K2 (TV channel) Audience in United States

K2 (TV channel) logo

K2 (TV channel) has an estimated audience of 1,090,891 people in United States. 53.7% are female, 46.3% are male, average age 26.9. Top regions: California, Texas, New York. Top brand affinities: Delaware County, Pennsylvania, Emperor Entertainment Group, Harmattan, Like Dandelion Dust, Nebraska Cornhuskers football.

The average K2 (TV channel) fan in United States is 26.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Delaware County, Pennsylvania, Emperor Entertainment Group, Harmattan, with strongest over-indexing on Delaware County, Pennsylvania (91.36× the country average). Demographically, the K2 (TV channel) audience skews balanced with an average age of 26.9, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of K2 (TV channel) fans

Demographic split for K2 (TV channel) audience in United States
MetricValue
Female53.7%
Male46.3%
Average age26.9
Estimated audience size1,090,891

Audience persona

The typical K2 (TV channel) fan in United States is balanced, around 26.9 years old, with strong Sustainability tendencies and a notable affinity for Delaware County, Pennsylvania.

Top regions in United States

Top regions ranked by reach for K2 (TV channel) in United States
RegionReachAffinity
California108,2140.9×
Texas90,4440.96×
New York72,4951.19×
Florida60,2710.82×
Pennsylvania36,7601×
Illinois35,6320.98×
Georgia34,5481.03×
North Carolina33,3131.01×
Ohio29,9390.89×
Washington28,3591.3×
Virginia25,1290.95×
Michigan25,0750.88×
Colorado25,0281.46×
New Jersey24,6820.89×
Massachusetts23,4421.09×
Tennessee22,3331.02×
Maryland17,8220.95×
Missouri17,5361×
Arizona16,6080.75×
Indiana16,2420.81×
Minnesota14,5170.93×
South Carolina14,3570.87×
Oregon14,3501.15×
Wisconsin13,8250.84×
Louisiana13,3170.95×
Alabama12,3960.81×
Utah12,2701.26×
Oklahoma11,1010.92×
Kentucky10,8200.79×
Connecticut10,5710.97×
Arkansas8,7980.98×
Kansas8,6861.01×
Nevada8,5600.81×
Mississippi8,5080.95×
Iowa8,1280.9×
Idaho6,1751.13×
Nebraska5,2800.97×
New Hampshire5,2601.22×
Montana4,6761.54×
West Virginia4,6680.92×
New Mexico4,4690.82×
Maine4,4341.13×
Hawaii3,7170.79×
Washington, District of Columbia3,6701.12×
Alaska3,3661.44×
Rhode Island2,9040.84×
Vermont2,5611.34×
Wyoming2,2591.4×
South Dakota2,2100.88×
Delaware2,1340.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for K2 (TV channel) audience
BrandAffinityCategory
Delaware County, Pennsylvania91.36×Travel & Leisure
Emperor Entertainment Group20×Business & Career
Harmattan68.26×Travel & Leisure
Like Dandelion Dust20×Movies & TV
Nebraska Cornhuskers football4.66×Sports
Elsword20×Games
Hayward, California12.13×Travel & Leisure
Combat sport1.77×Sports
YouTube Red20×Movies & TV
JDSU3.2×Business & Career
Kazuo Ishiguro14.33×Literature
Home staging3.93×Home & Garden
Bank account1.71×Business & Career
Kodiak, Alaska5.5×Travel & Leisure
3D printing1.66×Technology & Electronics
Isometric exercise5.53×Sports
Kaytranada6.03×Music & Radio
Monogram1.92×Home & Garden
Ludo (board game)5.56×Games
Hauptschule6.76×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by K2 (TV channel) audience
TraitClusterScore
SustainabilityBALANCE1.35
Luxury OrientationPREMIUM1.25
TraditionCONSERVATISM1.24
Risk AppetiteTHRILL1.21
Early Adopter MentalityPOWER1.2
MindfulnessBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for K2 (TV channel)
CountryShare
Japan26.1%
United States11.2%
Italy5.4%

See K2 (TV channel) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does K2 (TV channel) have in United States?

K2 (TV channel) has an estimated audience of 1,090,891 people in United States, concentrated in California and Texas.

What is the gender split and age of K2 (TV channel) fans?

53.7% of K2 (TV channel) fans are female, 46.3% are male, with an average age of 26.9 years.

Which brands do K2 (TV channel) fans like most?

K2 (TV channel) fans show strongest brand affinity for Delaware County, Pennsylvania (91.36×), Emperor Entertainment Group (20×), and Harmattan (68.26×) over the country average.

Where do K2 (TV channel) fans live in United States?

K2 (TV channel) fans in United States are most concentrated in California (reach 108,214), Texas (reach 90,444), and New York (reach 72,495). These three regions account for the largest share of the active audience.

What other brands do K2 (TV channel) fans also like?

Beyond K2 (TV channel) itself, the audience over-indexes on Emperor Entertainment Group (20×), Harmattan (68.26×), Like Dandelion Dust (20×), and Nebraska Cornhuskers football (4.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for K2 (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.