Focus Bikes Audience in Germany

Demographics of Focus Bikes fans

Audience persona

The typical Focus Bikes fan in Germany is more male, around 44.2 years old, with strong Sports Activity tendencies and a notable affinity for Single track (mountain biking).

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Focus Bikes audiences in other countries

• Focus Bikes — United States
• Focus Bikes — United Kingdom
• Focus Bikes — France
• Focus Bikes — Italy
• Focus Bikes — Spain
• Focus Bikes — Brazil
• Focus Bikes — Japan
• Focus Bikes — South Korea
• Focus Bikes — India

More Bicycle audiences in Germany

• Shimano (2,380,311)
• Trek Bicycle Corporation (2,222,066)
• SRAM Corporation (1,926,613)
• Cervélo (1,468,362)
• Colnago (1,414,304)

Frequently asked questions

How many fans does Focus Bikes have in Germany?

Focus Bikes has an estimated audience of 498,250 people in Germany, concentrated in Baden-Württemberg and Bayern.

What is the gender split and age of Focus Bikes fans?

12.9% of Focus Bikes fans are female, 87.1% are male, with an average age of 44.2 years.

Which brands do Focus Bikes fans like most?

Focus Bikes fans show strongest brand affinity for Single track (mountain biking) (24.12×), Deutsche Bahn (5.31×), and Shimano (8.89×) over the country average.

Where do Focus Bikes fans live in Germany?

Focus Bikes fans in Germany are most concentrated in Baden-Württemberg (reach 128,152), Bayern (reach 114,804), and Nordrhein-Westfalen (reach 111,681). These three regions account for the largest share of the active audience.

What other brands do Focus Bikes fans also like?

Beyond Focus Bikes itself, the audience over-indexes on Deutsche Bahn (5.31×), Shimano (8.89×), Bicycle frame (9.29×), and Bicycle helmet (11.37×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Focus Bikes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.