A data profile of the people who buy, follow and care about Union Cycliste Internationale in Germany — modelled from more than twelve digital signal sources. Union Cycliste Internationale has an estimated audience of 687,844 people in Germany.
The average Union Cycliste Internationale fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Berlin, Brandenburg.
Top brand affinities include Tour de France, Vuelta a España, Bicycle helmet, with strongest over-indexing on Tour de France (12.56× the country average).
Demographically, the Union Cycliste Internationale audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Union Cycliste Internationale fan in Germany is more male, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Tour de France.
The key figures that characterise the Union Cycliste Internationale profile in Germany.
30.2% are female, 69.8% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 37.6 |
| Estimated audience size | 687,844 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 15% |
of the worldwide Union Cycliste Internationale audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.3% |
| Germany | 13.2% |
| Italy | 10.7% |
Where the Union Cycliste Internationale audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~80K | 2.75× | |
| 02 | Brandenburg | ~60K | 2.68× | |
| 03 | Hamburg | ~40K | 2.66× | |
| 04 | Nordrhein-Westfalen | ~300K | 1.85× | |
| 05 | Sachsen | ~50K | 1.38× | |
| 06 | Schleswig-Holstein | ~30K | 1.23× | |
| 07 | Sachsen-Anhalt | ~20K | 1.02× | |
| 08 | Rheinland-Pfalz | ~20K | 0.70× | |
| 09 | Bremen | ~3K | 0.51× | |
| 10 | Saarland | ~4K | 0.46× | |
| 11 | Niedersachsen | ~30K | 0.43× | |
| 12 | Mecklenburg-Vorpommern | ~5K | 0.39× | |
| 13 | Thüringen | ~6K | 0.37× | |
| 14 | Hessen | ~10K | 0.24× | |
| 15 | Baden-Württemberg | ~20K | 0.17× | |
| 16 | Bayern | ~20K | 0.15× |
The strongest cross-interests of the Union Cycliste Internationale audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vuelta a España | Sports | 24.48× | ||
| 02 | Zach Galifianakis | Movies & TV | 20.00× | ||
| 03 | Bicycle helmet | Cars & Mobility | 16.07× | ||
| 04 | Focus Bikes | Cars & Mobility | 12.73× | ||
| 05 | Tour de France | Sports | 12.56× | ||
| 06 | Ineos Grenadiers | Sports | 11.60× | ||
| 07 | Bicycle wheel | Cars & Mobility | 10.62× | ||
| 08 | SRAM Corporation | Cars & Mobility | 10.25× | ||
| 09 | Shimano | Cars & Mobility | 10.11× | ||
| 10 | Cyclo-cross | Sports | 9.99× | ||
| 11 | Motorcycle helmet | Cars & Mobility | 9.37× | ||
| 12 | Sustainable transport | Cars & Mobility | 7.14× | ||
| 13 | Kawasaki | Cars & Mobility | 6.08× | ||
| 14 | Electric motorcycles and scooters | Cars & Mobility | 5.21× | ||
| 15 | Motorcycle accessories | Cars & Mobility | 4.76× | ||
| 16 | Carcare | Cars & Mobility | 4.43× | ||
| 17 | Livemusic | Music & Radio | 3.72× | ||
| 18 | Alpine skiing | Sports | 3.46× | ||
| 19 | Transfermarkt | Sports | 3.23× | ||
| 20 | Tagesschau | Movies & TV | 2.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.04× | |
| Quality Awareness | PREMIUM | 1.85× | |
| Patriotism | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Family Orientation | CONSERVATISM | 0.88× |
Union Cycliste Internationale has an estimated audience of 687,844 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
30.2% of Union Cycliste Internationale fans are female, 69.8% are male, with an average age of 37.6 years.
Union Cycliste Internationale fans show strongest brand affinity for Tour de France (12.56×), Vuelta a España (24.48×), and Bicycle helmet (16.07×) over the country average.
Union Cycliste Internationale fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Berlin (reach ~80K), and Brandenburg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Union Cycliste Internationale itself, the audience over-indexes on Vuelta a España (24.48×), Bicycle helmet (16.07×), Motorcycle helmet (9.37×), and Shimano (10.11×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Union Cycliste Internationale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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