Rascasse Audience Intelligence

RAI Audience in United States

A data profile of the people who buy, follow and care about RAI in United States — modelled from more than twelve digital signal sources. RAI has an estimated audience of 557,523 people in United States.

#389among TV Channel in United States#6405in Movies & TV

The average RAI fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Joey Diaz, Margot Robbie, Bert Kreischer, with strongest over-indexing on Joey Diaz (48.95× the country average).

Demographically, the RAI audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RAI fan in United States is balanced, around 38.8 years old, with strong Travelling tendencies and a notable affinity for Joey Diaz.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RAI profile in United States.

Audience size
558K
in United States
Gender
49.8%♀
50.2% male
Age
38.8
average years
Country rank
#34355
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of RAI

49.8% are female, 50.2% are male, average age 38.8.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for RAI audience in United States
MetricValue
Female49.8%
Male50.2%
Average age38.8
Estimated audience size557,523
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the RAI audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4919%
50+22%
Fig. 04

Worldwide distribution

2.9%

of the worldwide RAI audience comes from United States.

Worldwide audience distribution share by country for RAI
CountryShare
Italy63.2%
India11.6%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RAI audience in United States is strongest.

Fig. 05

Top regions by affinity

RAI fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K2.20×
02Washington, District of Columbia~2K1.48×
03South Dakota~2K1.46×
04Massachusetts~10K1.24×
05Vermont~1K1.24×
06New York~40K1.21×
07Washington~10K1.20×
08Virginia~20K1.19×
09California~70K1.18×
10Pennsylvania~20K1.14×
11Montana~2K1.11×
12Georgia~20K1.10×
13Florida~40K1.08×
14Connecticut~6K1.08×
15Rhode Island~2K1.07×
16Iowa~5K1.06×
17North Carolina~20K1.05×
18Maryland~9K1.04×
19Texas~50K1.01×
20Maine~2K1.01×
21Illinois~20K1.00×
22Nevada~5K1.00×
23Hawaii~2K1.00×
24New Mexico~3K0.99×
25Delaware~1K0.99×
26Colorado~8K0.98×
27South Carolina~8K0.98×
28Kansas~4K0.97×
29West Virginia~2K0.97×
30New Hampshire~2K0.96×
31Nebraska~2K0.95×
32Louisiana~6K0.94×
33Minnesota~7K0.93×
34Arizona~10K0.92×
35Oregon~5K0.92×
36Alaska~1K0.92×
37North Dakota<1K0.92×
38Ohio~10K0.91×
39Idaho~2K0.90×
40Kentucky~6K0.89×
41Oklahoma~5K0.89×
42Mississippi~4K0.88×
43Tennessee~9K0.87×
44Missouri~7K0.87×
45Wisconsin~7K0.87×
46Alabama~6K0.87×
47Utah~4K0.87×
48Arkansas~4K0.86×
49Michigan~10K0.85×
50Indiana~8K0.83×
Fig. 06

Affinity by region

Affinity by region — RAI, United States
0.83×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RAI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RAI audience
#·InterestCategoryAffinity×
01Joey DiazMovies & TV48.95×
02Egypt national football teamSports25.02×
03La Gazzetta dello SportSports20.68×
04Ubuntu (operating system)Technology & Electronics20.00×
05God in IslamPolitics & Society20.00×
06MobyMusic & Radio20.00×
07Bert KreischerMovies & TV17.33×
08Iggy PopMusic & Radio16.45×
09Cheech MarinMovies & TV15.77×
10Temptation Island (TV series)Movies & TV14.43×
11Kim CattrallMovies & TV12.59×
12BodrumTravel & Leisure12.27×
13Once upon a timeMovies & TV11.72×
14Margot RobbieMovies & TV10.15×
15Swing tradingBusiness & Career8.85×
16Scarface (1983 film)Movies & TV6.65×
17Diaper bagKids & Family3.54×
18Planet FitnessSports2.87×
19RadioTechnology & Electronics2.66×
20Mortgage loansBusiness & Career2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RAI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RAI audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.72×
SpiritualityBALANCE1.71×
Urban LifestyleOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RAI audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Design AffinityPREMIUM0.82×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RAI have in United States?

RAI has an estimated audience of 557,523 people in United States, concentrated in California and Texas.

02

What is the gender split and age of RAI fans?

49.8% of RAI fans are female, 50.2% are male, with an average age of 38.8 years.

03

Which brands do RAI fans like most?

RAI fans show strongest brand affinity for Joey Diaz (48.95×), Margot Robbie (10.15×), and Bert Kreischer (17.33×) over the country average.

04

Where do RAI fans live in United States?

RAI fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do RAI fans also like?

Beyond RAI itself, the audience over-indexes on Margot Robbie (10.15×), Bert Kreischer (17.33×), Iggy Pop (16.45×), and Planet Fitness (2.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See RAI audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RAI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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