Cycling Audience in Germany
Cycling has an estimated audience of 7,320,399 people in Germany. 43.3% are female, 56.7% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mountain bike, Bicycle, Bicycle touring, Dynamo Dresden, Mountain biking.
The average Cycling fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mountain bike, Bicycle, Bicycle touring, with strongest over-indexing on Mountain bike (2.06× the country average). Demographically, the Cycling audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Cycling fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 39.7 |
| Estimated audience size | 7,320,399 |
Audience persona
The typical Cycling fan in Germany is more male, around 39.7 years old, with strong Sports Activity tendencies and a notable affinity for Mountain bike.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,685,705 | 1.05× |
| Bayern | 1,183,879 | 1.01× |
| Baden-Württemberg | 1,080,193 | 1.08× |
| Niedersachsen | 770,214 | 1.08× |
| Hessen | 546,496 | 0.98× |
| Rheinland-Pfalz | 376,187 | 1.03× |
| Sachsen | 361,156 | 1.01× |
| Berlin | 336,351 | 1.03× |
| Schleswig-Holstein | 254,138 | 0.97× |
| Brandenburg | 253,736 | 1.12× |
| Thüringen | 200,605 | 1.08× |
| Sachsen-Anhalt | 181,481 | 0.96× |
| Hamburg | 161,934 | 0.98× |
| Mecklenburg-Vorpommern | 140,566 | 1.01× |
| Bremen | 77,347 | 1.24× |
| Saarland | 76,288 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mountain bike | 2.06× | Sports |
| Bicycle | 1.78× | Cars & Mobility |
| Bicycle touring | 2.12× | Sports |
| Dynamo Dresden | 1.55× | Sports |
| Mountain biking | 1.95× | Sports |
| Cycle sport | 1.97× | Sports |
| Racing bicycle | 2.15× | Sports |
| RB Leipzig | 1.56× | Sports |
| Shimano | 2.75× | Cars & Mobility |
| Electric bicycle | 1.91× | Cars & Mobility |
| SRAM Corporation | 2.87× | Cars & Mobility |
| RV park | 1.63× | Cars & Mobility |
| Colnago | 3.09× | Cars & Mobility |
| Tour de France | 2.18× | Sports |
| Sport bike | 1.64× | Cars & Mobility |
| Giro d'Italia | 2.48× | Sports |
| Pinarello | 2.85× | Cars & Mobility |
| DFB-Pokal | 1.54× | Sports |
| Motorcycle helmet | 1.73× | Cars & Mobility |
| Hannover 96 | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.38 |
| DIY Mentality | THRILL | 1.2 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Luxury Orientation | PREMIUM | 1.15 |
| Sustainability | BALANCE | 1.13 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.8% |
| Italy | 5.7% |
See Cycling audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Cycling have in Germany?
Cycling has an estimated audience of 7,320,399 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cycling fans?
43.3% of Cycling fans are female, 56.7% are male, with an average age of 39.7 years.
Which brands do Cycling fans like most?
Cycling fans show strongest brand affinity for Mountain bike (2.06×), Bicycle (1.78×), and Bicycle touring (2.12×) over the country average.
Where do Cycling fans live in Germany?
Cycling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,685,705), Bayern (reach 1,183,879), and Baden-Württemberg (reach 1,080,193). These three regions account for the largest share of the active audience.
What other brands do Cycling fans also like?
Beyond Cycling itself, the audience over-indexes on Bicycle (1.78×), Bicycle touring (2.12×), Dynamo Dresden (1.55×), and Mountain biking (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.