A data profile of the people who buy, follow and care about Bicycle gearing in United States — modelled from more than twelve digital signal sources. Bicycle gearing has an estimated audience of 466,366 people in United States.
The average Bicycle gearing fan in United States is 42.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Shimano, Single track (mountain biking), Electric bicycle, with strongest over-indexing on Shimano (32.02× the country average).
Demographically, the Bicycle gearing audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bicycle gearing fan in United States is more male, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Shimano.
The key figures that characterise the Bicycle gearing profile in United States.
25.6% are female, 74.4% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 42.3 |
| Estimated audience size | 466,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 23% |
Where the Bicycle gearing audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~70K | 1.42× | |
| 02 | Oregon | ~7K | 1.36× | |
| 03 | Washington | ~10K | 1.34× | |
| 04 | Utah | ~6K | 1.34× | |
| 05 | Colorado | ~10K | 1.31× | |
| 06 | Idaho | ~3K | 1.17× | |
| 07 | Arizona | ~10K | 1.16× | |
| 08 | New Mexico | ~3K | 1.16× | |
| 09 | Kansas | ~4K | 1.13× | |
| 10 | Oklahoma | ~6K | 1.12× | |
| 11 | Nevada | ~5K | 1.08× | |
| 12 | Massachusetts | ~10K | 1.07× | |
| 13 | Texas | ~40K | 1.06× | |
| 14 | Arkansas | ~4K | 1.06× | |
| 15 | Alaska | ~1K | 1.05× | |
| 16 | Vermont | <1K | 1.05× | |
| 17 | New Hampshire | ~2K | 1.04× | |
| 18 | Washington, District of Columbia | ~1K | 1.04× | |
| 19 | Nebraska | ~2K | 1.03× | |
| 20 | Virginia | ~10K | 1.02× | |
| 21 | Wisconsin | ~7K | 1.02× | |
| 22 | Minnesota | ~7K | 1.02× | |
| 23 | Montana | ~1K | 1.00× | |
| 24 | Illinois | ~20K | 0.99× | |
| 25 | North Carolina | ~10K | 0.99× | |
| 26 | Indiana | ~8K | 0.98× | |
| 27 | Maine | ~2K | 0.97× | |
| 28 | Rhode Island | ~1K | 0.97× | |
| 29 | Georgia | ~10K | 0.96× | |
| 30 | Tennessee | ~9K | 0.96× | |
| 31 | South Carolina | ~7K | 0.96× | |
| 32 | Iowa | ~4K | 0.96× | |
| 33 | Missouri | ~7K | 0.95× | |
| 34 | Connecticut | ~4K | 0.95× | |
| 35 | Delaware | ~1K | 0.95× | |
| 36 | New York | ~20K | 0.94× | |
| 37 | Maryland | ~8K | 0.94× | |
| 38 | North Dakota | <1K | 0.94× | |
| 39 | Hawaii | ~2K | 0.93× | |
| 40 | South Dakota | ~1K | 0.93× | |
| 41 | Louisiana | ~6K | 0.92× | |
| 42 | Pennsylvania | ~10K | 0.91× | |
| 43 | Florida | ~30K | 0.90× | |
| 44 | Michigan | ~10K | 0.90× | |
| 45 | New Jersey | ~10K | 0.90× | |
| 46 | Alabama | ~6K | 0.87× | |
| 47 | West Virginia | ~2K | 0.87× | |
| 48 | Ohio | ~10K | 0.86× | |
| 49 | Kentucky | ~5K | 0.85× | |
| 50 | Mississippi | ~3K | 0.83× |
The strongest cross-interests of the Bicycle gearing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shimano | Cars & Mobility | 32.02× | ||
| 02 | Single track (mountain biking) | Sports | 24.53× | ||
| 03 | Glacier National Park | Travel & Leisure | 20.00× | ||
| 04 | Electric bicycle | Cars & Mobility | 12.16× | ||
| 05 | Sustainable transport | Cars & Mobility | 9.39× | ||
| 06 | Venmo | Technology & Electronics | 8.80× | ||
| 07 | Moped | Cars & Mobility | 8.73× | ||
| 08 | City Bank | Business & Career | 8.55× | ||
| 09 | Max Verstappen | Sports | 8.16× | ||
| 10 | Toyota Land Cruiser | Cars & Mobility | 7.64× | ||
| 11 | Obsessed (2009 film) | Movies & TV | 6.98× | ||
| 12 | Antique car | Cars & Mobility | 6.93× | ||
| 13 | Red wine | Food & Beverages | 4.94× | ||
| 14 | Sustainable energy | Home & Garden | 4.50× | ||
| 15 | Renewable energy | Business & Career | 4.08× | ||
| 16 | Extreme sport | Sports | 3.71× | ||
| 17 | Discount Tire | Shopping | 3.24× | ||
| 18 | Solar energy | Home & Garden | 3.04× | ||
| 19 | Bicycle | Cars & Mobility | 2.86× | ||
| 20 | AutoZone | Cars & Mobility | 2.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.16× | |
| Sustainability | BALANCE | 1.86× | |
| Luxury Orientation | PREMIUM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Mindfulness | BALANCE | 0.85× |
Bicycle gearing has an estimated audience of 466,366 people in United States, concentrated in California and Texas.
25.6% of Bicycle gearing fans are female, 74.4% are male, with an average age of 42.3 years.
Bicycle gearing fans show strongest brand affinity for Shimano (32.02×), Single track (mountain biking) (24.53×), and Electric bicycle (12.16×) over the country average.
Bicycle gearing fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Bicycle gearing itself, the audience over-indexes on Single track (mountain biking) (24.53×), Electric bicycle (12.16×), City Bank (8.55×), and Obsessed (2009 film) (6.98×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bicycle gearing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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