Rascasse Audience Intelligence

Bicycle handlebar Audience in United States

A data profile of the people who buy, follow and care about Bicycle handlebar in United States — modelled from more than twelve digital signal sources. Bicycle handlebar has an estimated audience of 1,514,330 people in United States.

#7246among Topic in United States#1594in Sports

The average Bicycle handlebar fan in United States is 44.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shimano, Florida Panthers, New Jersey Devils, with strongest over-indexing on Shimano (18.2× the country average).

Demographically, the Bicycle handlebar audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bicycle handlebar fan in United States is more male, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Shimano.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bicycle handlebar profile in United States.

Audience size
1.5M
in United States
Gender
27.0%♀
73.0% male
Age
44.5
average years
Country rank
#17634
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bicycle handlebar fans

27.0% are female, 73.0% are male, average age 44.5.

Fig. 02

Gender split

27.0%
Female
73.0%
Male
Demographic split for Bicycle handlebar audience in United States
MetricValue
Female27.0%
Male73.0%
Average age44.5
Estimated audience size1,514,330
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Bicycle handlebar audience in United States
Age bracketShare%
16-198%
20-2915%
30-3922%
40-4927%
50+29%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Bicycle handlebar audience comes from United States.

Worldwide audience distribution share by country for Bicycle handlebar
CountryShare
United States17.6%
Italy10.5%
Germany8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bicycle handlebar audience in United States is strongest.

Fig. 05

Top regions by affinity

Bicycle handlebar fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.23×
02North Dakota~4K1.23×
03Alaska~4K1.21×
04Vermont~3K1.21×
05South Dakota~4K1.16×
06Montana~5K1.12×
07New York~90K1.08×
08Maine~6K1.07×
09Oregon~20K1.06×
10Rhode Island~5K1.06×
11Washington~30K1.05×
12Hawaii~7K1.04×
13Delaware~4K1.04×
14Illinois~50K1.02×
15West Virginia~7K1.01×
16Idaho~8K1.00×
17New Hampshire~6K1.00×
18Massachusetts~30K0.99×
19Minnesota~20K0.98×
20New Mexico~7K0.98×
21Nebraska~7K0.98×
22Washington, District of Columbia~4K0.98×
23Utah~10K0.97×
24Mississippi~10K0.96×
25Arkansas~10K0.96×
26Colorado~20K0.95×
27Louisiana~20K0.95×
28Iowa~10K0.94×
29Kansas~10K0.94×
30Kentucky~20K0.92×
31Oklahoma~20K0.92×
32Nevada~10K0.92×
33Florida~90K0.91×
34Virginia~30K0.91×
35Wisconsin~20K0.91×
36Connecticut~10K0.91×
37Arizona~30K0.90×
38Indiana~20K0.89×
39Maryland~20K0.88×
40Michigan~30K0.87×
41Missouri~20K0.87×
42Alabama~20K0.87×
43South Carolina~20K0.86×
44Pennsylvania~40K0.85×
45New Jersey~30K0.84×
46Tennessee~30K0.83×
47Texas~100K0.82×
48Ohio~40K0.82×
49Georgia~40K0.81×
50North Carolina~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Bicycle handlebar, United States
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bicycle handlebar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bicycle handlebar audience
#·InterestCategoryAffinity×
01ShimanoCars & Mobility18.20×
02Florida PanthersSports18.20×
03New Jersey DevilsSports18.20×
04James StewartMovies & TV14.46×
05Connor McDavidSports14.03×
06Wayne GretzkySports12.71×
07Sidney CrosbySports11.57×
08Single track (mountain biking)Sports10.48×
09Bicycle helmetCars & Mobility9.63×
10Touring motorcycleCars & Mobility5.72×
11Motorcycle helmetCars & Mobility4.70×
12Seattle MarinersSports4.42×
13Motorcycle accessoriesCars & Mobility4.12×
14Renewable energyBusiness & Career3.55×
15Sustainable energyHome & Garden3.42×
16FedExBusiness & Career3.10×
17Solar energyHome & Garden3.00×
18Mortgage loansBusiness & Career2.50×
19Google MapsInternet & Social Media1.96×
20AirbnbTravel & Leisure1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bicycle handlebar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bicycle handlebar audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.73×
PatriotismCONSERVATISM1.57×
Quality AwarenessPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bicycle handlebar audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Healthy LifestyleBALANCE0.82×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bicycle handlebar have in United States?

Bicycle handlebar has an estimated audience of 1,514,330 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bicycle handlebar fans?

27.0% of Bicycle handlebar fans are female, 73.0% are male, with an average age of 44.5 years.

03

Which brands do Bicycle handlebar fans like most?

Bicycle handlebar fans show strongest brand affinity for Shimano (18.2×), Florida Panthers (18.2×), and New Jersey Devils (18.2×) over the country average.

04

Where do Bicycle handlebar fans live in United States?

Bicycle handlebar fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bicycle handlebar fans also like?

Beyond Bicycle handlebar itself, the audience over-indexes on Florida Panthers (18.2×), New Jersey Devils (18.2×), Sidney Crosby (11.57×), and Touring motorcycle (5.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bicycle handlebar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bicycle handlebar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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