A data profile of the people who buy, follow and care about Cycling in France — modelled from more than twelve digital signal sources. Cycling has an estimated audience of 4,903,006 people in France.
The average Cycling fan in France is 40.9 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Tour de France, Ligue 1, L'Équipe, with strongest over-indexing on Tour de France (2.01× the country average).
Demographically, the Cycling audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cycling fan in France is more male, around 40.9 years old, with strong Sports Activity tendencies and a notable affinity for Tour de France.
The key figures that characterise the Cycling profile in France.
40.3% are female, 59.7% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 40.9 |
| Estimated audience size | 4,903,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Cycling audience comes from France.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.8% |
| Italy | 5.7% |
Where the Cycling audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Normandy | ~400K | 1.57× | |
| 02 | Occitanie | ~500K | 1.21× | |
| 03 | Île-de-France | ~1M | 1.19× | |
| 04 | Hauts-de-France | ~500K | 1.19× | |
| 05 | Provence-Alpes-Côte d'Azur | ~400K | 1.18× | |
| 06 | Auvergne-Rhône-Alpes | ~600K | 1.11× | |
| 07 | Corsica | ~20K | 0.96× | |
| 08 | Nouvelle-Aquitaine | ~400K | 0.89× | |
| 09 | Grand Est | ~300K | 0.88× | |
| 10 | Brittany | ~200K | 0.87× | |
| 11 | Bourgogne-Franche-Comté | ~200K | 0.85× | |
| 12 | Centre-Val de Loire | ~100K | 0.81× | |
| 13 | Pays de la Loire | ~200K | 0.80× |
The strongest cross-interests of the Cycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vuelta a España | Sports | 3.64× | ||
| 02 | Racing bicycle | Sports | 2.97× | ||
| 03 | Bicycle touring | Sports | 2.72× | ||
| 04 | Pauline Ferrand-Prévot | Sports | 2.68× | ||
| 05 | Mountain bike | Sports | 2.47× | ||
| 06 | Mountain biking | Sports | 2.42× | ||
| 07 | Electric bicycle | Cars & Mobility | 2.28× | ||
| 08 | Sport bike | Cars & Mobility | 2.23× | ||
| 09 | Motorcycle helmet | Cars & Mobility | 2.21× | ||
| 10 | Tour de France | Sports | 2.01× | ||
| 11 | Bicycle | Cars & Mobility | 1.93× | ||
| 12 | Motorcycle racing | Cars & Mobility | 1.90× | ||
| 13 | MotoGP | Sports | 1.80× | ||
| 14 | rugby | Sports | 1.74× | ||
| 15 | Motorcycling | Cars & Mobility | 1.71× | ||
| 16 | Foot Mercato | Sports | 1.64× | ||
| 17 | Eurosport | Sports | 1.60× | ||
| 18 | Ski | Sports | 1.57× | ||
| 19 | Ligue 1 | Sports | 1.56× | ||
| 20 | L'Équipe | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.14× | |
| Risk Appetite | THRILL | 1.13× | |
| Patriotism | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.63× | |
| Mindfulness | BALANCE | 0.64× | |
| Individualism | JOY | 0.65× |
Cycling has an estimated audience of 4,903,006 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
40.3% of Cycling fans are female, 59.7% are male, with an average age of 40.9 years.
Cycling fans show strongest brand affinity for Tour de France (2.01×), Ligue 1 (1.56×), and L'Équipe (1.54×) over the country average.
Cycling fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~600K), and Hauts-de-France (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Cycling itself, the audience over-indexes on Ligue 1 (1.56×), L'Équipe (1.54×), Foot Mercato (1.64×), and Bicycle touring (2.72×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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