×
03Good Will HuntingMovies & TV102.75×
04City of God (2002 film)Movies & TV88.20×
05Rain ManMovies & TV85.56×
06Mary ShelleyLiterature69.62×
07Remember the TitansMovies & TV69.52×
08Michael CeraMovies & TV64.15×
09The Man in the High Castle (TV series)Movies & TV63.07×
10ColetteLiterature62.56×
11Midnight in ParisMovies & TV53.85×
12BeetlejuiceMovies & TV50.16×
13Empire (2015 TV series)Movies & TV43.31×
14Catch Me If You CanMovies & TV41.27×
15Agnetha FältskogMusic & Radio33.83×
16Diego MaradonaSports30.16×
17Betty BarclayFashion & Accessoires27.08×
18Schindler's ListMovies & TV22.22×
19Das BootMovies & TV20.00×
20Milli VanilliMusic & Radio19.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frida audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.62×
SustainabilityBALANCE1.57×
Urban LifestyleOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frida audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
Sports ActivityPOWER0.83×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frida have in Germany?

Frida has an estimated audience of 313,495 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Frida viewers?

59.4% of Frida fans are female, 40.6% are male, with an average age of 40.0 years.

03

Which brands do Frida fans like most?

Frida fans show strongest brand affinity for Hacksaw Ridge (253.97×), Beetlejuice (50.16×), and Good Will Hunting (102.75×) over the country average.

04

Where do Frida fans live in Germany?

Frida fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~60K), and Hessen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Frida fans also like?

Beyond Frida itself, the audience over-indexes on Beetlejuice (50.16×), Good Will Hunting (102.75×), Rain Man (85.56×), and City of God (2002 film) (88.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Frida audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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