Rascasse Audience Intelligence

Focus Bikes Target Market in Germany

A data profile of the people who buy, follow and care about Focus Bikes in Germany — modelled from more than twelve digital signal sources. Focus Bikes has an estimated audience of 498,968 people in Germany.

#15among Bicycle in Germany#1531among Brand in Germany#546in Cars & Mobility

The average Focus Bikes fan in Germany is 44.2 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Single track (mountain biking), Deutsche Bahn, Shimano, with strongest over-indexing on Single track (mountain biking) (24.12× the country average).

Demographically, the Focus Bikes audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Focus Bikes fan in Germany is more male, around 44.2 years old, with strong Sports Activity tendencies and a notable affinity for Single track (mountain biking).

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Focus Bikes profile in Germany.

Audience size
499K
in Germany
Gender
12.9%♀
87.1% male
Age
44.2
average years
Country rank
#11769
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Focus Bikes

12.9% are female, 87.1% are male, average age 44.2.

Fig. 02

Gender split

12.9%
Female
87.1%
Male
Demographic split for Focus Bikes audience in Germany
MetricValue
Female12.9%
Male87.1%
Average age44.2
Estimated audience size498,968
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Focus Bikes audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3924%
40-4929%
50+25%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Focus Bikes audience comes from Germany.

Worldwide audience distribution share by country for Focus Bikes
CountryShare
Taiwan13.7%
Germany9.9%
China7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Focus Bikes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Focus Bikes customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.87×
02Bayern~100K1.38×
03Niedersachsen~60K1.15×
04Hessen~40K1.15×
05Saarland~7K1.14×
06Rheinland-Pfalz~30K1.04×
07Thüringen~10K1.02×
08Nordrhein-Westfalen~100K0.97×
09Sachsen~20K0.96×
10Sachsen-Anhalt~10K0.88×
11Mecklenburg-Vorpommern~8K0.87×
12Bremen~4K0.84×
13Hamburg~9K0.81×
14Schleswig-Holstein~10K0.80×
15Brandenburg~10K0.77×
16Berlin~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Focus Bikes, Germany
0.71×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Focus Bikes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Focus Bikes audience
#·InterestCategoryAffinity×
01CampagnoloCars & Mobility25.65×
02Single track (mountain biking)Sports24.12×
03Peter SaganSports23.77×
04Union Cycliste InternationaleSports12.73×
05Cyclo-crossSports12.59×
06OrbeaCars & Mobility11.62×
07Bicycle helmetCars & Mobility11.37×
08CervéloCars & Mobility10.85×
09PinarelloCars & Mobility10.64×
10Bicycle frameSports9.29×
11Vuelta a EspañaSports9.00×
12ShimanoCars & Mobility8.89×
13Cannondale Bicycle CorporationCars & Mobility8.57×
14ColnagoCars & Mobility7.99×
15Cross-country cyclingSports7.29×
16Giro d'ItaliaSports6.19×
17Deutsche BahnCars & Mobility5.31×
18Electric motorCars & Mobility3.46×
19FRITZ!BoxTechnology & Electronics2.73×
20AutoScout24Cars & Mobility2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Focus Bikes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Focus Bikes audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.63×
Risk AppetiteTHRILL1.54×
DIY MentalityTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Focus Bikes audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.93×
IndividualismJOY0.95×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Focus Bikes's target market in Germany?

Focus Bikes's target market in Germany covers an estimated 498,968 people, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Focus Bikes customers?

12.9% of the Focus Bikes audience are female, 87.1% are male, with an average age of 44.2 years.

03

Which brands do Focus Bikes fans like most?

Focus Bikes fans show strongest brand affinity for Single track (mountain biking) (24.12×), Deutsche Bahn (5.31×), and Shimano (8.89×) over the country average.

04

Where do Focus Bikes fans live in Germany?

Focus Bikes fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Bayern (reach ~100K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Focus Bikes fans also like?

Beyond Focus Bikes itself, the audience over-indexes on Deutsche Bahn (5.31×), Shimano (8.89×), Bicycle frame (9.29×), and Bicycle helmet (11.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bicycle audiences in Germany

See Focus Bikes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Focus Bikes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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