RAI Audience in United States
RAI has an estimated audience of 519,575 people in United States. 49.8% are female, 50.2% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Jesse Plemons, Like Dandelion Dust, TV Fanatic, Pro-Ject, Cam Ward.
The average RAI fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jesse Plemons, Like Dandelion Dust, TV Fanatic, with strongest over-indexing on Jesse Plemons (17.91× the country average). Demographically, the RAI audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of RAI fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 38.8 |
| Estimated audience size | 519,575 |
Audience persona
The typical RAI fan in United States is balanced, around 38.8 years old, with strong Travelling tendencies and a notable affinity for Jesse Plemons.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 70,370 | 1.23× |
| Texas | 46,438 | 1.04× |
| Florida | 38,118 | 1.08× |
| New York | 37,813 | 1.3× |
| New Jersey | 33,866 | 2.56× |
| Pennsylvania | 18,808 | 1.08× |
| Georgia | 18,175 | 1.14× |
| Illinois | 17,955 | 1.04× |
| North Carolina | 16,295 | 1.04× |
| Virginia | 15,916 | 1.26× |
| Ohio | 13,689 | 0.86× |
| Washington | 12,935 | 1.24× |
| Massachusetts | 12,197 | 1.19× |
| Michigan | 11,501 | 0.85× |
| Arizona | 9,755 | 0.92× |
| Maryland | 9,554 | 1.07× |
| Tennessee | 8,686 | 0.83× |
| Colorado | 7,452 | 0.91× |
| Indiana | 7,375 | 0.78× |
| Missouri | 6,989 | 0.83× |
| South Carolina | 6,621 | 0.85× |
| Minnesota | 6,172 | 0.83× |
| Wisconsin | 6,080 | 0.78× |
| Louisiana | 6,035 | 0.9× |
| Alabama | 5,923 | 0.82× |
| Connecticut | 5,625 | 1.08× |
| Oregon | 5,476 | 0.92× |
| Nevada | 5,297 | 1.05× |
| Kentucky | 5,023 | 0.77× |
| Oklahoma | 4,825 | 0.84× |
| Iowa | 4,136 | 0.97× |
| Utah | 3,913 | 0.84× |
| Mississippi | 3,905 | 0.91× |
| Kansas | 3,819 | 0.93× |
| Arkansas | 3,691 | 0.86× |
| Washington, District of Columbia | 2,967 | 1.9× |
| New Mexico | 2,947 | 1.13× |
| Nebraska | 2,682 | 1.03× |
| Montana | 2,391 | 1.66× |
| New Hampshire | 2,360 | 1.15× |
| Rhode Island | 2,246 | 1.36× |
| Maine | 2,224 | 1.19× |
| Hawaii | 2,193 | 0.98× |
| Vermont | 2,164 | 2.37× |
| West Virginia | 2,149 | 0.89× |
| Idaho | 1,913 | 0.73× |
| South Dakota | 1,912 | 1.59× |
| Delaware | 1,199 | 0.84× |
| Alaska | 904 | 0.81× |
| North Dakota | 736 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jesse Plemons | 17.91× | Movies & TV |
| Like Dandelion Dust | 48.22× | Movies & TV |
| TV Fanatic | 19.76× | Movies & TV |
| Pro-Ject | 7.41× | Music & Radio |
| Cam Ward | 6.51× | Sports |
| Emperor Entertainment Group | 20× | Business & Career |
| Electrolyte | 7.66× | Health |
| Historic site | 6.57× | Arts & Culture |
| Harlow | 17.66× | Travel & Leisure |
| Home equity | 2.95× | Home & Garden |
| Grinch | 5.73× | Movies & TV |
| Hammacher Schlemmer | 18.27× | Fashion & Accessoires |
| Product design | 2.5× | Business & Career |
| Corona (band) | 7.11× | Music & Radio |
| Gilt.com | 9.8× | Shopping |
| Natural rubber | 2.39× | Cars & Mobility |
| Trinity Evangelical Divinity School | 38.54× | Business & Career |
| Nationality | 2.31× | Politics & Society |
| No Escape (1994 film) | 11.99× | Movies & TV |
| UK garage | 5.17× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.73 |
| Urban Lifestyle | OPEN | 1.41 |
| Luxury Orientation | PREMIUM | 1.22 |
| Spirituality | BALANCE | 1.21 |
| Sports Activity | POWER | 1.18 |
| Risk Appetite | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 65.1% |
| India | 11.5% |
| Japan | 4.6% |
See RAI audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does RAI have in United States?
RAI has an estimated audience of 519,575 people in United States, concentrated in California and Texas.
What is the gender split and age of RAI fans?
49.8% of RAI fans are female, 50.2% are male, with an average age of 38.8 years.
Which brands do RAI fans like most?
RAI fans show strongest brand affinity for Jesse Plemons (17.91×), Like Dandelion Dust (48.22×), and TV Fanatic (19.76×) over the country average.
Where do RAI fans live in United States?
RAI fans in United States are most concentrated in California (reach 70,370), Texas (reach 46,438), and Florida (reach 38,118). These three regions account for the largest share of the active audience.
What other brands do RAI fans also like?
Beyond RAI itself, the audience over-indexes on Like Dandelion Dust (48.22×), TV Fanatic (19.76×), Pro-Ject (7.41×), and Cam Ward (6.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for RAI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.