K2 (TV channel) Audience in Germany
K2 (TV channel) has an estimated audience of 513,828 people in Germany. 46.0% are female, 54.0% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hakkasan, Hakone, Kanagawa, Euskirchen (district), Like Dandelion Dust, Progressive rock.
The average K2 (TV channel) fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hakkasan, Hakone, Kanagawa, Euskirchen (district), with strongest over-indexing on Hakkasan (264.23× the country average). Demographically, the K2 (TV channel) audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Career Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of K2 (TV channel) fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 31.0 |
| Estimated audience size | 513,828 |
Audience persona
The typical K2 (TV channel) fan in Germany is balanced, around 31.0 years old, with strong Career Orientation tendencies and a notable affinity for Hakkasan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,747 | 1.04× |
| Bayern | 112,935 | 1.37× |
| Baden-Württemberg | 95,392 | 1.36× |
| Niedersachsen | 49,075 | 0.98× |
| Hessen | 47,302 | 1.21× |
| Rheinland-Pfalz | 27,307 | 1.06× |
| Sachsen | 24,889 | 0.99× |
| Berlin | 23,149 | 1.01× |
| Schleswig-Holstein | 16,684 | 0.9× |
| Brandenburg | 13,267 | 0.83× |
| Thüringen | 12,436 | 0.95× |
| Hamburg | 10,915 | 0.94× |
| Sachsen-Anhalt | 10,553 | 0.79× |
| Mecklenburg-Vorpommern | 8,544 | 0.87× |
| Saarland | 5,850 | 0.93× |
| Bremen | 3,379 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakkasan | 264.23× | Food & Beverages |
| Hakone, Kanagawa | 55.79× | Travel & Leisure |
| Euskirchen (district) | 50.05× | Travel & Leisure |
| Like Dandelion Dust | 53.21× | Movies & TV |
| Progressive rock | 4.19× | Music & Radio |
| Hawesko | 9.7× | Food & Beverages |
| Cocktail | 2.97× | Food & Beverages |
| Uthai Thani Province | 49.76× | Travel & Leisure |
| Knokke-Heist | 14.87× | Travel & Leisure |
| Pillow | 3.23× | Home & Garden |
| Corfu (regional unit) | 5.14× | Travel & Leisure |
| Nationality | 4.18× | Politics & Society |
| Gil Ofarim | 1.82× | Music & Radio |
| Litter box | 1.76× | Pets & Animals |
| Corona (band) | 3.38× | Music & Radio |
| Metamorphoses | 4× | Literature |
| Beihai | 36.73× | Travel & Leisure |
| CAC 40 | 1.58× | Business & Career |
| Stradivarius | 1.69× | Shopping |
| Natural rubber | 2.21× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.82 |
| Spirituality | BALANCE | 1.48 |
| Convenience Orientation | PREMIUM | 1.42 |
| Need for Security | CONSERVATISM | 1.34 |
| Indulgence | JOY | 1.33 |
| Early Adopter Mentality | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 26.1% |
| United States | 11.2% |
| Italy | 5.4% |
See K2 (TV channel) audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does K2 (TV channel) have in Germany?
K2 (TV channel) has an estimated audience of 513,828 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of K2 (TV channel) fans?
46.0% of K2 (TV channel) fans are female, 54.0% are male, with an average age of 31.0 years.
Which brands do K2 (TV channel) fans like most?
K2 (TV channel) fans show strongest brand affinity for Hakkasan (264.23×), Hakone, Kanagawa (55.79×), and Euskirchen (district) (50.05×) over the country average.
Where do K2 (TV channel) fans live in Germany?
K2 (TV channel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,747), Bayern (reach 112,935), and Baden-Württemberg (reach 95,392). These three regions account for the largest share of the active audience.
What other brands do K2 (TV channel) fans also like?
Beyond K2 (TV channel) itself, the audience over-indexes on Hakone, Kanagawa (55.79×), Euskirchen (district) (50.05×), Like Dandelion Dust (53.21×), and Progressive rock (4.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for K2 (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.