Rascasse Audience Intelligence

K2 (TV channel) Audience in United States

A data profile of the people who buy, follow and care about K2 (TV channel) in United States — modelled from more than twelve digital signal sources. K2 (TV channel) has an estimated audience of 1,321,829 people in United States.

#209among TV Channel in United States#3316in Movies & TV

The average K2 (TV channel) fan in United States is 24.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Markiplier, Larry David, Marbella, with strongest over-indexing on Markiplier (106.4× the country average).

Demographically, the K2 (TV channel) audience skews more male with an average age of 24.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical K2 (TV channel) fan in United States is more male, around 24.2 years old, with strong Patriotism tendencies and a notable affinity for Markiplier.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the K2 (TV channel) profile in United States.

Audience size
1.3M
in United States
Gender
39.6%♀
60.4% male
Age
24.2
average years
Country rank
#19474
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of K2 (TV channel)

39.6% are female, 60.4% are male, average age 24.2.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for K2 (TV channel) audience in United States
MetricValue
Female39.6%
Male60.4%
Average age24.2
Estimated audience size1,321,829
Fig. 03

Age distribution

Ø 24.2
average years
Age distribution of the K2 (TV channel) audience in United States
Age bracketShare%
16-1961%
20-2933%
30-393%
40-492%
50+2%
Fig. 04

Worldwide distribution

13.2%

of the worldwide K2 (TV channel) audience comes from United States.

Worldwide audience distribution share by country for K2 (TV channel)
CountryShare
Japan25.7%
United States13.2%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the K2 (TV channel) audience in United States is strongest.

Fig. 05

Top regions by affinity

K2 (TV channel) fans by region: top regions in United States
#RegionReachAffinity×
01Montana~6K1.55×
02Alaska~4K1.53×
03Wyoming~3K1.41×
04Colorado~30K1.40×
05Vermont~3K1.39×
06New Hampshire~7K1.27×
07Washington~30K1.25×
08Utah~10K1.23×
09Idaho~8K1.16×
10Maine~5K1.14×
11Washington, District of Columbia~4K1.13×
12Oregon~20K1.09×
13New York~80K1.07×
14Massachusetts~30K1.07×
15Arkansas~10K1.01×
16South Dakota~3K1.01×
17Kansas~10K1.00×
18Pennsylvania~40K0.99×
19Tennessee~30K0.99×
20Nebraska~7K0.99×
21Georgia~40K0.98×
22North Carolina~40K0.98×
23Maryland~20K0.98×
24Connecticut~10K0.98×
25Mississippi~10K0.98×
26Virginia~30K0.96×
27Louisiana~20K0.96×
28West Virginia~6K0.96×
29Texas~100K0.94×
30Missouri~20K0.94×
31Illinois~40K0.91×
32Oklahoma~10K0.91×
33Minnesota~20K0.90×
34New Mexico~6K0.90×
35Iowa~10K0.89×
36California~100K0.88×
37Michigan~30K0.87×
38New Jersey~30K0.87×
39Rhode Island~4K0.87×
40Ohio~30K0.86×
41South Carolina~20K0.86×
42Wisconsin~20K0.85×
43Hawaii~5K0.84×
44Alabama~20K0.83×
45Kentucky~10K0.81×
46Delaware~3K0.81×
47Indiana~20K0.79×
48Nevada~10K0.79×
49Florida~70K0.77×
50Arizona~20K0.74×
Fig. 06

Affinity by region

Affinity by region — K2 (TV channel), United States
0.74×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the K2 (TV channel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for K2 (TV channel) audience
#·InterestCategoryAffinity×
01MarkiplierGames106.40×
02MarbellaTravel & Leisure63.35×
03Larry DavidMovies & TV32.28×
04Sabo SkirtFashion & Accessoires26.55×
05Bayer 04 LeverkusenSports20.00×
06Molly RingwaldMovies & TV19.23×
07Watch DogsGames17.02×
08Bette DavisMovies & TV14.02×
09BoJack HorsemanMovies & TV13.49×
10Kim CattrallMovies & TV13.44×
11Norm MacdonaldMovies & TV12.22×
12Bar stoolHome & Garden11.63×
13Isla FisherMovies & TV10.83×
14Political satireLiterature10.56×
15Winona RyderMovies & TV8.04×
16Alison BrieMovies & TV6.82×
17Sex and the CityMovies & TV6.75×
18WWE Hall of FameSports5.35×
19Major League SoccerSports3.94×
20Diane KeatonMovies & TV3.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the K2 (TV channel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by K2 (TV channel) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
IndividualismJOY1.48×
SustainabilityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by K2 (TV channel) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.92×
Sports ActivityPOWER0.93×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does K2 (TV channel) have in United States?

K2 (TV channel) has an estimated audience of 1,321,829 people in United States, concentrated in California and Texas.

02

What is the gender split and age of K2 (TV channel) fans?

39.6% of K2 (TV channel) fans are female, 60.4% are male, with an average age of 24.2 years.

03

Which brands do K2 (TV channel) fans like most?

K2 (TV channel) fans show strongest brand affinity for Markiplier (106.4×), Larry David (32.28×), and Marbella (63.35×) over the country average.

04

Where do K2 (TV channel) fans live in United States?

K2 (TV channel) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do K2 (TV channel) fans also like?

Beyond K2 (TV channel) itself, the audience over-indexes on Larry David (32.28×), Marbella (63.35×), Molly Ringwald (19.23×), and Sex and the City (6.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See K2 (TV channel) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for K2 (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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