RAI Audience in Germany
RAI has an estimated audience of 282,435 people in Germany. 37.7% are female, 62.3% are male, average age 42.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Loincloth, Hakone, Kanagawa, Euskirchen (district), Hakkasan, Medieval fantasy.
The average RAI fan in Germany is 42.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Loincloth, Hakone, Kanagawa, Euskirchen (district), with strongest over-indexing on Loincloth (33.43× the country average). Demographically, the RAI audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of RAI fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 42.8 |
| Estimated audience size | 282,435 |
Audience persona
The typical RAI fan in Germany is more male, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 76,975 | 1.7× |
| Nordrhein-Westfalen | 60,555 | 0.98× |
| Baden-Württemberg | 47,274 | 1.23× |
| Hessen | 30,359 | 1.41× |
| Niedersachsen | 23,607 | 0.86× |
| Berlin | 19,175 | 1.52× |
| Rheinland-Pfalz | 14,192 | 1× |
| Sachsen | 10,043 | 0.72× |
| Schleswig-Holstein | 8,538 | 0.84× |
| Hamburg | 6,765 | 1.06× |
| Brandenburg | 6,516 | 0.74× |
| Sachsen-Anhalt | 5,864 | 0.8× |
| Thüringen | 4,959 | 0.69× |
| Mecklenburg-Vorpommern | 4,383 | 0.81× |
| Saarland | 3,907 | 1.13× |
| Bremen | 3,233 | 1.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 33.43× | Fashion & Accessoires |
| Hakone, Kanagawa | 54.41× | Travel & Leisure |
| Euskirchen (district) | 37.48× | Travel & Leisure |
| Hakkasan | 98.31× | Food & Beverages |
| Medieval fantasy | 32.5× | Literature |
| Like Dandelion Dust | 47.32× | Movies & TV |
| Pillow | 3.52× | Home & Garden |
| Corona (band) | 5.56× | Music & Radio |
| Litter box | 2.61× | Pets & Animals |
| Uthai Thani Province | 40.45× | Travel & Leisure |
| Home Delivery | 5.09× | Food & Beverages |
| Knokke-Heist | 11.72× | Travel & Leisure |
| Unique Gifts | 2.06× | Shopping |
| Fukuoka University | 149.5× | Business & Career |
| Nationality | 4.25× | Politics & Society |
| Stradivarius | 1.97× | Shopping |
| Captain Fantastic (film) | 10.86× | Movies & TV |
| Natural rubber | 2.59× | Cars & Mobility |
| Laneige | 6.62× | Beauty & Wellness |
| Birthday Gifts | 1.7× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.59 |
| Need for Security | CONSERVATISM | 1.35 |
| Convenience Orientation | PREMIUM | 1.29 |
| Indulgence | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.22 |
| Community Orientation | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 65.1% |
| India | 11.5% |
| Japan | 4.6% |
See RAI audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does RAI have in Germany?
RAI has an estimated audience of 282,435 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of RAI fans?
37.7% of RAI fans are female, 62.3% are male, with an average age of 42.8 years.
Which brands do RAI fans like most?
RAI fans show strongest brand affinity for Loincloth (33.43×), Hakone, Kanagawa (54.41×), and Euskirchen (district) (37.48×) over the country average.
Where do RAI fans live in Germany?
RAI fans in Germany are most concentrated in Bayern (reach 76,975), Nordrhein-Westfalen (reach 60,555), and Baden-Württemberg (reach 47,274). These three regions account for the largest share of the active audience.
What other brands do RAI fans also like?
Beyond RAI itself, the audience over-indexes on Hakone, Kanagawa (54.41×), Euskirchen (district) (37.48×), Hakkasan (98.31×), and Medieval fantasy (32.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for RAI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.