Cycling Audience in Germany
A data profile of the people who buy, follow and care about Cycling in Germany — modelled from more than twelve digital signal sources. Cycling has an estimated audience of 7,320,399 people in Germany.
The average Cycling fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tour de France, Mountain bike, Bicycle, with strongest over-indexing on Tour de France (2.18× the country average).
Demographically, the Cycling audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Cycling fan in Germany is more male, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Tour de France.
At a glance
The key figures that characterise the Cycling profile in Germany.
Search interest · 12-month trend
Demographics of Cycling fans
43.3% are female, 56.7% are male, average age 39.7.
Gender split
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 39.7 |
| Estimated audience size | 7,320,399 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Cycling audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.8% |
| Italy | 5.7% |
Geography
Where the Cycling audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~300K | 1.12× | |
| 02 | Thüringen | ~200K | 1.12× | |
| 03 | Baden-Württemberg | ~1M | 1.11× | |
| 04 | Bremen | ~70K | 1.11× | |
| 05 | Niedersachsen | ~800K | 1.07× | |
| 06 | Nordrhein-Westfalen | ~1.5M | 1.03× | |
| 07 | Rheinland-Pfalz | ~400K | 1.03× | |
| 08 | Sachsen | ~400K | 1.03× | |
| 09 | Mecklenburg-Vorpommern | ~100K | 1.01× | |
| 10 | Sachsen-Anhalt | ~200K | 1.00× | |
| 11 | Bayern | ~1M | 0.99× | |
| 12 | Hamburg | ~200K | 0.96× | |
| 13 | Schleswig-Holstein | ~200K | 0.95× | |
| 14 | Hessen | ~500K | 0.94× | |
| 15 | Saarland | ~80K | 0.93× | |
| 16 | Berlin | ~300K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Cycling audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Colnago | Cars & Mobility | 3.09× | ||
| 02 | SRAM Corporation | Cars & Mobility | 2.87× | ||
| 03 | Pinarello | Cars & Mobility | 2.85× | ||
| 04 | Shimano | Cars & Mobility | 2.75× | ||
| 05 | Giro d'Italia | Sports | 2.48× | ||
| 06 | Tour de France | Sports | 2.18× | ||
| 07 | Racing bicycle | Sports | 2.15× | ||
| 08 | Bicycle touring | Sports | 2.12× | ||
| 09 | Mountain bike | Sports | 2.06× | ||
| 10 | Cycle sport | Sports | 1.97× | ||
| 11 | Mountain biking | Sports | 1.95× | ||
| 12 | Electric bicycle | Cars & Mobility | 1.91× | ||
| 13 | Bicycle | Cars & Mobility | 1.78× | ||
| 14 | Sport bike | Cars & Mobility | 1.64× | ||
| 15 | RV park | Cars & Mobility | 1.63× | ||
| 16 | SC Freiburg | Sports | 1.58× | ||
| 17 | RB Leipzig | Sports | 1.56× | ||
| 18 | Dynamo Dresden | Sports | 1.55× | ||
| 19 | DFB-Pokal | Sports | 1.54× | ||
| 20 | Hannover 96 | Sports | 1.53× |
Personality of the Cycling audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.10× | |
| Quality Awareness | PREMIUM | 1.07× | |
| Sports Activity | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Spirituality | BALANCE | 0.72× | |
| Individualism | JOY | 0.73× |
Frequently asked questions
How many fans does Cycling have in Germany?
Cycling has an estimated audience of 7,320,399 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cycling fans?
43.3% of Cycling fans are female, 56.7% are male, with an average age of 39.7 years.
Which brands do Cycling fans like most?
Cycling fans show strongest brand affinity for Tour de France (2.18×), Mountain bike (2.06×), and Bicycle (1.78×) over the country average.
Where do Cycling fans live in Germany?
Cycling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Cycling fans also like?
Beyond Cycling itself, the audience over-indexes on Mountain bike (2.06×), Bicycle (1.78×), Bicycle touring (2.12×), and Dynamo Dresden (1.55×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Cycling audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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