RAI Audience in Germany
A data profile of the people who buy, follow and care about RAI in Germany — modelled from more than twelve digital signal sources. RAI has an estimated audience of 297,642 people in Germany.
The average RAI fan in Germany is 42.8 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Annalisa, Dries Mertens, Adriano Celentano, with strongest over-indexing on Annalisa (156.78× the country average).
Demographically, the RAI audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical RAI fan in Germany is more male, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Annalisa.
At a glance
The key figures that characterise the RAI profile in Germany.
Search interest · 12-month trend
Audience demographics of RAI
37.7% are female, 62.3% are male, average age 42.8.
Gender split
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 42.8 |
| Estimated audience size | 297,642 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 26% |
Geography
Where the RAI audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~70K | 1.62× | |
| 02 | Berlin | ~20K | 1.43× | |
| 03 | Hessen | ~30K | 1.30× | |
| 04 | Bremen | ~3K | 1.20× | |
| 05 | Baden-Württemberg | ~50K | 1.19× | |
| 06 | Saarland | ~4K | 1.13× | |
| 07 | Hamburg | ~7K | 1.04× | |
| 08 | Rheinland-Pfalz | ~10K | 1.02× | |
| 09 | Nordrhein-Westfalen | ~60K | 0.99× | |
| 10 | Sachsen-Anhalt | ~6K | 0.88× | |
| 11 | Schleswig-Holstein | ~9K | 0.87× | |
| 12 | Mecklenburg-Vorpommern | ~5K | 0.87× | |
| 13 | Niedersachsen | ~20K | 0.84× | |
| 14 | Brandenburg | ~7K | 0.82× | |
| 15 | Thüringen | ~6K | 0.82× | |
| 16 | Sachsen | ~10K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the RAI audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dries Mertens | Sports | 186.17× | ||
| 02 | Annalisa | Music & Radio | 156.78× | ||
| 03 | Rai 3 | Movies & TV | 110.72× | ||
| 04 | Radio DeeJay | Music & Radio | 97.57× | ||
| 05 | Rai 1 | Movies & TV | 96.33× | ||
| 06 | Maria De Filippi | Movies & TV | 93.32× | ||
| 07 | Vasco Rossi | Music & Radio | 58.10× | ||
| 08 | Gomorrah (film) | Movies & TV | 43.80× | ||
| 09 | Laura Pausini | Music & Radio | 41.84× | ||
| 10 | New Amsterdam | Movies & TV | 41.59× | ||
| 11 | Canale 5 | Movies & TV | 41.53× | ||
| 12 | Adriano Celentano | Music & Radio | 39.29× | ||
| 13 | Sanremo Music Festival | Music & Radio | 30.94× | ||
| 14 | corriere dello sport | Sports | 29.04× | ||
| 15 | Il Fatto Quotidiano | News | 22.29× | ||
| 16 | La Stampa | News | 22.00× | ||
| 17 | Corriere della Sera | News | 16.53× | ||
| 18 | Andrea Bocelli | Music & Radio | 11.29× | ||
| 19 | Gianna Nannini | Music & Radio | 9.96× | ||
| 20 | Ryanair | Travel & Leisure | 3.99× |
Personality of the RAI audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.25× | |
| Need for Security | CONSERVATISM | 1.67× | |
| Convenience Orientation | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.56× | |
| Design Affinity | PREMIUM | 0.61× | |
| Mindfulness | BALANCE | 0.66× |
Frequently asked questions
How many fans does RAI have in Germany?
RAI has an estimated audience of 297,642 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of RAI fans?
37.7% of RAI fans are female, 62.3% are male, with an average age of 42.8 years.
Which brands do RAI fans like most?
RAI fans show strongest brand affinity for Annalisa (156.78×), Dries Mertens (186.17×), and Adriano Celentano (39.29×) over the country average.
Where do RAI fans live in Germany?
RAI fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do RAI fans also like?
Beyond RAI itself, the audience over-indexes on Dries Mertens (186.17×), Adriano Celentano (39.29×), New Amsterdam (41.59×), and Sanremo Music Festival (30.94×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- RTL Television (8,180,805)
See RAI audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for RAI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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