K2 (TV channel) Audience in Germany
A data profile of the people who buy, follow and care about K2 (TV channel) in Germany — modelled from more than twelve digital signal sources. K2 (TV channel) has an estimated audience of 599,008 people in Germany.
The average K2 (TV channel) fan in Germany is 33.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Paola Cortellesi, Radio DeeJay, Rai 3, with strongest over-indexing on Paola Cortellesi (378.95× the country average).
Demographically, the K2 (TV channel) audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Spirituality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical K2 (TV channel) fan in Germany is more male, around 33.2 years old, with strong Spirituality tendencies and a notable affinity for Paola Cortellesi.
At a glance
The key figures that characterise the K2 (TV channel) profile in Germany.
Search interest · 12-month trend
Audience demographics of K2 (TV channel)
43.2% are female, 56.8% are male, average age 33.2.
Gender split
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 33.2 |
| Estimated audience size | 599,008 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 15% | |
| 30-39 | 13% | |
| 40-49 | 16% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide K2 (TV channel) audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 25.7% |
| United States | 13.2% |
| Germany | 6.0% |
Geography
Where the K2 (TV channel) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.37× | |
| 02 | Baden-Württemberg | ~100K | 1.35× | |
| 03 | Hessen | ~50K | 1.15× | |
| 04 | Rheinland-Pfalz | ~30K | 1.11× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.03× | |
| 06 | Thüringen | ~20K | 1.03× | |
| 07 | Sachsen | ~30K | 1.02× | |
| 08 | Niedersachsen | ~60K | 0.98× | |
| 09 | Saarland | ~7K | 0.96× | |
| 10 | Mecklenburg-Vorpommern | ~10K | 0.93× | |
| 11 | Berlin | ~20K | 0.92× | |
| 12 | Hamburg | ~10K | 0.91× | |
| 13 | Schleswig-Holstein | ~20K | 0.89× | |
| 14 | Brandenburg | ~20K | 0.82× | |
| 15 | Sachsen-Anhalt | ~10K | 0.81× | |
| 16 | Bremen | ~4K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the K2 (TV channel) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paola Cortellesi | Movies & TV | 378.95× | ||
| 02 | Radio DeeJay | Music & Radio | 250.42× | ||
| 03 | Rai 3 | Movies & TV | 143.04× | ||
| 04 | Rai 1 | Movies & TV | 113.97× | ||
| 05 | Dries Mertens | Sports | 56.23× | ||
| 06 | Annalisa | Music & Radio | 51.53× | ||
| 07 | Haruki Murakami | Literature | 47.48× | ||
| 08 | Il Mattino | News | 45.78× | ||
| 09 | La Stampa | News | 42.49× | ||
| 10 | Vasco Rossi | Music & Radio | 41.30× | ||
| 11 | Canale 5 | Movies & TV | 33.32× | ||
| 12 | corriere dello sport | Sports | 31.10× | ||
| 13 | Sanremo Music Festival | Music & Radio | 28.67× | ||
| 14 | Adriano Celentano | Music & Radio | 17.71× | ||
| 15 | Il Fatto Quotidiano | News | 17.08× | ||
| 16 | Amazon Web Services | Technology & Electronics | 16.59× | ||
| 17 | Corriere della Sera | News | 13.74× | ||
| 18 | Eros Ramazzotti | Music & Radio | 9.05× | ||
| 19 | Career development | Business & Career | 4.76× | ||
| 20 | Commerzbank | Business & Career | 3.04× |
Personality of the K2 (TV channel) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.00× | |
| Career Orientation | POWER | 1.89× | |
| Convenience Orientation | PREMIUM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.75× | |
| Design Affinity | PREMIUM | 0.79× | |
| Sports Activity | POWER | 0.80× |
Frequently asked questions
How many fans does K2 (TV channel) have in Germany?
K2 (TV channel) has an estimated audience of 599,008 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of K2 (TV channel) fans?
43.2% of K2 (TV channel) fans are female, 56.8% are male, with an average age of 33.2 years.
Which brands do K2 (TV channel) fans like most?
K2 (TV channel) fans show strongest brand affinity for Paola Cortellesi (378.95×), Radio DeeJay (250.42×), and Rai 3 (143.04×) over the country average.
Where do K2 (TV channel) fans live in Germany?
K2 (TV channel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do K2 (TV channel) fans also like?
Beyond K2 (TV channel) itself, the audience over-indexes on Radio DeeJay (250.42×), Rai 3 (143.04×), La Stampa (42.49×), and Rai 1 (113.97×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- ZDF (12,850,462)
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- RTL Television (8,180,805)
See K2 (TV channel) audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for K2 (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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