Rascasse Audience Intelligence

Bicycle gearing Audience in Germany

A data profile of the people who buy, follow and care about Bicycle gearing in Germany — modelled from more than twelve digital signal sources. Bicycle gearing has an estimated audience of 248,036 people in Germany.

#6754among Topic in Germany#850in Cars & Mobility

The average Bicycle gearing fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bicycle wheel, Shimano, Tour de France, with strongest over-indexing on Bicycle wheel (52.32× the country average).

Demographically, the Bicycle gearing audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bicycle gearing fan in Germany is more male, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for Bicycle wheel.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bicycle gearing profile in Germany.

Audience size
248K
in Germany
Gender
36.1%♀
63.9% male
Age
44.5
average years
Country rank
#19764
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bicycle gearing fans

36.1% are female, 63.9% are male, average age 44.5.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Bicycle gearing audience in Germany
MetricValue
Female36.1%
Male63.9%
Average age44.5
Estimated audience size248,036
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Bicycle gearing audience in Germany
Age bracketShare%
16-198%
20-2913%
30-3924%
40-4928%
50+28%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Bicycle gearing audience comes from Germany.

Worldwide audience distribution share by country for Bicycle gearing
CountryShare
United States17.1%
Japan11.9%
Italy10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bicycle gearing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bicycle gearing fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~30K1.12×
02Hamburg~6K1.10×
03Nordrhein-Westfalen~60K1.09×
04Bremen~2K1.09×
05Bayern~40K1.03×
06Hessen~20K1.01×
07Berlin~10K1.01×
08Saarland~3K1.01×
09Brandenburg~8K0.99×
10Baden-Württemberg~30K0.98×
11Schleswig-Holstein~9K0.97×
12Mecklenburg-Vorpommern~5K0.97×
13Rheinland-Pfalz~10K0.95×
14Sachsen~10K0.95×
15Thüringen~6K0.94×
16Sachsen-Anhalt~6K0.93×
Fig. 06

Affinity by region

Affinity by region — Bicycle gearing, Germany
0.93×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bicycle gearing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bicycle gearing audience
#·InterestCategoryAffinity×
01Bicycle wheelCars & Mobility52.32×
02ShimanoCars & Mobility18.27×
03Eddy MerckxSports18.13×
04Cyclo-crossSports16.69×
05Sanremo Music FestivalMusic & Radio12.70×
06Single track (mountain biking)Sports11.33×
07Water poloSports11.05×
08Focus BikesCars & Mobility10.97×
09Vuelta a EspañaSports10.37×
10stravaSports10.06×
11SRAM CorporationCars & Mobility9.80×
12Tour de FranceSports9.44×
13OakleyFashion & Accessoires9.12×
14Ice Hockey World ChampionshipsSports8.92×
15Local bike shopSports8.89×
16Electric bicycleCars & Mobility7.77×
17Electric motorcycles and scootersCars & Mobility6.29×
18Sandra BullockMovies & TV5.68×
19Sustainable transportCars & Mobility5.23×
20TagesschauMovies & TV1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bicycle gearing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bicycle gearing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.90×
Convenience OrientationPREMIUM1.59×
Sports ActivityPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bicycle gearing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Price SensitivityPREMIUM0.67×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bicycle gearing have in Germany?

Bicycle gearing has an estimated audience of 248,036 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bicycle gearing fans?

36.1% of Bicycle gearing fans are female, 63.9% are male, with an average age of 44.5 years.

03

Which brands do Bicycle gearing fans like most?

Bicycle gearing fans show strongest brand affinity for Bicycle wheel (52.32×), Shimano (18.27×), and Tour de France (9.44×) over the country average.

04

Where do Bicycle gearing fans live in Germany?

Bicycle gearing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bicycle gearing fans also like?

Beyond Bicycle gearing itself, the audience over-indexes on Shimano (18.27×), Tour de France (9.44×), Cyclo-cross (16.69×), and Electric bicycle (7.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Bicycle gearing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bicycle gearing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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