Rascasse Audience Intelligence

Bicycle gearing Audience in United States

A data profile of the people who buy, follow and care about Bicycle gearing in United States — modelled from more than twelve digital signal sources. Bicycle gearing has an estimated audience of 466,366 people in United States.

The average Bicycle gearing fan in United States is 42.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shimano, Single track (mountain biking), Electric bicycle, with strongest over-indexing on Shimano (32.02× the country average).

Demographically, the Bicycle gearing audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bicycle gearing fan in United States is more male, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Shimano.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bicycle gearing profile in United States.

Audience size
466K
in United States
Gender
25.6%
74.4% male
Age
42.3
average years
Country rank
#38166
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bicycle gearing fans

25.6% are female, 74.4% are male, average age 42.3.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for Bicycle gearing audience in United States
MetricValue
Female25.6%
Male74.4%
Average age42.3
Estimated audience size466,366
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Bicycle gearing audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3922%
40-4927%
50+23%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Bicycle gearing audience comes from United States.

Worldwide audience distribution share by country for Bicycle gearing
CountryShare
United States17.1%
Japan11.9%
Italy10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bicycle gearing audience in United States is strongest.

Fig. 05

Top regions by affinity

Bicycle gearing fans by region: top regions in United States
#RegionReachAffinity×
01California~70K1.42×
02Oregon~7K1.36×
03Washington~10K1.34×
04Utah~6K1.34×
05Colorado~10K1.31×
06Idaho~3K1.17×
07Arizona~10K1.16×
08New Mexico~3K1.16×
09Kansas~4K1.13×
10Oklahoma~6K1.12×
11Nevada~5K1.08×
12Massachusetts~10K1.07×
13Texas~40K1.06×
14Arkansas~4K1.06×
15Alaska~1K1.05×
16Vermont<1K1.05×
17New Hampshire~2K1.04×
18Washington, District of Columbia~1K1.04×
19Nebraska~2K1.03×
20Virginia~10K1.02×
21Wisconsin~7K1.02×
22Minnesota~7K1.02×
23Montana~1K1.00×
24Illinois~20K0.99×
25North Carolina~10K0.99×
26Indiana~8K0.98×
27Maine~2K0.97×
28Rhode Island~1K0.97×
29Georgia~10K0.96×
30Tennessee~9K0.96×
31South Carolina~7K0.96×
32Iowa~4K0.96×
33Missouri~7K0.95×
34Connecticut~4K0.95×
35Delaware~1K0.95×
36New York~20K0.94×
37Maryland~8K0.94×
38North Dakota<1K0.94×
39Hawaii~2K0.93×
40South Dakota~1K0.93×
41Louisiana~6K0.92×
42Pennsylvania~10K0.91×
43Florida~30K0.90×
44Michigan~10K0.90×
45New Jersey~10K0.90×
46Alabama~6K0.87×
47West Virginia~2K0.87×
48Ohio~10K0.86×
49Kentucky~5K0.85×
50Mississippi~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Bicycle gearing, United States
0.83×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bicycle gearing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bicycle gearing audience
#·InterestCategoryAffinity×
01ShimanoCars & Mobility32.02×
02Single track (mountain biking)Sports24.53×
03Glacier National ParkTravel & Leisure20.00×
04Electric bicycleCars & Mobility12.16×
05Sustainable transportCars & Mobility9.39×
06VenmoTechnology & Electronics8.80×
07MopedCars & Mobility8.73×
08City BankBusiness & Career8.55×
09Max VerstappenSports8.16×
10Toyota Land CruiserCars & Mobility7.64×
11Obsessed (2009 film)Movies & TV6.98×
12Antique carCars & Mobility6.93×
13Red wineFood & Beverages4.94×
14Sustainable energyHome & Garden4.50×
15Renewable energyBusiness & Career4.08×
16Extreme sportSports3.71×
17Discount TireShopping3.24×
18Solar energyHome & Garden3.04×
19BicycleCars & Mobility2.86×
20AutoZoneCars & Mobility2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bicycle gearing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Bicycle gearing audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.16×
SustainabilityBALANCE1.86×
Luxury OrientationPREMIUM1.83×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Bicycle gearing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Healthy LifestyleBALANCE0.82×
MindfulnessBALANCE0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Bicycle gearing have in United States?

Bicycle gearing has an estimated audience of 466,366 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bicycle gearing fans?

25.6% of Bicycle gearing fans are female, 74.4% are male, with an average age of 42.3 years.

03

Which brands do Bicycle gearing fans like most?

Bicycle gearing fans show strongest brand affinity for Shimano (32.02×), Single track (mountain biking) (24.53×), and Electric bicycle (12.16×) over the country average.

04

Where do Bicycle gearing fans live in United States?

Bicycle gearing fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bicycle gearing fans also like?

Beyond Bicycle gearing itself, the audience over-indexes on Single track (mountain biking) (24.53×), Electric bicycle (12.16×), City Bank (8.55×), and Obsessed (2009 film) (6.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bicycle gearing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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